Miriam Brosseau presents to Early Childhood educators in Detroit.

1. Content
Generation and
Curation
The Detroit Social Media Academy is generously
funded by a grant from
Facilitated by Miriam Brosseau,
Darim Online

2. Why Content Matters
Content is a
connecting force,
a platform for
conversation

3. Content: Start with Your Goals
● Why are you on
social media in the
first place? What
are you trying to
accomplish?
● What kind of
content, and
conversations, will
help you get there?

4. Content: Remember Your Audience

5. Content Generation: Events
Pictures
Quotes
Video/
Soundbites
...what else
could add
value?

6. Content
Generation:
“Crowdsourcing”
● Start with a question
or enticing prompt
● Engage the
community
● The conversation
becomes the content

7. Content Generation: Party Time!
● Build
community
● Share stories
● Generate
content

8. Content Generation:
Evergreen/Recipe Content
Content that can be posted anytime:
● interview with an alum, teacher, or community member
● lists (e.g. “staff picks” for best kids’ books, favorite
parenting blogs)
● feature a character/object from class
● other ideas?

9. Other Content Generation Opportunities
How can you
reframe and share
things you are
already doing?

10. Content Curation
What does it
mean to be a
“curator”?

11. Curation Begins with Listening

12. Other questions? Next steps?

13. Next webinar!
Jan. 9th, 3pm Eastern
Photos and Video