Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
67
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.    Maturing our Social Media: No Longer an AfterthoughtJDS Academy SharefestMay 14, 2013
  • 2.    Leveraging Our Social Media ResourcesWebsite• Launched weekly “pushpage” newsletter – published every ThursdayKol Carmel – The Voice Of CarmelFacebook• Update 3X a week with engaging content, photos, photo albumsand some videoTwitter• Update at least 3X a week. Experiment with pushing people toFacebook and our website.
  • 3.    3
  • 4.    4
  • 5.    5How Do We Make it Work• Monthly and Weekly Editorial Calendar – Plan ahead• Share content across social media platforms – Website homepage,Weekly Newsletter, Facebook, Twitter.• Photographers – Identify various staff members to take photos andsynch with editorial calendar.• Make it exciting for faculty’s hard work to be featured or highlighted sothey become content contributors.
  • 6.    6Photos, photos, photos!
  • 7.    7Our Community Members Have Begun Sending Us Content
  • 8.    8Our Community Members Communicate On Our Wall
  • 9.    9Increased Alumni Engagement  Throwback Thursday
  • 10.    10What’s the Difference?• Increased community interaction. People are hitting like,leaving comments, sharing.• More consistent, meaningful, engaging content• Measurable increased readership of weekly newsletter.Consistently over 50 percent each week vs. last year when itwas about 20 percent readership• Alumni families who we had never heard from on Facebookare liking and commenting on posts. Unprecedentedattendance at Annual Dinner.• Facebook, web-based pushpages and Twitter have becomepart of the fabric of our communications culture.