0
URJ BIENNIAL
SOCIAL MEDIA INTENSIVE
Lisa Colton
President, Darim Online
Chief Learning Officer, See3 Communications
lisa@d...
Details….
Slides are posted online – see handout for link!
Tweeters:
#URJSM if you’re tweeting about this session
We’ll pe...
ROVERS!
• Alex Gelman, Assistant Director of URJ
Camp Harlam
• Patrick Stanley, NFTY Online
Communications Coordinator
• M...
Traditional Mindset: Hub & Spokes
Network Mindset

“connect and collaborate” rather than “command and control”
5 New Rules of the Game
ATTENTION
LISTEN
BE REAL
DEEPEN
ADD VALUE
#1 THIS IS AN ATTENTION ECONOMY
#2
Listen

Temple Israel, Memphis Facebook Page
… Be Social

Temple Israel, Memphis Facebook Page
Bring Your Social Skills!
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
Make it
Personal
#4: DEEPEN
Temple Beth
Abraham in
Tarrytown, NY
Ask
Questions!
Congregation Beth
Israel, San Diego
INVITE
DEEPER
CONNECTION
BUILD A
CULTURE
#5:
ADD
VALUE
Social Content is Social Capital
•

Social Capital is the
value of connections
between and among
nodes in social
networks....
Add Value
FIND
YOUR
VOICE
CHEVRUTA
• If you were a celebrity, who would you be?
• If you were a car, what would you be?
• If you were a color, what ...
Case Study:
The Social Sermon
By Rabbi Paul Kipnes,
Congregation Or Ami, Calabasas, CA
rabbipaul@orami.org
http://rabbipau...
How a Whole Congregation
Wrote its Rabbi's
Yom Kippur Sermon
How a Whole Congregation Wrote its
Rabbi's Yom Kippur Sermon
It seemed so lazy...
But it really took a lot more work
How a Whole Congregation Wrote its
Rabbi's Yom Kippur Sermon
It seemed so lazy...
But it really took a lot more work

AND ...
Congregation Or Ami Congregants
Tell their Own Stories
• David Sackman - On the Hardship of Financial
Ruin
• Eric and Jill...
LESSONS LEARNED
• Social Sermons Work
• Jewish TED Talks Inspire
• Rabbinic Tzimtzum (contraction) Fosters Deep
Reflection...
Mike Moxness with Debbie
Echt-Moxness - On Living On After a
Diagnosis of Cancer
BREAK
10 minute break.
Second half:
- Tachlis Tips for Your Channels
- Integrating Social Media
- Personal Learning Networ...
SECOND HALF AGENDA
•
•
•
•
•
•

Decoding Twitter
Punchlist for Channels
Content Curation
Designing For Social
Personal Lea...
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg

# denotes hashtag
HASHTAGS!
#URJBIENNIAL
Listening
on Twitter:
Mentions

When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get ...
ESTABLISHING YOUR ACCOUNT
Username, image, description.
Username
www.facebook.com/username
COVER PHOTO AND PROFILE PIC
Description

Remember: Who is your
audience? What do they
need to know, feel and
understand?
New:
Ratings
Facebook Insights: USE THEM!
ENGAGEMENT, NOT LIKES!
Likes -> Reach -> Engagement -> Action/Impact
Likes < Reach
Reach < Engagement
What Do You Need to Scaffold?

#UJAEVENTS @LISACOLTON
LIST 3 GOALS FOR YOUR CONGREGATIONAL
SCAFFOLDING

CHEVRUTA:
WHAT IS YOUR GOAL?
WHAT ARE YOU SCAFFOLDING?
WHAT WOULD THE CO...
CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningfu...
"Curation comes up when search stops
working…[and] when people realize
that it isn't just about information
seeking, it's ...
Curation
Examples
Be intentional:
Where are you bringing them?
What are you saying about yourself?
Pinterest
Pinterest
Create your own pins
Get your content shared
Curate from other sources
Crowdsource with Tagging
DESIGNING FOR SOCIAL
• Don’t be a bullhorn
• Integrate with programs, goals, strategies
• Be people focused, not instituti...
Instagram
• Content
capture
• Sync with
other channels
to leverage
content and
amplify
• Market
hashtag!
CONNECTING ON SITE AND ONLINE
Beth El Synagogue Center

#UJAEVENTS @LISACOLTON
Design For Social
CREATE SHAREABLE CONTENT

Hint: often about shared values and human insight, not org-focused.
ACCESSIBILITY:
Convenience of
today’s online social
tools

VALUE:
Resources, answers,
insight, inspiration.

