INTRO EyeEm is a smart photo-sharing application for iOS and Android that constantly learns about user tastes, and recommends albums of similar photos from friends and like-minded people around the world. EyeEm is a network thats not necessarily based on friends, as Instagram is, but rather on shared interests. EyeEm suggests a topic when you post a photo. Topics appear in a purple box, so you can easily see all the photos within a theme.
HOW THE PHOTO-SHARING APPSCOULD BE USED TO GROW THEBUSINESS?
The main idea is to leverage EyeEm’s highlyengaged community who can be locallyor demographically targeted
#1 SHOW YOURPRODUCT Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your followers by asking them to guess what it is. • fitness trainers could show off their favorite workout equipment, • photographers could reveal their most prized camera lens and mechanics might give us a look at their most sophisticated diagnostic equipment.
#2 SHOW HOW IT’S MADE & GO BEHIND THESCENESLet followers in on the origins of their favorite products with snapshots taken atvarious points in the manufacturing process step-by-step of the product that theyconsume &Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for amedia interview?These are moments that very few people get to experience in real life. Think ofInstagram as a way to give all of your followers an exclusive backstage pass!
#3 SHOW WHAT YOUR PRODUCTS CAN DO If your business provides a service like makeup or hair design, landscaping, decorating, auto body repair or interior design, show your followers the impact of your work with a shot of your subject before and after you work your magic. The side-by- side comparison will add the wow factor to your content and maybe even get you a few new customers.
#4 SHOW YOUR OFFICE&INTRODUCEYOUREMPLOYEESPeople who follow their favoritebrands on social media haveprobably asked at one time oranother, “I wonder what it’d belike to work there?” Well, showthem!Post photos that provide aglimpse of a-day-in-the-life atyour office &Humanize your brand by usingInstagram to introduce yourfans to the people who makeyour company what it is.
#5 SHARECELEBRITYSIGHTINGS Let’s face it. We live in a society that is crazy about celebrities—we know who they’re dating, what they’re eating and where they go to vacation. Cash in on celebrity cachet and share pictures of them interacting with your brand, whether they’re signing autographs at your sponsored event, speaking, visiting your office or even using your products or services. These posts will be sure to get followers talking.