Darim Online: Facebook Staffing And Policies


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Darim Online: Facebook Staffing And Policies

  1. 1. The Ten Commandments of Social Media: Facebook Staffing & Policies Presented by Darim Online Lisa Colton, Founder & President Guest: Amy Kruglak, Foundation for Jewish Camp
  2. 2. Agenda <ul><li>Opening question for chat: </li></ul><ul><li>When I think about policies governing employee’s </li></ul><ul><li>use of Facebook I feel ___________. </li></ul><ul><li>Why Good Staffing Matters </li></ul><ul><li>Thinking about Social Media Policies and Guidelines </li></ul><ul><li>“ Official” and “Unofficial” Outposts </li></ul><ul><li>Case Study: Foundation for Jewish Camp </li></ul><ul><li>Discussion and Sharing </li></ul>
  3. 3. <ul><li>Why </li></ul><ul><li>Does </li></ul><ul><li>Social Media </li></ul><ul><li>Staffing </li></ul><ul><li>Matter </li></ul>?
  4. 4. <ul><li>ATTRIBUTES OF A GOOD SOCIAL MEDIA STAFFER </li></ul><ul><li>Cultural alignment </li></ul><ul><li>Using tool to its maximum potential </li></ul><ul><li>Facilitation skills </li></ul><ul><li>Adding to org’s brand/reputation </li></ul><ul><li>Not becoming spam </li></ul><ul><li>Ability to navigate evolving landscape </li></ul><ul><li>Trust with supervisors </li></ul><ul><li>Good communicator </li></ul><ul><li>Uses it as an extension of brand </li></ul>
  5. 5. #1 Social media is continuing to evolve. Fast.
  6. 6. #2: Start From a Place of Trust The true goal of every social media or web policy should be to make interacting on the social web easier, more comfortable, and safer for your stakeholders.
  7. 7. #3: Address social media in GUIDELINES and direct employees to other relevant POLICIES.
  8. 8. #4: Educate, Reflect & Discuss. Often the Challenging Situations Are Unintended
  9. 9. <ul><li>What are the consequences of your actions? Opportunity for Jewish/ethical discussion. </li></ul><ul><li>Posting photos - legal and courtesy considerations </li></ul><ul><li>Everything lasts. Nothing is “private”. Think Michael Phelps or the Obama Staffer </li></ul><ul><li>What are “fuzzy situations”? Give encouragement to bring these up for discussion for a) approval and b) education. </li></ul>Education and Reflection
  10. 10. Teach Employees How to Use Facebook’s Privacy Settings (or have them teach you!)
  11. 11. <ul><li>You will never be able to account for every possible circumstance. </li></ul><ul><li>You have to face giving up some control. You have less now than you think. </li></ul><ul><li>You may want to leverage your employees’ personal networks. </li></ul>
  12. 12. “ Official Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, “Living Room Policy”, responses to negative comments, “professionalism” Policy/Guidelines Staff Volunteers Users
  13. 13. “ Unofficial Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, responses to negative comments, “professionalism” Policy/Guidelines Staff (& Board) Professional representation in non-org controlled space (e.g. comment on a blog) Personal use anywhere online that is not officially endorsed by employer (e.g. Facebook Profile)
  14. 14. Communication Revolution
  15. 15. Amy Cohen Kruglak Director, Institutional Advancement and Human Resources The Foundation for Jewish Camp
  16. 16. Sample Policy Text: FJC: All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online. BBYO: BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.
  17. 17. More Resources <ul><li>Please visit Dirah: http://www.darimonline.org/dirah </li></ul><ul><li>For a wealth of Facebook related resources, including: </li></ul><ul><ul><ul><li>Intel Social Media Policy </li></ul></ul></ul><ul><ul><ul><li>Foundation for Jewish Camp policies and guidelines </li></ul></ul></ul><ul><ul><ul><li>BBYO Social Media Policy </li></ul></ul></ul><ul><ul><ul><li>Easter Seals Social Media Policy </li></ul></ul></ul><ul><ul><ul><li>IBM’s “Social Computing” policy </li></ul></ul></ul><ul><ul><ul><li>How to use Facebook Privacy Settings </li></ul></ul></ul><ul><ul><ul><li>Blog post: Do I need a social media policy? </li></ul></ul></ul><ul><ul><ul><li>How to create a social media policy for your nonprofit </li></ul></ul></ul>