Putting Your Best Foot Forward: How to Market Your School with Authenticity and Impact Through Social Media Lisa Colton Chief Learning Officer See3 Communications / Darim Online firstname.lastname@example.org @lisacolton @darimonline
1. Attention Economy2. Be Real3. Add Value4. Weave the Network5. Create Social and Shareable Content
People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?
POST: Back of the Napkin Plan1. PEOPLE: Identify audience(s)2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!