creating captivating content to engage your audience<br />FredNMT version 3.0<br />February 24, 2011<br />SteigmanCommunic...
conversations are everywhere<br />
7 “wow” factsabout the social web<br />107 trillion emails were sent in 2010.<br />At the current rate, 36 billion photos ...
if your organization is engaging online,give yourself a high five(because you are ahead of the curve)<br />Source: SmartBr...
captivating content is what your audiencesays it is<br />Photo by Kyknoord (Flickr)<br />
(but common sense helps)<br />Photo: Eva101 (Flickr)<br />
be conversational<br />use good English <br />edit, edit, and then edit some more<br />play nice (think reputation)<br />e...
where is YOUR audience?<br />Photo: James Cidland (Flickr)<br />
what are you trying to do?<br />Photo: Mecookie (Flickr)<br />
8ways to engage your audience<br />ask questions<br />be helpful<br />point to information<br />point to sources<br />be e...
askquestions<br />
be helpful<br />“workshifting story: new city, same job”<br />“what the best places to work have in common”<br />“three pr...
“social media management tips”<br />“how to keep tabs on <br />        the greatest presentations ever made”<br />“getting...
point to information<br />
point to sources<br />
be exclusive<br />
create a community<br />
give them<br />something <br />to talk about<br />(be amazing)<br />
make it easy for people to connect<br />
(don’t reinvent the wheel)<br />Photo by Dylan Cantwell (Flickr)<br />
“The Web is a laboratory for content… <br />Photo: Mike Quozi (Flickr)<br />We need to get into the laboratory and start r...
Daria Steigman<br />Steigman Communications, LLC<br />daria@steigmancommunications.com<br />Tel: 202.244.7651<br />Twitter...
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Creating Captivating Content

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8 ways to use content to reach out and connect with your audience

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  • Center:Brand1st rung: strategy -- Observation, listening, identification, internalization, prioritization routingSecond: how -- Community, corporate comms, crisis support, products &amp; sales, marketing/PR Outside: where conversation happen (blogging, blogging platforms, crowdsourced content, commenting, bookmarking, pictures, wikis, video/audit, reviews &amp; ratings, SMS, location, etc.)LinkedIn – over 63 million (probably closer to 75 million)Twitter -- 106 million registered users (42 million in the U.S.)YouTube – 24 hours of video per minuteFlickr – over 4 billion images (October 2009)
  • Do it smartRepurpose content for different audiencesSame content: white paper, blog post series, video, podcast, FAQ#FredNMT – photos on Flickr, blog posts, tweet video montage
  • Transcript of "Creating Captivating Content"

    1. 1. creating captivating content to engage your audience<br />FredNMT version 3.0<br />February 24, 2011<br />SteigmanCommunications, LLC<br />
    2. 2. conversations are everywhere<br />
    3. 3. 7 “wow” factsabout the social web<br />107 trillion emails were sent in 2010.<br />At the current rate, 36 billion photos will be uploaded to Facebook each year. <br />Every minute 35 hours of video is uploaded to YouTube. <br />Each day 2 billion videos are watched on YouTube. <br />Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook. <br />Users sent 25 billion tweets in 2010. <br />The average U.S. Internet user watches 186 online videos per month.<br />Source: Pingdom --Internet 2010 in Numbers<br />
    4. 4. if your organization is engaging online,give yourself a high five(because you are ahead of the curve)<br />Source: SmartBrief on Entrepreneurs | 2/16/2011<br />
    5. 5. captivating content is what your audiencesays it is<br />Photo by Kyknoord (Flickr)<br />
    6. 6. (but common sense helps)<br />Photo: Eva101 (Flickr)<br />
    7. 7. be conversational<br />use good English <br />edit, edit, and then edit some more<br />play nice (think reputation)<br />engage (don’t promote)<br />be relevant<br />make your content sticky<br />
    8. 8. where is YOUR audience?<br />Photo: James Cidland (Flickr)<br />
    9. 9. what are you trying to do?<br />Photo: Mecookie (Flickr)<br />
    10. 10. 8ways to engage your audience<br />ask questions<br />be helpful<br />point to information<br />point to sources<br />be exclusive<br />create a community<br />be amazing<br />make it easy for people to connect<br />
    11. 11. askquestions<br />
    12. 12.
    13. 13.
    14. 14. be helpful<br />“workshifting story: new city, same job”<br />“what the best places to work have in common”<br />“three productivity tools to keep you humming”<br />“video conferencing: a workshifting paradox?<br />
    15. 15. “social media management tips”<br />“how to keep tabs on <br /> the greatest presentations ever made”<br />“getting creative with <br /> the new Facebook Page ribbon image”<br />“making local reviews part of content strategy”<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. point to information<br />
    21. 21.
    22. 22. point to sources<br />
    23. 23. be exclusive<br />
    24. 24. create a community<br />
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. give them<br />something <br />to talk about<br />(be amazing)<br />
    31. 31. make it easy for people to connect<br />
    32. 32. (don’t reinvent the wheel)<br />Photo by Dylan Cantwell (Flickr)<br />
    33. 33. “The Web is a laboratory for content… <br />Photo: Mike Quozi (Flickr)<br />We need to get into the laboratory and start running tests.”<br />—Gerry McGovern<br />
    34. 34. Daria Steigman<br />Steigman Communications, LLC<br />daria@steigmancommunications.com<br />Tel: 202.244.7651<br />Twitter: @dariasteigman<br />www.steigmancommunications.com<br />Photo: takomabibelot(Flickr)<br />SteigmanCommunications, LLC<br />
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