Maturing our Social Media: No Longer an AfterthoughtJDS Academy SharefestMay 14, 2013
Leveraging Our Social Media ResourcesWebsite• Launched weekly “pushpage” newsletter – published every ThursdayKol Carmel – The Voice Of CarmelFacebook• Update 3X a week with engaging content, photos, photo albumsand some videoTwitter• Update at least 3X a week. Experiment with pushing people toFacebook and our website.
5How Do We Make it Work• Monthly and Weekly Editorial Calendar – Plan ahead• Share content across social media platforms – Website homepage,Weekly Newsletter, Facebook, Twitter.• Photographers – Identify various staff members to take photos andsynch with editorial calendar.• Make it exciting for faculty’s hard work to be featured or highlighted sothey become content contributors.
10What’s the Difference?• Increased community interaction. People are hitting like,leaving comments, sharing.• More consistent, meaningful, engaging content• Measurable increased readership of weekly newsletter.Consistently over 50 percent each week vs. last year when itwas about 20 percent readership• Alumni families who we had never heard from on Facebookare liking and commenting on posts. Unprecedentedattendance at Annual Dinner.• Facebook, web-based pushpages and Twitter have becomepart of the fabric of our communications culture.