Darim's Social Media Series for Jewish Educators

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Darim's Social Media Series for Jewish Educators

  1. 1. Social Media Series<br />For Jewish Educators<br />In conjunction with NATE and JEA<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://slidesha.re/natejea1<br />
  2. 2. CAN’T GET ENOUGH!<br />Need intro level tutorials on Facebook, Twitter, or blogging?<br />Drop us a line at learningnetwork@darimonline.org<br />and we’ll forward you links. <br />
  3. 3. WORKSHOP GOALS: SKILLS<br />Feel confident about key tools<br />Build vocabulary and fluency<br />Learn from others & teach others!<br />Be able to apply in goal oriented ways<br />Think tachlis and big picture<br />
  4. 4. WORKSHOP GOALS: STRATEGY<br />Connect goals and tools<br />Understand what various tools are good for<br />Integrate online and offline<br />Learn from others & teach others!<br />See short and long term impact<br />
  5. 5. WORKSHOP GOALS: CONTEXT<br />Understand how rules are changing<br />Develop a lens to see future shifts<br />Question assumptions in your work<br />Be able to apply new rules to your work<br />Learn from others & share<br />
  6. 6. Social Media is a Contact Sport<br />Personal &<br />Professional <br />Learning<br />Classroom & Curricular Applications <br />Marketing & Communications<br />
  7. 7. WebEx Orientation<br />CHAT<br />Select who sees your chat<br />Q&A<br />
  8. 8. Introduce yourself in the chat window.<br />Make sure it’s set to “All Participants”!<br />Name, org, City/State<br />What do you want to get out of this series?<br />Do you tweet? Add your username!<br />Do you blog? Add your URL!<br />
  9. 9. SHIFTS<br />Attention Economy<br />Role of information in building knowledge, meaning and identity<br />Increased importance of relationships<br />
  10. 10. Smart Use of Social Media<br />PEOPLE: Identify audience(s)<br />OBJECTIVES<br /><ul><li>What are you goals and objectives for this audience?
  11. 11. What are your audience’s goals?</li></ul>What is the STRATEGY to reach these goals? <br />Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!<br />
  12. 12. Attention Economy<br />
  13. 13. Attention Economy<br />How does this background impact the way you work?<br />
  14. 14. Attention Economy<br />More convenience<br />Make more use of time at home<br />How does this background impact the way you work?<br />We’re bribing them to come<br />Really see what people value<br />Risk of watering down content<br />Less class time/fewer days<br />Provide broader value<br />What gains more attention?<br />Go to them rather than making them come to us<br />
  15. 15. Attention Economy<br />P<br />O<br />S<br />T<br />In an attention economy, it’s critical to understand your PEOPLE really well.<br /><ul><li>Background
  16. 16. Attributes
  17. 17. Needs
  18. 18. Schedules
  19. 19. Challenges
  20. 20. Modes of communication</li></li></ul><li>Sources of Information<br />Flickr User Nationaal Archief<br />
  21. 21. Sources of Information<br />What is information good for? How do we evaluate it?<br />How does that relate to our goals as Jewish educators?<br />
  22. 22. In a world where information is at our fingertips anytime, any place:<br /><ul><li>What is the goal of Jewish educational systems?
  23. 23. What are your goals?
  24. 24. What is your role in achieving these goals?
  25. 25. What assumptions about being educators do we need to question?</li></li></ul><li>P<br />O<br />S<br />T<br />Your goals & objectives<br />Their goals & objectives<br />This is where you gain mission centric attention in an attention economy<br />
  26. 26. Relationships<br />Who do we seek information from, and why?<br />How do we assess expertise?<br />How do we build <br />trust & authenticity?<br />What do we need to <br />think about in terms <br />of convenience& accessibility<br />
  27. 27. P<br />O<br />S<br />T<br />Relationships<br />In an attention economy, <br />relationships are paramount!<br />How do we build, sustain and use relationships to achieve our goals?<br />
  28. 28. P<br />O<br />S<br />T<br />How We Relate<br />http://www.formspring.me/rabbiblake<br />
  29. 29. Relationships – Public vs Private<br />“Many of Kavana’s programs…use some degree of social engineering … This is not the job I was trained to do in rabbinical school, but I have consciously made this social engineering a core part of what I do.” - Rabbi Rachel Nussbaum in the Journal of Jewish Communal Service. <br />Sometimes your value is being a PLATFORM <br />for relationships not a source of information.<br />
  30. 30. Relationships<br />P<br />O<br />S<br />T<br />Hub and Spokes<br />Networked<br />How does this make you question assumptions about your role?<br />
  31. 31. SHIFTS<br />Attention Economy<br />Role of information in building knowledge, meaning and identity<br />Increased importance of relationships<br />
  32. 32. GROUNDSWELL’s P.O.S.T.<br />PEOPLE: Identify audience(s)<br />OBJECTIVES<br /><ul><li>What are you goals and objectives for this audience?
  33. 33. What are your audience’s goals?</li></ul>What is the STRATEGY to reach these goals? <br />Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!<br />
  34. 34. NEXT SESSION<br />Facebook Strategies for Savvy Jewish Educators<br />July 12, 2011 <br />1-2pm eastern/ 10-11am pacific<br />Homework:<br />If you don’t have a Facebook account, start one – just personal use for now.<br />If you are on Facebook (profile, page or group), critique your own work according to what you’ve learned today.<br />Need a tutorial?Just email us at<br />learningnetwork@darimonline.org<br />

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