CJP Tech Fellows - Lisa Colton

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Lisa Colton's presentation to the CJP Technology Fellows May 1, 2011.

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CJP Tech Fellows - Lisa Colton

  1. 1. Introduction to Social Media and its Implications for Jewish Educators<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://slidesha.re/darim-cjpteachers<br />
  2. 2. AGENDA<br />Networks<br />Foundations of Social Media<br />Illustrations of Common Tools<br />Implications for Jewish Education<br />Wrap up & Reflections<br />
  3. 3. TODAY’S GOALS<br />Get comfortable<br />Get confident<br />Build vocabulary<br />Learn from others & teach others!<br />No apologies<br />Think tachlis and big picture<br />Invest in your networks<br />Others?<br />
  4. 4.
  5. 5.
  6. 6. Where are your networks online?<br />How do you leverage your networks?<br />
  7. 7. Help others, and they’ll help you.Be a platform that’s mission centric, and audience focused.User generated content may be more valuable than your own.<br />
  8. 8. Let’s Practice!<br />Choose your best developed network, and post a question.<br />
  9. 9.
  10. 10. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer & consumer, media & audience.
  11. 11. Open and Democratic:Encourages voting, comments and the sharing of information. Therefore seen as authentic and trustworthy.
  12. 12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  13. 13. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  14. 14. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change<br />
  15. 15. #1 THIS IS AN ATTENTION ECONOMY<br />
  16. 16. #2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
  17. 17. … Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
  18. 18. Searches on Twitter<br />
  19. 19. Example of Hashtags, #JED21<br />
  20. 20. Your Opportunities to be <br />Listening & Responding<br />
  21. 21. #3: BE REAL<br />
  22. 22. Voice: Sixth & I Synagogue in DC<br />
  23. 23. Make it Personal<br />
  24. 24.
  25. 25.
  26. 26. #4: <br />ADD <br />VALUE<br />
  27. 27. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
  28. 28.
  29. 29.
  30. 30. Your Unique Value<br />Identify a “target audience”<br />Write a “value-added” Facebook status update.<br />(See P.O.S.T. resources<br />&worksheet on Diigo)<br />
  31. 31. #5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
  32. 32. Shifts in Power / Service<br />
  33. 33. How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are you positioned to keep up?<br />
  34. 34. Content isn’t dead. But the way we engage with it is changing.<br />How do changes in the way we manage time and space impact Jewish education, programs, classrooms, teaching?<br />
  35. 35. Source: Flickr user JYRO<br />
  36. 36. Source: Flickr user Rick Neves<br />
  37. 37. Source: Flickr user divemasterking2000<br />
  38. 38. John Fitch’s Steam Engine<br />
  39. 39. John Fitch’s Steam Engine<br />
  40. 40.
  41. 41. IT’S NOT ABOUT TECHNOLOGY<br />
  42. 42. Poll Everywhere<br />POLL EVERYWHERE<br />
  43. 43. Wrap up<br />What else do you need to know?<br />What do you need from your peers?<br />How can I help?<br />*** add youtube and blogs somewhere.<br />

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