Introduction to Social Media and its Implications for Jewish Educators<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://slidesha.re/darim-cjpteachers<br />
AGENDA<br />Networks<br />Foundations of Social Media<br />Illustrations of Common Tools<br />Implications for Jewish Education<br />Wrap up & Reflections<br />
TODAY’S GOALS<br />Get comfortable<br />Get confident<br />Build vocabulary<br />Learn from others & teach others!<br />No apologies<br />Think tachlis and big picture<br />Invest in your networks<br />Others?<br />
Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer & consumer, media & audience.
Open and Democratic:Encourages voting, comments and the sharing of information. Therefore seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />