Your SlideShare is downloading. ×
  • Like
Content generation and curation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Content generation and curation

  • 139 views
Published

Presentation to 2012-13 JDS Social Media Academy

Presentation to 2012-13 JDS Social Media Academy

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
139
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Content Generation and Curation December 19, 2012
  • 2. Today’s Action Plan• Content is nearly everything!• Creating Content• Curating Content• Be a Platform for Content• Content Calendars
  • 3. Creating Content• Integrated, not isolated• Use ‘recipes’ to break writer’s block• Keep it steady• Don’t do it all yourself!
  • 4. Integrated
  • 5. • Alumni feature• Profile student work• Donor profile• Invite guest bloggers• Focus on school values• Top 5 or 10 list• Your ideas?
  • 6. • Be a network weaver• Listen for stories, ideas• Have clear, easy guidelines• Be specific in your invitation• Strive for diversity• Encourage sharing
  • 7. CONTENT CURATION is the process of sorting through the vast amounts of content on the web andpresenting it in a meaningful and organized way around a specific theme.
  • 8. "Curation comes up when search stopsworking…[and] when people realizethat it isnt just about informationseeking, its also about synchronizing acommunity.” -Clay Shirky
  • 9. Curation Examples
  • 10. From Beth Kanter http://www.bethkanter.org/content-curation-101/
  • 11. What Are the Topics You Will be Curating?
  • 12. Do You Have a Content Calendar?
  • 13. Editorial CalendarsShared spreadsheet to view/edit 24%Shared calendar to view/edit 30%Handwritten/paper/online version for me 34%Have a plan, but in my head 20%No plan or don’t use a calendar 15%
  • 14. Editorial Calendar Planning How far in advance does it go?1-2 weeks 11%1 month 27%2 months 12%More than 2 months 31%Don’t plan details in a calendar 20%
  • 15. Google Calendar
  • 16. SpreadsheetInclude columns for measurement!
  • 17. Q&AWhat are you doing now? Next steps?
  • 18. Next webinar:January 8, 2-3pm eastern Social Fundraising