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Connected Congregations: Design Thinking Dec 2013
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Connected Congregations: Design Thinking Dec 2013

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Aliza Kline and Jamie Batesh present to Connected Congregations on Design Thinking.

Aliza Kline and Jamie Batesh present to Connected Congregations on Design Thinking.

Published in: Design, Technology

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  • 1. Design Thinking Training 12/19/2013 Connected Congregations Thinking by design How do you think about designers? December 19, 2013 Facilitators: Aliza Kline and Jamie Betesh IDEO Content developed by Ela Ben Ur Are you a designer? Connected Congregations A UJA-Federation Initiative, With Darim Online Have you been one? Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 1
  • 2. Design Thinking Training 12/19/2013 How did/does it feel? These attributes aren’t about DNA, or unique to “designers.” Yes & a design thinking They come from a common mindset and approach that experience is referred to as design thinking. Connected Congregations A UJA-Federation Initiative, With Darim Online Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 2
  • 3. Design Thinking Training 12/19/2013 3 minutes Imagine what if to start we immerse with the person not the thing? Connected Congregations A UJA-Federation Initiative, With Darim Online ... and just ask? Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 3
  • 4. Design Thinking Training 12/19/2013 4 minutes x 2 3 minutes x 2 Stuck? Remember these? Go deeper! Get stories and emotions. 5 W’s (and an H) 5 Why’s Who What When Where Why (How)? Who What When Where Why why why why why? How? 3 minutes 3 minutes Capture your insights: Frame a POV, or the most surprising/revealing things they… Think Say Feel Do [Person] needs to [verb about the future – e.g. do/say/think/feel_______] because [insight about the present]. Connected Congregations A UJA-Federation Initiative, With Darim Online opportunity statement: Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 4
  • 5. Design Thinking Training 12/19/2013 5 minutes 5 minutes x 2 Ok, now imagine Get feedback. at least 3 radical ideas and give each a name. Designer: “So, what do you think? Really?” Designee: “I like…. I wish….What if…” 3 minutes (re)draw your idea big 10 minutes now prototype one or more key aspects of the new experience Connected Congregations A UJA-Federation Initiative, With Darim Online Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 5
  • 6. Design Thinking Training 12/19/2013 prototype 4 minutes x 2 get feedback again. Designer: “Please try it…what do you think?” Designee: “I like…I wish…What if…” What did you do, see, think, and feel differently? Design Thinking Modes HIGH-LEVEL PERSPECTIVE frame  Form a powerful point of view on opportunities for impactful ideas. “Matterness imagine the deep desire we all have to count, to be heard, to be considered important as individuals and not just donors or customers.” – Allison Fine Fully explore ideas. Then thoughtfully select and shape them. - WHAT IS WHAT SHOULD BE prototype immerse Gather rich, visceral insight and inspiration to draw on. Dynamically iterate experiments, enabling great sparks of ideas to evolve. CONCRETE DETAILS Connected Congregations A UJA-Federation Initiative, With Darim Online Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 6 Public domain images cour tesy of Pixabay
  • 7. Design Thinking Training 12/19/2013 image credits: IDEO image credit: IDEO Connected Congregations A UJA-Federation Initiative, With Darim Online image credit: IDEO image credit: IDEO Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 7
  • 8. Design Thinking Training 12/19/2013 image credit: IDEO image credit: IDEO Design Thinking Modes Immerse HIGH-LEVEL PERSPECTIVE frame  Form a powerful point of view on opportunities for impactful ideas. Look Ask Try imagine Fully explore ideas. Then thoughtfully select and shape them. WHAT IS WHAT SHOULD BE prototype immerse Gather rich, visceral insight and inspiration to draw on. Dynamically iterate experiments, enabling great sparks of ideas to evolve. Who What When Where Why Why Why Why Why? How? CONCRETE DETAILS Connected Congregations A UJA-Federation Initiative, With Darim Online Public domain images cour tesy of Pixabay Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 8
  • 9. Design Thinking Training 12/19/2013 Human centered design begins with… Recruitment What’s a challenge or opportunity your congregation is currently dealing with? Design Communication Relationships Retention Using empathy within our own work Marketing Using empathy within our own work Using empathy within our own work How can we change our perspective? What’s a challenge or opportunity your congregation is currently dealing with? Connected Congregations A UJA-Federation Initiative, With Darim Online Who are we designing for? Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 9
  • 10. Design Thinking Training Creating Askable Questions 12/19/2013 Observe & Immerse What do we want to learn? “Insights about people were never discovered sitting at your desk”. - Will Evans, Lean UX NYC • • • • Where and how can we learn it? Go where they are Pay attention to the things that you think don’t matter See someone in their natural environment See someone outside their natural environment image credit: IDEO Select One imagine. Stay focused on the topic Go for quantity Instigate and inspire Encourage wild ideas Defer judgment Build on the ideas of others One conversation at a time Use pictures (and words) Connected Congregations A UJA-Federation Initiative, With Darim Online image credit: IDEO Think about: Who they’d be with… Where they’d be… What will help uncover what you don’t yet know Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 10
  • 11. Design Thinking Training Prototype. Design and build a prototype that’s… 1. “right” What’s are your critical question(s)? What experiment(s) get at those? 2.“rough” 12/19/2013 Everything of importance must be deliberately designed and done, with our greatest insight and imagination, or it is left to chance. What do you really need to make? What can you fake for now? 3. “rapid” How quickly can you make, and remake/evolve it? How quickly can it elicit issues? Connected Congregations A UJA-Federation Initiative, With Darim Online The world needs more designers. - IDEO Facilitators: Aliza Kline and Jamie Betesh With Ela Ben Ur 11