Session 5 Furthering Pr Goals Online

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Session 5 Furthering Pr Goals Online

  1. 1. Furthering PR goals online Darika Ahrens 19 th February2009
  2. 2. BLOGGER OUTREACH
  3. 3. What’s the difference? Journalist Blogger
  4. 4. The one rule... <ul><li>Read, Read, Read </li></ul>
  5. 7. CASE STUDIES
  6. 8. Flip video camera launch
  7. 9. Flip video camera launch
  8. 10. Flip video camera launch
  9. 11. Flip video camera launch
  10. 12. Flip video camera launch
  11. 13. Flip video camera launch
  12. 14. Berocca: Bloggers’ Relief
  13. 15. Berocca: Bloggers’ Relief
  14. 16. Berocca: Bloggers’ Relief
  15. 17. Berocca: Bloggers’ Relief
  16. 18. Berocca: Bloggers’ Relief
  17. 19. Approaching bloggers <ul><li>Rules of thumb: </li></ul><ul><li>Read, Read, Read </li></ul><ul><li>Preferred method of contact </li></ul><ul><li>Events / networking </li></ul><ul><li>Giving everything they need in one go </li></ul><ul><ul><li>Info, links, images, video (inc at events) </li></ul></ul><ul><li>Realistic expectations </li></ul><ul><ul><li>Level of interest, timings, Access to product/service </li></ul></ul>
  18. 20. Some don’ts <ul><li>DONT: </li></ul><ul><li>Contact them unless relevent </li></ul><ul><li>Treat them like 2 nd best </li></ul><ul><li>Expect to control their copy </li></ul><ul><ul><li>you wouldn’t ask a journalist to change their article </li></ul></ul><ul><li>Ask for them to send you a link when published </li></ul><ul><ul><li>You should be monitoring yourself! </li></ul></ul>
  19. 21. RSS
  20. 22. PLANNING SOCIAL MEDIA CAMPAIGNS
  21. 23. The one rule... <ul><li>Listen, Listen, Listen </li></ul>
  22. 24. LISTENING TOOLS
  23. 25. Technorati
  24. 26. Blog trends Blogpulse Trendpedia
  25. 27. Forums
  26. 28. Networks
  27. 29. Social media landscape: Platforms Websites Portals Blogs Social networks Content communities Microblogging Forums Wikis ENGAGE / DEBATE DISTRIBUTE / CONSUME CREATE / SHARE
  28. 30. RSS
  29. 31. Useful?
  30. 32. The only rules you need to know... <ul><li>Read & Listen! </li></ul>
  31. 33. TASK
  32. 34. Your basic strategy <ul><li>Current perceptions (with examples) </li></ul><ul><ul><li>Positive or negative? </li></ul></ul><ul><ul><li>Any products people love? </li></ul></ul><ul><ul><li>Any issues which may need to be managed </li></ul></ul><ul><ul><li>Any fans / critics out there already? </li></ul></ul><ul><li>Recommend the best social media platform/s for a campaign and say why </li></ul><ul><li>At least 1 x blog suitable for outreach </li></ul><ul><li>Suggested communications campaign? </li></ul>
  33. 35. Social media landscape: Platforms Websites Portals Blogs Social networks Content communities Microblogging Forums Wikis ENGAGE / DEBATE DISTRIBUTE / CONSUME CREATE / SHARE
  34. 36. THANK YOU! <ul><li>Find this presentation on Slideshare: http://www.slideshare.net/darika </li></ul>

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