Darim's Social Media Series for Jewish Educators
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Darim's Social Media Series for Jewish Educators

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Darim's Social Media Series for Jewish Educators Darim's Social Media Series for Jewish Educators Presentation Transcript

  • Social Media Series
    For Jewish Educators
    In conjunction with NATE and JEA
    Presented by Lisa Colton,
    Founder & President Darim Online
    Lisa@darimonline.org
    434.977.1170
    http://slidesha.re/natejea1
  • CAN’T GET ENOUGH!
    Need intro level tutorials on Facebook, Twitter, or blogging?
    Drop us a line at learningnetwork@darimonline.org
    and we’ll forward you links.
  • WORKSHOP GOALS: SKILLS
    Feel confident about key tools
    Build vocabulary and fluency
    Learn from others & teach others!
    Be able to apply in goal oriented ways
    Think tachlis and big picture
  • WORKSHOP GOALS: STRATEGY
    Connect goals and tools
    Understand what various tools are good for
    Integrate online and offline
    Learn from others & teach others!
    See short and long term impact
  • WORKSHOP GOALS: CONTEXT
    Understand how rules are changing
    Develop a lens to see future shifts
    Question assumptions in your work
    Be able to apply new rules to your work
    Learn from others & share
  • Social Media is a Contact Sport
    Personal &
    Professional
    Learning
    Classroom & Curricular Applications
    Marketing & Communications
  • WebEx Orientation
    CHAT
    Select who sees your chat
    Q&A
  • Introduce yourself in the chat window.
    Make sure it’s set to “All Participants”!
    Name, org, City/State
    What do you want to get out of this series?
    Do you tweet? Add your username!
    Do you blog? Add your URL!
  • SHIFTS
    Attention Economy
    Role of information in building knowledge, meaning and identity
    Increased importance of relationships
  • Smart Use of Social Media
    PEOPLE: Identify audience(s)
    OBJECTIVES
    • What are you goals and objectives for this audience?
    • What are your audience’s goals?
    What is the STRATEGY to reach these goals?
    Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  • Attention Economy
  • Attention Economy
    How does this background impact the way you work?
  • Attention Economy
    More convenience
    Make more use of time at home
    How does this background impact the way you work?
    We’re bribing them to come
    Really see what people value
    Risk of watering down content
    Less class time/fewer days
    Provide broader value
    What gains more attention?
    Go to them rather than making them come to us
  • Attention Economy
    P
    O
    S
    T
    In an attention economy, it’s critical to understand your PEOPLE really well.
    • Background
    • Attributes
    • Needs
    • Schedules
    • Challenges
    • Modes of communication
  • Sources of Information
    Flickr User Nationaal Archief
  • Sources of Information
    What is information good for? How do we evaluate it?
    How does that relate to our goals as Jewish educators?
  • In a world where information is at our fingertips anytime, any place:
    • What is the goal of Jewish educational systems?
    • What are your goals?
    • What is your role in achieving these goals?
    • What assumptions about being educators do we need to question?
  • P
    O
    S
    T
    Your goals & objectives
    Their goals & objectives
    This is where you gain mission centric attention in an attention economy
  • Relationships
    Who do we seek information from, and why?
    How do we assess expertise?
    How do we build
    trust & authenticity?
    What do we need to
    think about in terms
    of convenience& accessibility
  • P
    O
    S
    T
    Relationships
    In an attention economy,
    relationships are paramount!
    How do we build, sustain and use relationships to achieve our goals?
  • P
    O
    S
    T
    How We Relate
    http://www.formspring.me/rabbiblake
  • Relationships – Public vs Private
    “Many of Kavana’s programs…use some degree of social engineering … This is not the job I was trained to do in rabbinical school, but I have consciously made this social engineering a core part of what I do.” - Rabbi Rachel Nussbaum in the Journal of Jewish Communal Service.
    Sometimes your value is being a PLATFORM
    for relationships not a source of information.
  • Relationships
    P
    O
    S
    T
    Hub and Spokes
    Networked
    How does this make you question assumptions about your role?
  • SHIFTS
    Attention Economy
    Role of information in building knowledge, meaning and identity
    Increased importance of relationships
  • GROUNDSWELL’s P.O.S.T.
    PEOPLE: Identify audience(s)
    OBJECTIVES
    • What are you goals and objectives for this audience?
    • What are your audience’s goals?
    What is the STRATEGY to reach these goals?
    Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  • NEXT SESSION
    Facebook Strategies for Savvy Jewish Educators
    July 12, 2011
    1-2pm eastern/ 10-11am pacific
    Homework:
    If you don’t have a Facebook account, start one – just personal use for now.
    If you are on Facebook (profile, page or group), critique your own work according to what you’ve learned today.
    Need a tutorial?Just email us at
    learningnetwork@darimonline.org