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Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
Causes with Susan Gordon
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Causes with Susan Gordon

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Presentation by Susan Gordon for Darim Online, April 13, 2011

Presentation by Susan Gordon for Darim Online, April 13, 2011

Published in: Education
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Transcript

  • 1. Facebook-enabled Community-Building and Fundraising Tools for Nonprofits
  • 2. Causes BackgroundJoe Green, Co-founder and President •  Founder of Essembly.com, the first political social network. •  Worked for political campaigns at national, state, and local level. •  Early collaborator on Facebook Sean Parker, Co-founder and Chairman •  Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each. •  Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net. •  Pioneered strategies for online network growth Peter Thiel, Board Member and Investor •  Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002. •  Early investor in LinkedIn, YouTube and Facebook.
  • 3. Overview In less than four years, $35 million has been raised throughCauses.com by thousands of nonprofits and activists. Currently, weprocess over $30,000 per day in small-dollar donations to US 501(c)3 organizations. •  150 million installed users on Facebook •  17,000 official non-profit partners •  $35 million donated through the platform •  Donations supported to all 1.5 million U.S. non-profits •  300,000 birthdays donated to nonprofits (Birthday Wish) •  $2 million donated to specific nonprofit projects in Q4 2010
  • 4. Causes
  • 5. Causes Nonprofit Partners
  • 6. Start a Cause
  • 7. Start a Cause
  • 8. Start a Cause
  • 9. Build your Community1.  Promote your Cause 2.  Put a widget on your website – www.causes.com/widgets 3.  Make/Market a membership goal 4.  Start a “Top Recruiter” contest 5.  Give specific people ownership over building the community 6.  What would get my community members to recruit their friends? Who would want to join?
  • 10. Susan Tells Her Network via News Feed Tell your friends why they should join too
  • 11. Susan Ask Specific Friends to Join Your Cause
  • 12. Multi-Channel Promotion Blog Twitter Facebook Page Website Cause Community Email
  • 13. Susan Sees your Messages in Facebook News Feed AND Email Facebook News Feed Personal Email
  • 14. Post a Bulletin
  • 15. Fundraising
  • 16. Nonprofit Partner Center Tools http://nonprofits.causes.com Download Donor Contact Information Email Donors
  • 17. Case Study: Ase Academy
  • 18. Thank you! Susan Gordon Director of Nonprofit Services partner@causes.comMore Resources:http://exchange.causes.comhttp://www.youtube.com/causescom

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