“              iron rusts from disuse; stagnant water loses it purity,                             and in cold weather bec...
“ our goal for 2013 is to make a difference in the lives of 100 familieswe’d like to inspire you to do the same , to “tell...
according to Tony Robbinseveryone wants success in their livesand here’s how they rank success   1. relationships   2. hea...
Network Marketing has made moremillionaires than any other industry                                       but 97% of the p...
the best timeto have a mapis beforeyou enter the woods
Apply our trend spotter planfor 2013 Internet Marketing& make your own success!                               context     ...
TREND #1           “customer              it took us awhile to realize           that it wasn’t about us           our com...
be a game changermake it about your customer too
TREND #2context & targeting personascontext                    is about connecting withyour customer in an environment, it...
TREND #2context & targeting personastell,don’t sellit’s all in the storytelling
TREND #2context & targeting personaswhere do thebright ideas forstories comefrom?
TREND #2context & targeting personas“contentcomes fromeverywhere . . .there’s atrojan horseeverywheremovies, books, tv sho...
TREND #2 context & targeting personas“anyone can be a game changeryou don’t know the tipping point in your propositionthat...
TREND #1   context & targeting personas &      resonate    makes it    actionable    memorablebegin by recognizing that an...
TREND #1context & targeting personasyou mustfirst seekto understandyour customer’splightproblemand pain
TREND #1context & targeting personas           how much is that           suffering           costing them?
TREND #1context & targeting personas                                        ?uncover their profilehow do they receive info...
TREND #2context & targeting personastake them on afuture seekingadventuredeliver heroes & heroinesto each of your 100 fami...
TREND #2context & targeting personas                               you’re in the                   emotional transportatio...
TREND #2context & targeting personas           once they have desire           then you have a customer who wants to purch...
TREND #3 cater to your customer they want a financial and emotional return2013 will be the perfect stormof necessity and o...
TREND #3cater to your customercustowners                                              business-savvy consumers            ...
TREND #3cater to yourcustomernow, was Richard Neilplanted?I don’t know - but if you read theFacebook comment thread, appar...
TREND #4content will define youjournalists and bloggers will bedefined by content, not titlesin 2013 the lines between tra...
TREND #4 content creationinstant gratificationrecommendedin this world ofinformation overloadcontent must deliver anattent...
TREND #5         content curation                        content curation is “the act of collecting,                      ...
TREND #5 content curation                                                     46% of users post                           ...
TREND #5  content curatorfrom star trek toFacebook superstar75 year old George Takei famous for hisportrayal of Hikaru Sul...
TREND #5  content controversyfrom zero to viral billionsone story touched the hearta lesson in viral explosion KONY 2012la...
TREND #5 content memea meme isa virally-transmitted cultural symbol orsocial idea (it rhymes with team) and itbehaves like...
SHARED                                                           60XTREND #6currency: social shares =$                    ...
TREND #7  connections“great marketingcampaigns aredefined by theirrelevance of                                     but, yo...
TREND #7 connections“sales is ultimately arelatively hostile eventyou’re taking people whoare not necessarilyintending to ...
TREND #7 connections“salesmen have a reputationfor lying, cheating and thievingbecausemarketing peoplehave notput themin a...
TREND #7  connections“ marketing is the central occupation of any business because it makes the product great and the sale...
TREND #7connectionsgo where thecustomer is: environment              connect in their                                     ...
TREND #7 connectionsgo where the                                                63% of femalecustomer is                  ...
TREND #7   connections              & “        communications              be              fearless                       ...
imagine                if we can perfect  our high stakes conversations with our family and bring thosecommunication skill...
do it all and. . .               you’ll own the keys to the kingdom
TREND #8carpe diembecome a now-ist    learn to adapt quickly   so you’ll miss diddly-squat on the horizon
TREND #8 carpe diemOK NOWwhat massiveaction willyou take?to make a differencein 100 families lives?
TREND #8 carpe diemeducation is something people do to youlearning is something you do for yourself   if you want help tou...