SOCIAL:
Relat...
Some Social Media Venues
Getting Started
•
•
•
•
•
•
•
•

Find a Few Different Relevant Venues
Set a Manageable Amount of Time
Learn Communal Norms...
Facebook Groups: JEDLAB
Facebook Groups: Darim Educators
Twitter: #JED21
Skills: Tag People
Lindsay Ganci
Director of Youth Engagement
The Community Synagogue
Port Washington, NY
LGanci@commsyn.org
516.883.3144 ext...
Who Am I? Kids & teens I work with want to connect to the
real me – so I’ve got to share who that person really is!
How I use social media to connect to youth Jewishly…
Generate excitement about
travel to Israel!
Share praise for particip...
How I use social media to connect to
Jewish teens as their whole selves!
Spread the word:
I like spending time
With our te...
Active Steps Towards Relationship
Development & Engagement through Social Media
Birthday shoutouts!

Making teen participa...
Active Steps Towards Relationship Development &
Engagement through Social Media

Use social media to share the fun
we have...
Share photos, photos, and more photos!!

I share (lots of)
Photos and
generate
excitement!

POWTY parents help
to spread t...
Speak their language
Facebook and Twitter are just the beginning…
Get on Snapchat & Instagram! Generate memes!
Connect to ...
Why everyone on your congregation’s staff team
should be creating connections with social media:
Event promotion
is just t...
Why everyone on your congregation’s staff team
should be creating connections with social media:
Share holiday wishes and
...
Why everyone on your congregation’s staff team
should be creating connections with social media:
Social media can be used ...
Don’t Stop Now!
Biennial sm intensive
Biennial sm intensive
Biennial sm intensive
Biennial sm intensive
Biennial sm intensive
Biennial sm intensive
Biennial sm intensive
Upcoming SlideShare
Loading in...5
×

Biennial sm intensive

334

Published on

Published in: Spiritual, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
334
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Biennial sm intensive"

