WELCOME TO THE <br />SOCIAL MEDIA ACADEMY<br />
Today’s Agenda<br />Introductions & Orientation<br />Social Tagging<br />Foundations<br />Lunch<br />Tools<br />Planning<b...
What is Tagging?<br />
SOCIAL TAGGING<br />
#11NTCJEWS<br />
SOCIAL TAGGING<br />What you need:<br />Large nametag sticker.<br />Write your personal “TAG LINE”.<br />Grab the small st...
Joining The Technology Revolution:<br />The 5 Commandments of Social Media<br />Presented by Lisa Colton, <br />Founder & ...
Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and aud...
Open and Democratic: It encourages voting, comments and the sharing of information.  For this reason it is seen as authent...
Conversational: Two (or more) way conversation rather than one-directional broadcast.  Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the...
#1  THIS IS AN ATTENTION ECONOMY<br />
#2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
… Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
#3: <br />ADD <br />VALUE<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for...
Your Unique Value<br />
#4:  BE REAL<br />
Voice: Sixth & I Synagogue in DC<br />
Make it Personal<br />
#5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are yo...
Real Life Example<br />
John Fitch’s Steam Engine<br />
John Fitch’s Steam Engine<br />
Source: Flickr user JYRO<br />
Source: Flickr user Rick Neves<br />
Source: Flickr user divemasterking2000<br />
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Avi Chai Academy - Foundations

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Lisa Colton's presentation to the Avi Chai Academy for Jewish Day Schools, March 23, 1011

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Avi Chai Academy - Foundations

  1. 1. WELCOME TO THE <br />SOCIAL MEDIA ACADEMY<br />
  2. 2. Today’s Agenda<br />Introductions & Orientation<br />Social Tagging<br />Foundations<br />Lunch<br />Tools<br />Planning<br />Wrap up<br />
  3. 3. What is Tagging?<br />
  4. 4. SOCIAL TAGGING<br />
  5. 5. #11NTCJEWS<br />
  6. 6. SOCIAL TAGGING<br />What you need:<br />Large nametag sticker.<br />Write your personal “TAG LINE”.<br />Grab the small stickers, your card, and a pen<br />What to do:<br />Chat with someone. Introduce yourself, learning something about them.<br />Tag them! Write a word on a small sticker and stick it on their card <br />Talk to at least 5 people in 10 min<br />Come back in here when I holler!<br />
  7. 7. Joining The Technology Revolution:<br />The 5 Commandments of Social Media<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />
  8. 8.
  9. 9.
  10. 10. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  11. 11. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  12. 12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  13. 13. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  14. 14. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change<br />
  15. 15. #1 THIS IS AN ATTENTION ECONOMY<br />
  16. 16. #2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
  17. 17. … Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
  18. 18. #3: <br />ADD <br />VALUE<br />
  19. 19. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
  20. 20. Your Unique Value<br />
  21. 21. #4: BE REAL<br />
  22. 22. Voice: Sixth & I Synagogue in DC<br />
  23. 23. Make it Personal<br />
  24. 24. #5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
  25. 25. How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are you positioned to keep up?<br />
  26. 26. Real Life Example<br />
  27. 27. John Fitch’s Steam Engine<br />
  28. 28. John Fitch’s Steam Engine<br />
  29. 29. Source: Flickr user JYRO<br />
  30. 30. Source: Flickr user Rick Neves<br />
  31. 31. Source: Flickr user divemasterking2000<br />
  32. 32. FINAL THOUGHTS<br />Stay nimble - Change will continue<br />Know what you want to measure and how you’ll know if you’re successful<br />Think about staffing and guidelines<br />Address your whole culture, not just marketing & communications.<br />
  33. 33.
  34. 34. IT’S NOT ABOUT TECHNOLOGY<br />
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