Darim Presents Facebook&Twitter For JCPSC
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Darim Presents Facebook&Twitter For JCPSC

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Darim Presents Facebook&Twitter For JCPSC Darim Presents Facebook&Twitter For JCPSC Presentation Transcript

  • Social Networking With Facebook and Twitter Lisa Colton, President, Darim Online
  • Agenda
    • Opening question for chat:
    • What is the most productive experience
    • you’ve had through online social networking?
    • The Power of Social Networking
    • People vs. Institutions
    • “ Official” and “Unofficial” Outposts
    • Facebook Strategies
    • Twitter
    • Staffing and Policies
    • Discussion and Sharing
    • What
    • Is
    • Social
    • Networking
    ?
    • People
    • &
    • Capital
    Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital. Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources. People prioritize their time & attention based on the value of the social capital
    • People
    • &
    • Capital
    Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital. Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources. People prioritize their time & attention based on the value of the social capital
    • Power
    • to
    • Spread
    • Messages
    • How Do
    • You Buy
    • A Book
    • On
    • Amazon?
    • Implications for Your Approach
  • “ Official Outposts” Staff Volunteers Users Organization’s Blog Facebook Group Or Page Organization’s Twitter Account
  • “ Unofficial Outposts” Staff Board Public Professional representation in non-org controlled space (e.g. comment on a blog) Personal use anywhere online that is not officially endorsed by employer (e.g. Facebook Profile)
    • Ambient
    • Awareness
    • &
    • Digital
    • Intimacy
    • And…
    • Applied
    • To
    • Orgs
    • Note focus
    • on people
    • Careful not to
    • become SPAM
    • or be considered
    • an advertisement
    • The Power To
    • Repurpose
    • & Spread
    • What Makes
    • It Attractive
    • To Share?
  • Assumptions & Barriers Temple Sinai, Oakland Facebook Groups, Page
  • Ambient Awareness Enable and encourage people to connect to one another.
  • Learn To Listen
  • Teach Employees How to Use Facebook’s Privacy Settings (or have them teach you!)
  • Fuzzy Boundaries: Sample Policies FJC: All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online. BBYO: BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.
  • Facilitation: Add Energy Impressive result Build culture Progress towards goal Storytelling: “weaving the community” Establishing norms, Planting ideas Demonstrating momentum Subtext: I’m working on your behalf, not for my own gains
  • Group vs. Page
  • Experience to Share?
  •  
  • Twitter Feed
  • Mobile Applications Text message Tweetie
  • Twitter Language Hash tag “ Re-Tweet” Tag others Ask questions And get them answered!
  • RSS Enabled
  • Embed Elsewhere Add RSS feed as a widget in a blog
  • Important Icons!
  • Tools and Skills To Manage Information and Relationships “ These technologies are helping us to create an information and intimacy revolution, not driving us to interact less as some purport.” - Jake Brewer on Beth Kanter’s blog (beth.typepad.com)