Creating Captivating Content

creating captivating content to engage your audience
FredNMT version 3.0
February 24, 2011
SteigmanCommunications, LLC

conversations are everywhere

7 “wow” factsabout the social web
107 trillion emails were sent in 2010.
At the current rate, 36 billion photos will be uploaded to Facebook each year.
Every minute 35 hours of video is uploaded to YouTube.
Each day 2 billion videos are watched on YouTube.
Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook.
Users sent 25 billion tweets in 2010.
The average U.S. Internet user watches 186 online videos per month.
Source: Pingdom --Internet 2010 in Numbers

if your organization is engaging online,give yourself a high five(because you are ahead of the curve)
Source: SmartBrief on Entrepreneurs | 2/16/2011

captivating content is what your audiencesays it is
Photo by Kyknoord (Flickr)

(but common sense helps)
Photo: Eva101 (Flickr)

be conversational
use good English
edit, edit, and then edit some more
play nice (think reputation)
engage (don’t promote)
be relevant
make your content sticky

where is YOUR audience?
Photo: James Cidland (Flickr)

what are you trying to do?
Photo: Mecookie (Flickr)

8ways to engage your audience
ask questions
be helpful
point to information
point to sources
be exclusive
create a community
be amazing
make it easy for people to connect

askquestions

be helpful
“workshifting story: new city, same job”
“what the best places to work have in common”
“three productivity tools to keep you humming”
“video conferencing: a workshifting paradox?

“social media management tips”
“how to keep tabs on
the greatest presentations ever made”
“getting creative with
the new Facebook Page ribbon image”
“making local reviews part of content strategy”

point to information

point to sources

be exclusive

create a community

give them
something
to talk about
(be amazing)

make it easy for people to connect

(don’t reinvent the wheel)
Photo by Dylan Cantwell (Flickr)

“The Web is a laboratory for content…
Photo: Mike Quozi (Flickr)
We need to get into the laboratory and start running tests.”
—Gerry McGovern

Daria Steigman
Steigman Communications, LLC
daria@steigmancommunications.com
Tel: 202.244.7651
Twitter: @dariasteigman
www.steigmancommunications.com
Photo: takomabibelot(Flickr)
SteigmanCommunications, LLC

Creating Captivating Content

by Daria Steigman | Steigman Communications, llc on Feb 25, 2011

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Creating Captivating Content — Presentation Transcript

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