Evaluation
Inwhatwaysdoesyouropeningsequenceuse,developorchallengeformsandconventionsofreallifeopeningsequences?Opening sequences are...
Within my opening titles I have no characters. The characters are shownthrough objects. For example the marble represents ...
My opening sequence starts with the titles, then fades into a scene with a marbleon a dining room table. The curtains star...
Howdoesyouropeningsequencerepresentparticularsocialgroups?In my opening sequence I have purposely steered away from introd...
Whatkindofmediainstitutionmightdistributeyourmediaproduct?I have been looking at a range of production companies. I have b...
Whowouldbetheaudienceforyouropeningsequence?My target audience will be 15-20 year olds. Making my film classification that...
Also knowing my audience has helped with my market research as I posted a videoon my blog as I was researching asking chil...
Howdidyouattract/addressyouraudience?As I mentioned In the previous slide, I addressed my audience by asking questionsto t...
A key thing I also done was to ask my family members to watch the film withouttelling them anything about it and tell me w...
Whathaveyoulearntabouttechnologiesfromtheprocessofconstructingtheproduct?Looking back a year ago today, I have learnt so m...
I learnt that using different camera angles can have effects as well, a high angle shotis when the camera is looking at th...
Lookingbackatyourpreliminarytask,whatdoyoufeelyouhavelearntintheprogressionfromittothefullproduct?When I made my prelimina...
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Evaluation for AS media

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Evaluation for AS media

  1. 1. Evaluation
  2. 2. Inwhatwaysdoesyouropeningsequenceuse,developorchallengeformsandconventionsofreallifeopeningsequences?Opening sequences are a way to establish the scene before the film first starts. Sofor example in North by North west there are various establishing shots thatshows the film is set in a busy city in America. Using the rule of thirds you can seethat in the bottom half it is just filled with busy people with a place to be. Thenon the far right you can see the American flag. Whilst the whole top two sectionsare filled with buildings. This is a way to show the viewers where the film is set.Also the genre is established as well you can tell by the music that it is fast andhigh pitched showing the film will be some what like an action. Whereas in myfilm the setting is a house, you can tell this by the furnishings and the music alsosets the scene of a genre as the music is low and draining. Also the idea that myfilm contains mostly medium and close shots scare the viewers as they will bescared of the unknown as they will not be able to see what else should be in shot.A shot from North By Northwest opening titles. A shot from the opening in my film.
  3. 3. Within my opening titles I have no characters. The characters are shownthrough objects. For example the marble represents the evil within the film. Thechild’s toys represent the victim. I decided to use children’s toys instead of achild because the toys show emptiness as there is no child there. Also the toysshow the childs vulnerability. Conventions of a film opening do not normallygive much a way in the way of plot and characters.My opening is simple, I didn’t want to complex it so much that it turned out likea trailer. In the end of the sequence I have a selection of child’s toys, this is thecharacterisation of the sequence. It shows the child’s character but through anobject. They show the child’s innocence. When the marble finally rolls into thetoys it shows the child’s vulnerability. As the marble represents the evil and thetoys represent the child. Therefore this still ties in with typical conventions of apsychological horror as in my research and planning I had found various filmsthat include a child or an object that relate to a child in some way.A shot from the filmI made showingchildrens toys
  4. 4. My opening sequence starts with the titles, then fades into a scene with a marbleon a dining room table. The curtains start blowing on their own, this alreadycreates a sense of unease. Then the marble starts to roll on the table then falls off.Whilst this is going on there is music of children singing, this is a typical cliché ofhorror films. Then after seeing the marble fall onto the floor you get to see the‘Journey’ of the marble. The sounds along with this include the screeching of themarble on the floor this was created by scratching a glass bottle on my desk. Thenthe marble is out of shot and you see the marble from its point of view on thejourney. This is where the journey Is bumpy and even as it isn’t totally smooth. Youthen see a birds eye view shot of the marble rolling along a corridor. Then you seea porcelain doll, the camera zooms in and out around the doll. The doll is a cluethat there are some little children living in the house. The point of view shot thencontinues. You then see the marble roll around a corner then you see somechildrens toys on the floor. You hear a crackling fire and then the camera zooms inon a book that has a house fire on a page. This hints that there is danger involvedin the film. From what I have done, I have attempted to put a fear into who’swatching and create anxious moments.
