Social media 101

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Is social media just a fad, or a pervasive and powerful tool that will forever change the way companies connect and engage with their key audiences? This presentation was delivered to a women's business executives club in Houston.

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Social media 101

  1. 1. Social Media<br />Just a fad?<br />Petri Darby, APR<br />director of brand marketing & digital strategy<br />Make-A-Wish Foundation® of America<br />pdarby@wish.org / @darbyDARNIT<br />
  2. 2. What is social media?<br />Web sites<br />Blogs<br />Social networking<br />Social bookmarking<br />Video sharing<br />Photo sharing<br />Reviews<br />Forums<br />Discussion Groups<br />
  3. 3. Google CEO Eric Schmidt<br />“Every two days now we create as much information as we did from the dawn of civilization up until  2003”<br />“The real issue is user-generated content.”<br />“I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon.”<br />
  4. 4. Why is social media important<br />Socially engaged co’s = 18% avg revenue growth<br />Least engaged co’s = 6% decline<br />
  5. 5. Women and moms rule social media<br />LinkedIn
Male: 50%
Female: 50%<br />YouTube
Male: 50%
Female: 50%<br />Digg
Male: 64%
Female: 34%
<br />Facebook
Male: 43%
Female: 57%Delicious
Male: 48%
Female: 52%Flickr
Male: 45%
Female: 55%MySpace
Male: 36%
Female: 64%<br />Ning
Male: 41%
Female: 59%Twitter
Male: 43%
Female: 57%
Ustream.tv
Male: 34%
Female: 66%Yelp
Male: 43%
Female: 57%<br />Married women 35-50 fastest growing segment of social media users. <br />Women 55+ fastest growing segment of Facebook users.<br />
  6. 6. Facebook<br />500 million active users<br />50% log in every day<br />200 million mobile users<br />
  7. 7. Facebook<br />Ages 13+<br /> <br />Connect<br />Status updates<br />Post pics and video<br />Play games<br />Create groups and pages<br />Chat<br /> <br /> <br /> <br /> <br />
  8. 8. Facebook<br />Dunbar Number = 150 Avg number of Facebookfriends =  <br />130<br />
  9. 9. Twitter<br />Started with the question: <br />“What are you doing?<br />Many just ask:<br />Why do I care what you had for lunch?<br />
  10. 10. Twitter<br />140 characters <br />7 billion tweets<br />104,860,000,000 words<br />Equivalent to 133,000 copies of the King James Bible<br />Printed, tweets would cover 350 million sheets of paper<br />Equivalent to 37 times the number of pages in bills introduced in Congress since 1955 <br />
  11. 11. Twitter tools<br />HootSuite<br />TweetDeck<br />Twellow<br />
  12. 12. Tools Change<br /> 10 years ago…dominated search<br /> 3 years ago…<br /> dominated social<br />
  13. 13. Social Strategy<br />who before what<br />
  14. 14. Social Strategy<br />
  15. 15. Privacy<br /><ul><li>Profile
  16. 16. Posts
  17. 17. Photos/videos
  18. 18. Apps</li></ul>There is good reason to be cautious<br />Privacy settings help, but not 100%<br />
  19. 19. Getting started<br />Setting Up Social Media Accounts<br />
  20. 20. Spend time learning <br />Excellent blogs and Twitter superstars:ConvinceAndConvert.com - @jaybaerChrisBrogan.com - @chrisbroganBrianSolis.com - @briansolisSocialMediaExplorer.com - @jasonfallsGaryVaynerchuk.com - @garyveeScoblelizer.com- @scobleizerSethGodin.Typepad.com<br />
  21. 21. THANK YOU!<br />QUESTIONS?Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of Americapdarby@wish.org / @darbyDARNIT<br />

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