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Content generation and curation


Presentation to 2012-13 JDS Social Media Academy

Presentation to 2012-13 JDS Social Media Academy

Published in Technology
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  • 1. Content Generation and Curation December 19, 2012
  • 2. Today’s Action Plan• Content is nearly everything!• Creating Content• Curating Content• Be a Platform for Content• Content Calendars
  • 3. Creating Content• Integrated, not isolated• Use ‘recipes’ to break writer’s block• Keep it steady• Don’t do it all yourself!
  • 4. Integrated
  • 5. • Alumni feature• Profile student work• Donor profile• Invite guest bloggers• Focus on school values• Top 5 or 10 list• Your ideas?
  • 6. • Be a network weaver• Listen for stories, ideas• Have clear, easy guidelines• Be specific in your invitation• Strive for diversity• Encourage sharing
  • 7. CONTENT CURATION is the process of sorting through the vast amounts of content on the web andpresenting it in a meaningful and organized way around a specific theme.
  • 8. "Curation comes up when search stopsworking…[and] when people realizethat it isnt just about informationseeking, its also about synchronizing acommunity.” -Clay Shirky
  • 9. Curation Examples
  • 10. From Beth Kanter
  • 11. What Are the Topics You Will be Curating?
  • 12. Do You Have a Content Calendar?
  • 13. Editorial CalendarsShared spreadsheet to view/edit 24%Shared calendar to view/edit 30%Handwritten/paper/online version for me 34%Have a plan, but in my head 20%No plan or don’t use a calendar 15%
  • 14. Editorial Calendar Planning How far in advance does it go?1-2 weeks 11%1 month 27%2 months 12%More than 2 months 31%Don’t plan details in a calendar 20%
  • 15. Google Calendar
  • 16. SpreadsheetInclude columns for measurement!
  • 17. Q&AWhat are you doing now? Next steps?
  • 18. Next webinar:January 8, 2-3pm eastern Social Fundraising