  5. 5. Howdoesyouropeningsequencerepresentparticularsocialgroups?In my opening sequence I have purposely steered away from introducing anycharacters as I want the viewers to be scared of the unknown as they do notknow exactly what is happening. Therefore I have dropped hints within mysequence to show that there are children involved by showing toys, havingchildren is also a way to create emotion because as children need protecting andthey are vulnerable to anything. I did add an extra scene onto the end of myopening sequence to make it look as if the film is starting properly, and in this Idid have my step-mum standing at the kitchen sink washing up. Although I onlygot a medium shot of her body from the hands down to the floor, I didn’t want toshow her face yet as it’s the theory of scared of the unknown. However from thiswe can tell she is a motherly figure as she is in slippers and from the dialogue. Tocreate the dialogue I used a voice recorder and I spoke. From the dialogue youcan tell the woman in the film is a mother as she is speaking firmly to a child inthe next room about playing, however only we know as the audience that it isn’tthe child playing with the marble. Therefore this shows the naïve motherunaware of the danger in her home.
  6. 6. Whatkindofmediainstitutionmightdistributeyourmediaproduct?I have been looking at a range of production companies. I have been looking attwisted picture, they are an independent production company that creates filmsmainly for the horror genre. The saw films were all produced by twisted picturesand the latest film Texas Chainsaw Massacre in 3D was produced by them. Asthere only genre is horror they will enjoy fairly most of the films this companybrings out as it is the genre they enjoy – therefore this is important that twistedpictures don’t bring out different genres of film for example like a romanticcomedy as they can loose there audience and ruin the companys image. Theproduction company that would distribute my product I would choose vertigofilms as they are the leading British independent film production and distributioncompany. I wouldn’t choose someone like warner bro’s because their company isfar to big for a low budget film like mine. Vertigo films have produced films of alldifferent genres such as Street dance, The inbetweeners movie, The king’s speechand ‘The children’.
  7. 7. Whowouldbetheaudienceforyouropeningsequence?My target audience will be 15-20 year olds. Making my film classification that of a 15.Meaning that according to the British Board of Film Classification (www.bbfc.co.uk) myfilm cannot contain any of the following:• References to sex• Sexual nudity• Brief scenes of sexual violence• Drug taking• No gory images, nothing to extreme/graphic• No detail into self/harming or suicideThese are precaution measures as 15 year olds will look up to what they see and try tocopy. For example seeing someone taking recreational drugs and enjoying the effects,can lead a teenager to want to try and do that to. Bringing my certificate down isalways a good thing as it opens up more potential customers at the cinema forexample, as more people can go see the film and buy it on DVD legally. The no goryimages side doesn’t affect my film at all because I do not intent to use gore like a Bodyhorror or slasher film would. I want to keep the fear and horror side purelypsychological (hence the psychological genre).
  8. 8. Also knowing my audience has helped with my market research as I posted a videoon my blog as I was researching asking children from my school (age roughly 15-17) about what they would expect to see and want to see in a psychologicalhorror.This has helped me a huge amount in creating my product as I know what mytarget audience will want to see meaning I can make the film to the best of myability for them so that they enjoy it.For example, I don’t want to be adding ideas into my film that a 40 year old wouldenjoy when my film is not aimed at the particular age grouping.
