Client Overview Mazda Motor Corporation is a Japanese automotive manufacturer based in Japan, founded in 1920. In the 1960s they developed the rotary engine as a way of differing themselves from other American auto companies. Recently Mazda has developed a hybrid version of its Premacy compact minivan using an engine that can run on hydrogen or gasoline.
Challenges Brand quality Brand awareness Many other competitors Overall, quality perception is the biggest problem
Goals/Objective Increase brand loyalty and keep bringing the consumers coming back. Increase brand reconstruction by targeting a smaller market; while also using social media to target them. The target market will be elite and active.
Social Media Having a large web presence is essential in today’s society. Being present on multiple channels makes it easier for individuals to find information about your company and allows your company to be transparent. In the current economy it is especially important that your organization be transparent to its target audience.
Social Media Cont. When your company has a social media presence this means that you have nothing to hide about your cause and ultimately gain the public’s trust and support. Social media will allow your organization to engage and interact with your audience.
Blogs Stay top-of-the-mind by starting a Mazda blog! This will allow supporters to follow updates about the company. By keeping customers involved in the company you will avoid being forgot about.
Facebook and Twitter Creating a page on Facebook is an easy and free way to connect with customers and target audience. This also promotes awareness Allowing people to “like” your page and interact with Mazda owners. Having a Twitter page allows Mazda to gain popularity and capitalize on relationship building of social media and good publicity.
YouTube Create a Mazda YouTube channel to upload short promotional videos and testimonials. People are more likely to click on an interactive video rather than read a paragraph about why they should buy Mazda. Show people how Mazda should be the car for them and the benefits. People can upload and share your YouTube videos on all channels of social media.
Metrics and Timeline We will be measuring success by the number of hits, likes, posts, etc. on all of the social media vehicles. This can be a year round social media campaign with peak seasons being in the summer and around the winter holiday’s.