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The Nuts & Bolts of Communication Planning
 

The Nuts & Bolts of Communication Planning

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How often do people confused Strategy & Tactics? Goals vs Objectives? KPI vs ROI?

How often do people confused Strategy & Tactics? Goals vs Objectives? KPI vs ROI?

This nifty presentation used football metaphors & hungarian goulash to explain what's what.

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    The Nuts & Bolts of Communication Planning The Nuts & Bolts of Communication Planning Presentation Transcript

    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Brad  B  McCormick   @darbtx   INQUIRIES@10LouderStrategies.com  
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING The Basics.
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING The Basics Matter.
    • Knowing The Basics is Essential to Measurement.
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
    • GOALOBJECTIVESTRATEGY TACTIC
    • X  
    • GOALOBJECTIVESTRATEGY TACTIC
    • GOALOBJECTIVESTRATEGY TACTIC
    • GOALOBJECTIVESTRATEGY TACTIC
    • ABSTRACT GOALOBJECTIVESTRATEGY TACTIC ACTIONABLE
    • GOALOBJECTIVESTRATEGY TACTIC
    • ABSTRACT GOALOBJECTIVESTRATEGY TACTIC ACTIONABLE
    • LONG TERM GOALOBJECTIVESTRATEGY TACTIC SHORT TERM
    • FEW METRICS GOALOBJECTIVESTRATEGY TACTIC MANY METRICS
    • Key Performance Indicator Return on Investment
    • GOAL OBJECTIVE KPI STRATEGY TACTICKPI KPI KPI
    • GOAL OBJECTIVE STRATEGYROI TACTIC
    • GOAL OBJECTIVEROI STRATEGY TACTIC
    • GOAL OBJECTIVEROI KPI STRATEGY TACTIC KPI KPI KPI
    • GOALOBJECTIVESTRATEGY TACTIC
    • GOAL vs.OBJECTIVE
    • GOAL vs.OBJECTIVE
    • GOAL vs.OBJECTIVE
    • Choose S.M.A.R.T. Objectives Specific   Measurable   AcDonable   RealisDc   Timed  
    • GOAL:Victory
    • OBJECTIVE: Points
    • GOAL: VictoryOFFENSE DEFENSE
    • OFFENSEObjective: Score Points
    • DEFENSEObjective: Prevent Points
    • GOAL: VictoryOBJECTIVE: OBJECTIVE:Score Points Prevent Points
    • GOALOBJECTIVESTRATEGY TACTIC
    • STRATEGY vs. TACTICS
    • Interdependent Relationship: Strategy   TacDcs  
    • What is Strategy?  A  Plan  of  Ac+on  that  Makes  the   Whole  Greater  than  the  Parts.       1.   ArDculates  the   challenge     2.   Set  of  guiding   principles     3.   Set  of  coherent   acDons  
    • Makes the Complex Sound Simple
    • Makes the Simple Sound Complex
    • Interdependent Relationship: Strategy   TacDcs  
    • Interdependent Relationship: GOAL Strategy   TacDcs  OBJECTIVESTRATEGY TACTIC
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING Goals vs. Objectives Strategy vs. Tactics KPI vs. ROI
    • NUTS & BOLTS: THE BASICSAN INVENTORY OF COMMUNICATION PLANNING
    • Thank You! Brad  B  McCormick   @darbtx  INQUIRIES@10LouderStrategies.com