  9. 9. Howdidyouattract/addressyouraudience?As I mentioned In the previous slide, I addressed my audience by asking questionsto the age group I have been targeting the film at – 15 up to 20 year olds. I havegathered from that research that this age group expects to see realistic settingswithin a psychological horror, this is something that I have gone along with. Ihaven’t changed my original setting which was my house. Also I did give outquestionnaires at the very start of the research and planning that contained thesame questions as the video questionnaire I posted on youtube.com. I think it isvery important to attract your audience as you can make big mistakes in includingsomething they don’t want to see, or missing something out that they want tosee. Also attracting your audience can get them interested in the film. As anexample, being stopped in the city centre to answer some questions on an ideafor a product someone is thinking of bringing into the market, will make you wantto keep up to date with that product to see if any of your ideas have been heardof and used.Another way I attracted my audience was to constantly keep my friends (who arethe age group in which I am targeting) up to date with my film, I asked them towatch the film numerous times and advice me on what they think of it, it reallyhelped having this moral support as when they felt something was out or place ordidn’t flow correctly they would tell me and that gave me an opportunity to tryand perfect my product.
  10. 10. A key thing I also done was to ask my family members to watch the film withouttelling them anything about it and tell me what they thought about it. My olderbrothers and sisters who fit in the 15-20 year old age gap and just a few yearsabove correctly told me the genre and what the film could possibly be about.Although my younger brother of 8 year of age could not tell me correctly, heguessed it was a comedy as its stupid that a marble is moving on its own. Thisdoesn’t worry me what he though as I haven’t targeted my media product at hisage and also tells me that I shouldn’t target at his age group because they do notunderstand the myths of todays world about spirits as he is to young, but it doesmake me confident in knowing my older brothers and sisters confirmed what myidea was without me having to tell them!
  11. 11. Whathaveyoulearntabouttechnologiesfromtheprocessofconstructingtheproduct?Looking back a year ago today, I have learnt so much through this project. Firstly, Ihave learnt how to use programmes on the computer such as coral video studio thisis the programme that I used to edit my filming. I didn’t want to use the schoolssony vegas as I wanted to work a lot from home on my product and focus on theorywithin lesson time. Therefore as my dad had brought the software a while back Itaught myself how to install it on my laptop(that took time) and messed aroundwith it a bit and finally got to grips with it. Also I used sony vegas during my GCSEmedia studies and I found the programme and the school computers froze a lot andtherefore I lost work from where I had forgot to save. However with the programmeI used, It ran smoothly and was good to use once you got to understand how to usedifferent tools. With this I was able to use the monochrome effect on my filming. Iadded this during editing. I was able to film in monochrome if I wanted to but I wasstill unsure at the time whether I wanted it in monochrome or not, therefore addedit during editing. I have also learnt about the different options that can be seen on aDVD, for example extras like the directors commentary. I have also learnt aboutdifferent sounds for example non-diagetic sound that is sound that has been addedto filming during editing. I have also learnt about diagetic sound that is the originalsound that was present during filming. Also alongside this I learnt about thedifferent camera angles, such as birds eye view and point of view shots and whatthey can represent if used correctly.
  12. 12. I learnt that using different camera angles can have effects as well, a high angle shotis when the camera is looking at the subject from above, this can make the subjectseem less powerful whereas a low angle shot that sees the subject from below, canmake the subject look as if they have power. Here are some examples of this:Source: http://www.jupiterimages.com/Source: http://www.featurepics.comAs you can see the highangle shot makes thedog look venerable andless powerful than thebird.Here you can see howthe low angle shotmakes the bird lookpowerful.
  13. 13. Lookingbackatyourpreliminarytask,whatdoyoufeelyouhavelearntintheprogressionfromittothefullproduct?When I made my preliminary task video, I didn’t take into account things such aslighting and how to get filming done quickly. If I knew now what I knew then Itwould of taken me less time to film the preliminary, I would plan what my locationsand film shots when I am in that location instead of filming in the sequence of thescene. In the preliminary task shots were all basic, not many angles was usedwhereas my full product contains different angles and the shots are not as shaky(although some are purposely shaky) also the image quality is much more clear. Ihave also learnt that background sound can be very annoying. Whilst filming thepreliminary I found that you could hear a lot of background sound, I soon learn thatthe best way to change this is by muting the sound on the film and recording thesound as non-diegetic. As an example from my full product whilst filming the marblerolling I was going to use diegetic sound but whilst playing it back it was too muffledtherefore I added my own sound in during editing.

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