TREND #1customer                              TREND #2it’s not about you, your business                                   ...
www.theyesyoucanplan.com            call Darcie or Tim toll free 1.877.753.5374want more info to “tell it forward”?       ...
pictures tell a thousand stories here’s where we got ours                                          the images outside the ...
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2013 Action TrendSpotters

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We want to make a difference in 100 Families lives. We challenge you to do the same - Take Action and Make Your Own Success with these 2013 TrendSpotters.

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2013 Action TrendSpotters

  1. 1. “ iron rusts from disuse; stagnant water loses it purity, and in cold weather becomes frozen; even so does inaction sap the vigors of the mind Leonardo de Vincican you take the action to make your own Network Marketing Success?
  2. 2. “ our goal for 2013 is to make a difference in the lives of 100 familieswe’d like to inspire you to do the same , to “tell it forward” . . .can YOU make a difference in 100 families lives too?
  3. 3. according to Tony Robbinseveryone wants success in their livesand here’s how they rank success 1. relationships 2. health 3. time 4. money interestingly money is last on the list a recent study from the National Institute of Health confirms it . . . 87% of people feel family is the most important thing in life
  4. 4. Network Marketing has made moremillionaires than any other industry but 97% of the people who enter it fail! we’d like to help change that statistic
  5. 5. the best timeto have a mapis beforeyou enter the woods
  6. 6. Apply our trend spotter planfor 2013 Internet Marketing& make your own success! context curation content currency carpe diem customers cater communication connections
  7. 7. TREND #1 “customer it took us awhile to realize that it wasn’t about us our company our comp plan our experience our downline or our upline . . . it’s all about our customer
  8. 8. be a game changermake it about your customer too
  9. 9. TREND #2context & targeting personascontext is about connecting withyour customer in an environment, it’s the ambience inwhich you are able to make that connection, we’vecalled this “scenery” storytelling.targetingpersonas is about fusing anindividual’s specific personality traits and psyche totheir future vision, then telling a story to set them ontheir journey
  10. 10. TREND #2context & targeting personastell,don’t sellit’s all in the storytelling
  11. 11. TREND #2context & targeting personaswhere do thebright ideas forstories comefrom?
  12. 12. TREND #2context & targeting personas“contentcomes fromeverywhere . . .there’s atrojan horseeverywheremovies, books, tv shows, your own lifeexperiences, someone else’s life experiences. . . it doesn’t matter where it comes fromPeter Guber, Chairman and CEO, Mandalay Entertainment
  13. 13. TREND #2 context & targeting personas“anyone can be a game changeryou don’t know the tipping point in your propositionthat will make all the difference you just gotta have that emotional component that when bonded with the information . . . Peter Guber, Chairman & CEO, Mandalay Entertainment
  14. 14. TREND #1 context & targeting personas & resonate makes it actionable memorablebegin by recognizing that any one of them can be important
  15. 15. TREND #1context & targeting personasyou mustfirst seekto understandyour customer’splightproblemand pain
  16. 16. TREND #1context & targeting personas how much is that suffering costing them?