  1. 1. URJ BIENNIAL SOCIAL MEDIA INTENSIVE Lisa Colton President, Darim Online Chief Learning Officer, See3 Communications lisa@darimonline.org @darimonline #URJsm
  2. 2. Details…. Slides are posted online – see handout for link! Tweeters: #URJSM if you’re tweeting about this session We’ll peek in on the tweets from time to time!
  3. 3. ROVERS! • Alex Gelman, Assistant Director of URJ Camp Harlam • Patrick Stanley, NFTY Online Communications Coordinator • Mike Fuld, NFTY Regional Director of Youth Engagement • Marissa Frankel, Assistant Director of Eisner Camp • Jane Herman, URJ Executive Writer and Editor
  4. 4. Traditional Mindset: Hub & Spokes
  5. 5. Network Mindset “connect and collaborate” rather than “command and control”
  6. 6. 5 New Rules of the Game ATTENTION LISTEN BE REAL DEEPEN ADD VALUE
  7. 7. #1 THIS IS AN ATTENTION ECONOMY
  8. 8. #2 Listen Temple Israel, Memphis Facebook Page
  9. 9. … Be Social Temple Israel, Memphis Facebook Page
  10. 10. Bring Your Social Skills!
  11. 11. #4: BE REAL
  12. 12. Voice: Sixth & I Synagogue in DC
  13. 13. Make it Personal
  14. 14. Make it Personal
  15. 15. #4: DEEPEN Temple Beth Abraham in Tarrytown, NY
  16. 16. Ask Questions! Congregation Beth Israel, San Diego
  17. 17. INVITE DEEPER CONNECTION BUILD A CULTURE
  18. 18. #5: ADD VALUE
  19. 19. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
  20. 20. Add Value
  21. 21. FIND YOUR VOICE
  22. 22. CHEVRUTA • If you were a celebrity, who would you be? • If you were a car, what would you be? • If you were a color, what color would you be? TURN TO YOUR NEIGHBOR, INTRODUCE YOUSELF, AND DISCUSS THE VOICE OF YOUR CONGREGATION.
  23. 23. Case Study: The Social Sermon By Rabbi Paul Kipnes, Congregation Or Ami, Calabasas, CA rabbipaul@orami.org http://rabbipaul.blogspot.com/
  24. 24. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon
  25. 25. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon It seemed so lazy... But it really took a lot more work
  26. 26. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon It seemed so lazy... But it really took a lot more work AND IT WORKED.
  27. 27. Congregation Or Ami Congregants Tell their Own Stories • David Sackman - On the Hardship of Financial Ruin • Eric and Jill Epstein - On the Challenges of Raising a Child on the Autism Scale • Mike Moxness with Debbie Echt-Moxness - On Living On After a Diagnosis of Cancer • Hedi Gross' Presidential Speech - A Spiritual Journey
  28. 28. LESSONS LEARNED • Social Sermons Work • Jewish TED Talks Inspire • Rabbinic Tzimtzum (contraction) Fosters Deep Reflection • Weaving in New Technologies and Methods Animate Communities
  29. 29. Mike Moxness with Debbie Echt-Moxness - On Living On After a Diagnosis of Cancer
  30. 30. BREAK 10 minute break. Second half: - Tachlis Tips for Your Channels - Integrating Social Media - Personal Learning Networks - Case Study from Lindsay Ganci
  31. 31. SECOND HALF AGENDA • • • • • • Decoding Twitter Punchlist for Channels Content Curation Designing For Social Personal Learning Networks Case Study from Lindsay Ganci
  32. 32. Twitter Vocabulary @ denotes username RT = “ReTweet” MT = “Modified Tweet” DM = Direct Msg # denotes hashtag
  33. 33. HASHTAGS! #URJBIENNIAL
  34. 34. Listening on Twitter: Mentions When people are talking TO you or ABOUT you. Based on your settings and tools, you’ll get a notification when someone mentions you
  35. 35. ESTABLISHING YOUR ACCOUNT Username, image, description.
  36. 36. Username www.facebook.com/username
  37. 37. COVER PHOTO AND PROFILE PIC
  38. 38. Description Remember: Who is your audience? What do they need to know, feel and understand?
  39. 39. New: Ratings
  40. 40. Facebook Insights: USE THEM!
  41. 41. ENGAGEMENT, NOT LIKES! Likes -> Reach -> Engagement -> Action/Impact Likes < Reach Reach < Engagement
  42. 42. What Do You Need to Scaffold? #UJAEVENTS @LISACOLTON
  43. 43. LIST 3 GOALS FOR YOUR CONGREGATIONAL SCAFFOLDING CHEVRUTA: WHAT IS YOUR GOAL? WHAT ARE YOU SCAFFOLDING? WHAT WOULD THE CONTENT BE? WHERE WILL YOU FIND IT? HOW WILL YOU CREATE IT?
  44. 44. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
  45. 45. "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.” -Clay Shirky
  46. 46. Curation Examples Be intentional: Where are you bringing them? What are you saying about yourself?
  47. 47. Pinterest
  48. 48. Pinterest Create your own pins Get your content shared Curate from other sources
  49. 49. Crowdsource with Tagging
  50. 50. DESIGNING FOR SOCIAL • Don’t be a bullhorn • Integrate with programs, goals, strategies • Be people focused, not institutionally focused
  51. 51. Instagram • Content capture • Sync with other channels to leverage content and amplify • Market hashtag!
  52. 52. CONNECTING ON SITE AND ONLINE Beth El Synagogue Center #UJAEVENTS @LISACOLTON
  53. 53. Design For Social
  54. 54. CREATE SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  55. 55. ACCESSIBILITY: Convenience of today’s online social tools VALUE: Resources, answers, insight, inspiration. SOCIAL: Relationships, dialogue, community Personal Learning Networks
  56. 56. Some Social Media Venues
  57. 57. Getting Started • • • • • • • • Find a Few Different Relevant Venues Set a Manageable Amount of Time Learn Communal Norms Be Generous Post Resources Accept Offers To Help Engage in Conversation Be Playful & Positive
  58. 58. Facebook Groups: JEDLAB
  59. 59. Facebook Groups: Darim Educators
  60. 60. Twitter: #JED21
  61. 61. Skills: Tag People
  62. 62. Lindsay Ganci Director of Youth Engagement The Community Synagogue Port Washington, NY LGanci@commsyn.org 516.883.3144 ext. 330 @LEPGanci www.facebook.com/POWTYYouthPrograms
  63. 63. Who Am I? Kids & teens I work with want to connect to the real me – so I’ve got to share who that person really is!
  64. 64. How I use social media to connect to youth Jewishly… Generate excitement about travel to Israel! Share praise for participation in Hebrew high school and life cycle events! `````` community local Pump up participants and about teen participation in our and regional Jewish programs!
  65. 65. How I use social media to connect to Jewish teens as their whole selves! Spread the word: I like spending time With our teens and miss them when we’re on school breaks! Wish them luck on standardized tests! Share with the twitterverse that you spend time with them, In the synagogue & outside! connect Share excitement for their Accomplishments and involvement outside the synagogue community Pay attention to their unique interests & using them!
  66. 66. Active Steps Towards Relationship Development & Engagement through Social Media Birthday shoutouts! Making teen participants Feel appreciated! Praise for participation and activism inspire future participation!
  67. 67. Active Steps Towards Relationship Development & Engagement through Social Media Use social media to share the fun we have in our youth program! Connect to teens personally, acknowledging and appreciating everything they care about… not just Judaism!
  68. 68. Share photos, photos, and more photos!! I share (lots of) Photos and generate excitement! POWTY parents help to spread the word about our programs when they share my posts!
  69. 69. Speak their language Facebook and Twitter are just the beginning… Get on Snapchat & Instagram! Generate memes! Connect to and engage more participants using these tools.
  70. 70. Why everyone on your congregation’s staff team should be creating connections with social media: Event promotion is just the beginning! Share successes… everyone wants to know!
  71. 71. Why everyone on your congregation’s staff team should be creating connections with social media: Share holiday wishes and deepen connections and relationships! Send a message about what your congregation stands for! Motivate “friends” and “followers” towards tikkun olam action, creating opportunities for togetherness!
  72. 72. Why everyone on your congregation’s staff team should be creating connections with social media: Social media can be used to deepen engagement and relationships… …and teen response is the proof!
  73. 73. Don’t Stop Now!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×