Connected Congregations: Connected Communications

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Using communications to build relationships and support a culture of engagement.

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Connected Congregations: Connected Communications

  1. 1. Connected Communications Presented by Lisa Colton January 14, 2014 #connectcongs
  2. 2. Our Plan • Broadcast to Networks • The Goal: Engagement and Relationships • 5 Strategies: – Celebrating people – Develop a culture of connection – Shareable content – Being a platform for conversation – Adding a personal touch • Language Audit
  3. 3. Traditional Mindset: Hub & Spokes
  4. 4. Informational -> Relational
  5. 5. Communications & Community • commū´n/iō -ī´re -ī´vi & -iī -a´tum vt. build (a fortification); fortify; strengthen. • commū´ni/ō -ō´nis f. sharing in common, communion. • commū´nt/ās -ā-tis f. fellowship; sense of fellowship; affability. • commūnī´tiō -ō´nis f. preparing the way.
  6. 6. The Goal: Engagement & Relationships Temple Beth Abraham in Tarrytown, NY
  7. 7. That starts with YOU.
  8. 8. ENGAGEMENT, NOT LIKES! Likes -> Reach -> Engagement -> Action/Impact Likes < Reach Reach < Engagement
  9. 9. Celebrating People
  10. 10. Temple Israel, Memphis Facebook Page
  11. 11. Tagging and Mentioning Names Online And in print, and on the bima!
  12. 12. Develop a culture of connection What leads to connection?
  13. 13. Develop a culture of connection • What leads to connection? – Honesty – Transparency – Vulnerability – Appreciation
  14. 14. INVITE DEEPER CONNECTION MODEL IT YOURSELF
  15. 15. SHOW COMMUNITY AND CONNECTION IN ALL CHANNELS
  16. 16. CREATE SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  17. 17. Platform for Conversation CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?
  18. 18. Ask Questions! Congregation Beth Israel, San Diego
  19. 19. LISTEN!
  20. 20. Mike Moxness with Debbie Echt-Moxness On Living On After a Diagnosis of Cancer
  21. 21. Add a Personal Touch … It sounds like a good move for you, so I'm glad about that. I certainly know about the pulls of family--that's how I ended up in Virginia myself (my parents had retired to Virginia Beach, where my mom is still. And at her age it is comforting to be able to be there in 2 ½ hours when necessary). I can't tell you how sorry I am to be losing you and your family, but I'll hope to get the chance to try when I see you in person. And I definitely plan to make the most out of your remaining six months here….
  22. 22. Add a Personal Touch … Thank you for your question. I have loved watching you become a grandmother. The photos of the twins on Facebook are adorable, and I can feel your bright energy when I see you in person. I can’t wait until it’s my turn! (Not to rush anything…!)…
  23. 23. Make it Personal
  24. 24. DESIGNING FOR SOCIAL • Don’t be a bullhorn • Integrate with programs, goals, strategies • Be people focused, not institutionally focused
  25. 25. Language Audit: January 1. Choose one communication ‘artifact’ that is relevant to your congregation’s focus for this year. 2. Use our lens to heighten awareness about the overt and covert messages that may be expressed or inferred – and explore what changes you might consider as part of your journey as a Connected Congregation. – Analyze, empathize, role play, brainstorm, explore. – And then SHARE!

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