how to

DEVELOP
PARTNERSHIPS
that bring in BUSINESS
Solo PR Summit
February 20, 2014
“One
woman’s
soufflé
is another’s
S NICKERS bar.”
Rose Fass
The Chocolate Conversation

Photo by starshaped (Flickr)
WHY Partner?
Your BEST
PARTNER
LESSONS
(Learned)
Growth

WHY
Partner?

N e w M a r ke t
N e w Pr o duct
N e w Li ne
o f Busi ne ss
WHY Partner?
GROWTH
N e w M a r ke t
N e w Pr o duct
N e w Li ne
o f Busi ne ss

Photo by Magnate Lab (Flickr)
WHY Partner?
Growth

NEW
MARKET
N e w Pr o duct
N e w Li ne
o f Busi ne ss

Photo by Arian Zwegers (Flickr)
WHY Partner?
Growth
N e w M a r ke t

NEW
PRODUCT
N e w Li ne
o f Busi ne ss

Photo by Kevin Dooley (Flickr)
WHY Partner?
Growth
N e w M a r ke t
N e w Pr o duct

NEW
LINE OF
BUSINESS
V i si o n
Li ke ability
W o r k St y l e

YOUR
BEST
PARTNER

Ski l l s
Br a i npower
A cce ss
N e t w o rk Si z e
Cl i e ...
YOUR Best Partner

VISION
LIKEABILITY
WORK STYLE
Skills
B r a i n p ower
A cce ss
N e t w o rk S i z e
C l i e nt M i x
Mo...
YOUR Best Partner

V i si o n
L i k e ab ility
Work Style

SKILLS
BRAINPOWER
A cce ss
N e t w o rk S i z e
C l i e nt M i ...
YOUR Best Partner

V i si o n
Li ke ability
W o r k St y l e

Ski l l s
Br a i npower

ACCESS
NETWORK
CLIENT MIX
M o ne y
...
YOUR Best Partner

V i si o n
Li ke ability
W o r k St y l e
Ski l l s
Br a i npower
A cce ss
N e t w o rk Si z e
C l i e ...
YOUR Best Partner

V i si o n
Li ke ability
W o r k St y l e
Ski l l s
Br a i npower
A cce ss
N e t w o rk Si z e
C l i e ...
LESSONS (LEARNED)
DUE
DILIGENCE
FAIR
i sn’ t

EQUITABLE
It’s
a l l a bo ut

BUSINESS
( l a w yer s a nd
a cco untant s t o...
QUESTIONS?

Daria Steigman
Steigman Communications, llc
www.steigmancommunications.com
202.244.7651
daria@steigmancommunic...
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How to Develop Partnerships That Bring In Business

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Find out why to think about partnering and how to identify the best partner for you.

Published in: Business
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How to Develop Partnerships That Bring In Business

  1. 1. how to DEVELOP PARTNERSHIPS that bring in BUSINESS Solo PR Summit February 20, 2014
  2. 2. “One woman’s soufflé is another’s S NICKERS bar.” Rose Fass The Chocolate Conversation Photo by starshaped (Flickr)
  3. 3. WHY Partner? Your BEST PARTNER LESSONS (Learned)
  4. 4. Growth WHY Partner? N e w M a r ke t N e w Pr o duct N e w Li ne o f Busi ne ss
  5. 5. WHY Partner? GROWTH N e w M a r ke t N e w Pr o duct N e w Li ne o f Busi ne ss Photo by Magnate Lab (Flickr)
  6. 6. WHY Partner? Growth NEW MARKET N e w Pr o duct N e w Li ne o f Busi ne ss Photo by Arian Zwegers (Flickr)
  7. 7. WHY Partner? Growth N e w M a r ke t NEW PRODUCT N e w Li ne o f Busi ne ss Photo by Kevin Dooley (Flickr)
  8. 8. WHY Partner? Growth N e w M a r ke t N e w Pr o duct NEW LINE OF BUSINESS
  9. 9. V i si o n Li ke ability W o r k St y l e YOUR BEST PARTNER Ski l l s Br a i npower A cce ss N e t w o rk Si z e Cl i e nt M i x M o ne y Et hi cs
  10. 10. YOUR Best Partner VISION LIKEABILITY WORK STYLE Skills B r a i n p ower A cce ss N e t w o rk S i z e C l i e nt M i x Money E t h i cs Photo by puuikibeach (Flickr)
  11. 11. YOUR Best Partner V i si o n L i k e ab ility Work Style SKILLS BRAINPOWER A cce ss N e t w o rk S i z e C l i e nt M i x Money E t h i cs Photo by Rubinstein (Flickr)
  12. 12. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower ACCESS NETWORK CLIENT MIX M o ne y Et hi cs Photo by wfyurasko (Flickr)
  13. 13. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower A cce ss N e t w o rk Si z e C l i e nt M i x MONEY Et hi cs Photo by Ted Murphy (Flickr)
  14. 14. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower A cce ss N e t w o rk Si z e C l i e nt M i x M o ne y ETHICS Photo by Justin Baeder (Flickr)
  15. 15. LESSONS (LEARNED) DUE DILIGENCE FAIR i sn’ t EQUITABLE It’s a l l a bo ut BUSINESS ( l a w yer s a nd a cco untant s t o o ) Photo by JD Hancock (Flickr)
  16. 16. QUESTIONS? Daria Steigman Steigman Communications, llc www.steigmancommunications.com 202.244.7651 daria@steigmancommunications.com @dariasteigman
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