  17. 17. TREND #1context & targeting personas ?uncover their profilehow do they receive information? !learn how to discover profilesthere are four main personality typeseach with specific characteristicsgreen: analytical & results drivenred: performers & need attentionblue: supporters & help othersyellow: cautious & carefulcraft your conversationto their specific profile
  18. 18. TREND #2context & targeting personastake them on afuture seekingadventuredeliver heroes & heroinesto each of your 100 families every customer is an emotional customer
  19. 19. TREND #2context & targeting personas you’re in the emotional transportation business take them on a journey that transports them into their future
  20. 20. TREND #2context & targeting personas once they have desire then you have a customer who wants to purchase help them find ways to avoid saying no
  21. 21. TREND #3 cater to your customer they want a financial and emotional return2013 will be the perfect stormof necessity and opportunity andthose who understand & cater tochanging consumer needs, desiresand expectations have plenty ofopportunity to profitwww.trendwatching.com
  22. 22. TREND #3cater to your customercustowners business-savvy consumers who move from passively consuming a product towards funding/investing/ owning in the brands they buy from become custowners www.trendwatching.com“I liked it so much - I bought into the company a great trend to capitalize on in the Network Marketing Industry brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’ will prove able to attract enthusiastic CUSTOWNERS
  23. 23. TREND #3cater to yourcustomernow, was Richard Neilplanted?I don’t know - but if you read theFacebook comment thread, apparentlyBodyform sent Richard and hisgirlfriend to Paris!It’s a wonderful story, makes you laughand a fabulous way to cater to yourcustomer and get102,210 people engaged andtalking about your product!presumably all the talking was female . . .but I’m not so sure! Bodyform Responds:: TheTruth “click on the image” to view the YouTube videoe
  24. 24. TREND #4content will define youjournalists and bloggers will bedefined by content, not titlesin 2013 the lines between traditional media and newcontent formats will continue to blur as journalists andbloggers will be distinguished by the content they createand their influencer reach (connections), not their titleswww.forbes.com/sites/ciocentral/2012/12/20/follow-the-money-digital-marketing-trends-for-2013/
  25. 25. TREND #4 content creationinstant gratificationrecommendedin this world ofinformation overloadcontent must deliver anattention grabbing shortquick messagein the form ofshort videosand images
  26. 26. TREND #5 content curation content curation is “the act of collecting, sorting, assembling & presenting digital nuggets” for your audience your audience shares content. . .a lot SHARED SHARED 50X 55 X SHARED SHARED 3X 2X SHARED 60X SHARED 15X SHAREDSHARED 30X SHARED 75 X 20X SHARED 40X SHARED 100 X
  27. 27. TREND #5 content curation 46% of users post original photos & videos 41% of users curatecontent curation is: (share) photos & videos they find elsewhere onlineyour digital nuggets of video, images, quotes,articles, information, ebooks, audio . . . justabout anythingBUT your collection must be thoughtful, andworthy of presentation that invites youraudience to laugh, to consider, to act on, todiscover, to learn?content curation gives the impressionthat you’re in the know and a valued resourcein your area.Are you making the curator connection? http://pewinternet.org/Reports/2012/Online-Pictures.aspx
  28. 28. TREND #5 content curatorfrom star trek toFacebook superstar75 year old George Takei famous for hisportrayal of Hikaru Sulu on the original 60stelevision show Star Trek was social media’sposter child for content curation in 2012his Facebook presence began March 23, 2011 -as of Dec 31, 2012Takei has 3,228,355 likeswith an engagement of 2,472,621 talkingIts not uncommon for Takeis posts to receive up to50,000 likes and 30,000 shares. There are very fewcelebrities who regularly see engagement numbers ashigh as Takeis. read mashable articlecheck-it-out Takei’s Facebookhow you can connect with your audience! may the force be with you too ok ok . . . wrong frontier, right sentiment
  29. 29. TREND #5 content controversyfrom zero to viral billionsone story touched the hearta lesson in viral explosion KONY 2012launched in April and in less than a weekbecame the most viral video . . . ever this is a 30 minute video, “click” on the image to viewwith 87 million online viewsone story touched the funny bone Korean pop star phenomenon Psy and his Gangnam Style took YouTube by storm with his 1,094,698,051 views . . .it’s all about the goofy!remember every customer is anemotional customerwhat story are you delivering? this is a 4:13 minute YouTube Video “click” on the image to view www.businessinsider.com/who-is-psy-2012-9
