Avi Chai Academy - Foundations

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Lisa Colton's presentation to the Avi Chai Academy for Jewish Day Schools, March 23, 1011

Lisa Colton's presentation to the Avi Chai Academy for Jewish Day Schools, March 23, 1011

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Transcript

  • 1. WELCOME TO THE
    SOCIAL MEDIA ACADEMY
  • 2. Today’s Agenda
    Introductions & Orientation
    Social Tagging
    Foundations
    Lunch
    Tools
    Planning
    Wrap up
  • 3. What is Tagging?
  • 4. SOCIAL TAGGING
  • 5. #11NTCJEWS
  • 6. SOCIAL TAGGING
    What you need:
    Large nametag sticker.
    Write your personal “TAG LINE”.
    Grab the small stickers, your card, and a pen
    What to do:
    Chat with someone. Introduce yourself, learning something about them.
    Tag them! Write a word on a small sticker and stick it on their card
    Talk to at least 5 people in 10 min
    Come back in here when I holler!
  • 7. Joining The Technology Revolution:
    The 5 Commandments of Social Media
    Presented by Lisa Colton,
    Founder & President Darim Online
    Lisa@darimonline.org
    434.977.1170
  • 8.
  • 9.
  • 10. Characteristics of Social Media
    • Participatory: It blurs the line between producer and consumer, media and audience.
    • 11. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
    • 12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
    • 13. Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • 14. Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 5 New Rules of the Game
    Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
  • 15. #1 THIS IS AN ATTENTION ECONOMY
  • 16. #2
    Listen
    And…
    Temple Israel, Memphis Facebook Page
  • 17. … Be Conversational
    Temple Israel, Memphis Facebook Page
  • 18. #3:
    ADD
    VALUE
  • 19. Social Content is Social Capital
    Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    1:12 or 1:20 ratio
  • 20. Your Unique Value
  • 21. #4: BE REAL
  • 22. Voice: Sixth & I Synagogue in DC
  • 23. Make it Personal
  • 24. #5: Prepare for Constant Change:
    Anticipate The Shifting Market & Be Nimble
  • 25. How is parenting and family life changing?
    How does this impact your business and “product” delivery?
    How are you positioned to keep up?
  • 26. Real Life Example
  • 27. John Fitch’s Steam Engine
  • 28. John Fitch’s Steam Engine
  • 29. Source: Flickr user JYRO
  • 30. Source: Flickr user Rick Neves
  • 31. Source: Flickr user divemasterking2000
  • 32. FINAL THOUGHTS
    Stay nimble - Change will continue
    Know what you want to measure and how you’ll know if you’re successful
    Think about staffing and guidelines
    Address your whole culture, not just marketing & communications.
  • 33.
  • 34. IT’S NOT ABOUT TECHNOLOGY