  30. 30. TREND #5 content memea meme isa virally-transmitted cultural symbol orsocial idea (it rhymes with team) and itbehaves like a flu or cold virus, travellingfrom person to person quickly transmittingan idea rather than ill healthpopular 2012 memeswere grumpy cats, Gangnam Style,Carly Ray “Call me Babe”. Kony 2012;Gotyes "Somebody That I Used To Know";Ridiculously Photogenic Guy; Ehrmagerd;Overly Attached Girlfriend; What People ThinkI Do; and Sh*t People Say. mashable summed it all up in one image
  31. 31. SHARED 60XTREND #6currency: social shares =$ SHARED 2Xsocial shares impact SEO SHARED 3Xsocial signals: likes, comments,tweets and shares from SHARED SHARED 50XFacebook, Twitter, and Google+ 30X SHARED 40Xnow correlate very strongly withgood rankings in Google’s index SHARED 15Xfrom a study by www.searchmetrics.commake sharing dead simple: SHARED 75 X SHAREDpeople love to share big images - 20Xthey draw 8 times as many clicks as SHARED 100 Xsimple shared links reports mashable.com
  32. 32. TREND #7 connections“great marketingcampaigns aredefined by theirrelevance of but, you stillthe sales people have towho follow talk to yourDoug Richard, CEO & Founder, School for StartUps customerremember: it’s network marketing not network selling sales is the activity of closing marketing is opening
  33. 33. TREND #7 connections“sales is ultimately arelatively hostile eventyou’re taking people whoare not necessarilyintending to purchaseand you’retransforming them intopeople who willwww.schoolforstartups.co.uk Doug Richard, CEO & Founder, School for StartUps BBC Dragon’s Den
  34. 34. TREND #7 connections“salesmen have a reputationfor lying, cheating and thievingbecausemarketing peoplehave notput themin a positionto do otherwiseDoug Richard, Sales versus Marketing
  35. 35. TREND #7 connections“ marketing is the central occupation of any business because it makes the product great and the sales people honestconnect with your customerby telling a great story about real people in realsituations with real issues being solved Doug Richard, CEO & Founder, School for StartUps
  36. 36. TREND #7connectionsgo where thecustomer is: environment connect in their shared interest photography, knitting, skiing, hiking, motor bikes, cycling, scrap 66% booking, collecting . . . of online adults use social media to connect 14% of users connect around a shared hobby with family & friends on Facebook - that’s according to PewInterent 140 million people!
  37. 37. TREND #7 connectionsgo where the 63% of femalecustomer is 73% of male respondents don’t go an hourconnect in their environment without checking their phone Harris Interactive, June 2012mobile momentsmashable has seen mobile traffic increase 180%year-over-year and according to PewInternet morethan a quarter of the US population, 27% now getnews on mobile devices mobile web bigger than desktop35 minutes a day. . . internet by 2015is how long people are spending on their mobile device according to Morgan Stanley’s analysts97% of people . . .respond to a mobile campaign heyo.com
  38. 38. TREND #7 connections & “ communications be fearless the single biggest problem in communication is the illusion that it has taken place George Bernard Shawgood communicators are fearless active listeners, read non-verbal language, can identifypersonality profiles and effectively get their message across can you?
  39. 39. imagine if we can perfect our high stakes conversations with our family and bring thosecommunication skills to our business world our path to effective customer communication is paved!
  40. 40. do it all and. . . you’ll own the keys to the kingdom
  41. 41. TREND #8carpe diembecome a now-ist learn to adapt quickly so you’ll miss diddly-squat on the horizon
  42. 42. TREND #8 carpe diemOK NOWwhat massiveaction willyou take?to make a differencein 100 families lives?
  43. 43. TREND #8 carpe diemeducation is something people do to youlearning is something you do for yourself if you want help touching those100 families ask us how
  44. 44. TREND #1customer TREND #2it’s not about you, your business TREND #7or your comp planit’s all about the customer context communication connecting the storytelling be a fearless communicator environment to the active listener, personality personality profile profiler who understands curation non-verbal language TREND #3 cater TREND #6 to your customer they want financial and currency social shares = $ emotional return some social shares impact SEO TREND #8 even becoming make sharing dead simple custowners images draw more clicks carpe diem than links become a now-ist learn to adapt quickly and be a forever studentTREND #4 TREND #5content curationwill define you collecting, sorting, assembling,make it attention grabbing & presenting digital nuggets TREND #7and instantly gratifying gives the impression you’re a valued resource connections it’s network marketing not network selling go where your customers are & become a great story teller
  45. 45. www.theyesyoucanplan.com call Darcie or Tim toll free 1.877.753.5374want more info to “tell it forward”? give the “link” a minute to connect
  46. 46. pictures tell a thousand stories here’s where we got ours the images outside the grey boxes -”click” on the link for the original source www.sxc.hu copyright stock photos www.123rf.com
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