Bryan S Ryan branding was developed and implemented by award winning graphic and web design consultancy Dara Creative.

1. Case studies
Designing the future
The importance of your visual by staff, customers and suppliers. Bryan S Ryan
now has a unique and recognisable brand that
branding can’t be overstated
greatly differentiates it from the competition. It
enough. IMJ looks at a number represents the combined values and attributes
of well known brands and the of both Bryan S Ryan and the Office Evolutions
issues they faced when it came Group. The website has provided them with the
vehicle to promote their full range of services and
to their visual identity.
solutions as well as positioning Bryan S Ryan as
the market leader in the managed print solutions
Bryan S Ryan sector.
Bryan S Ryan is a market leader in the provision of “To encapsulate our current, modern, business
managed print solutions. In August 2008, Bryan S model and to celebrate the merger between
Ryan officially merged with the Office Evolutions On completion of the branding phase, it was on to Bryan S Ryan and Office Evolutions, we took the
Group. Both organisations are market leaders the implementation with the rollout of the branded very brave step of rebranding Bryan S Ryan. We
within their specific product range. Bryan S Ryan marketing materials and the website. Using a bold considered a number of branding consultancies
are the national distributor for Kyocera in Ireland design style a full stationery suite, product catalogue before deciding on the one that we felt best met
and their second largest business partner in the UK covers, sales folders, bid support materials and in- out needs. They gave us confidence and were
whilst Office Evolutions Group have been Canon’s house documentation were developed. Next up supportive, professional and flexible. It understood
leading business partner in Ireland since 1999 with was livery for the brand new fleet of vehicles. In our requirements, our message, our competition
particular emphasis on Canon’s software products tandem with the branded materials, the new and our industry and translated it into a brand that
and services. website was planned, designed and developed. An we are proud of. This imagery is now in use on our
Bryan S Ryan wanted to create a new brand extensive photo-shoot was organised to capture website, our large fleet of vehicles, our catalogues
identity that would help them stand out from their the expert teams of people and their close working and our business stationery,” says Jim Hand,
competitors and reflect the key attributes of the partnerships with their clients. After that, it was on Director of Bryan S Ryan.
company, promote and cross-sell the full range to the copy writing of all the content to reflect the “We are very satisfied with the result and the
of office services and solutions to both new and professional yet friendly and approachable nature experience of dealing with a design consultancy
existing customers. This new identity was to apply of Bryan S Ryan. team with a proven track record in branding
across all sales and marketing materials and a The website itself is clean, fresh and vibrant. and web development. Our profile has increased
brand new website to be launched in 2011. With an intuitive menu system, users can easily dramatically, on the road, on the web and with
The project started with an in-depth review navigate the site, accessing information and detailed our own customer base and we are directly
of competitors in the areas of office, print and documentation on the range of services and benefitting from this,” he adds.
IT solutions as well as the office supplies sector. solutions on offer. To launch the site, an HTML email Bryan S Ryan branding was developed and
Having completed the research and analysis using Campaign Monitor was created; this email implemented by award winning graphic and web
stage of the process, a number of opportunities marketing system is built directly into the content design consultancy Dara Creative. Other branding
were identified which Bryan S Ryan could use management system. and website projects completed by the team at
in its favour to help differentiate it from the Dara Creative include: Dublin Chamber, Sammon
competition, as well as promote their unique The Result Group, SELK, European Commission, Consulting
service offering. The new branding and website was officially Ireland and Insure My Van. >>
After agreeing the USPs, the next step was to launched in January and has been very well received JIMMY WALSH (WWW.DARACREATIVE.IE)
develop a tag line to help communicate the new
brand positioning. It was agreed that ‘The People
Behind Your Business’ was very memorable and Glenilen Farm
focused on the people in Bryan S Ryan and their
Glenilen Farm is a family-run Farm to be expressed on and
expertise in office solutions and services. In support
dairy farm based in West off pack. At a practical level,
of this, the descriptor ‘Solutions. Supplies. Support’
Cork, producing a range the brand needed to reproduce
was developed which clearly states what Bryan S
of delicious products using well across a wide variety of
Ryan has to offer its clients. A clean, fresh identity
highest quality ingredients. As pack formats, substrates and
that represents the multi-faceted qualities of the the company grew, it needed printing techniques.
company as well as the integration of the many a new brand and packaging The new logo, “Sally and
services provided. The orange and grey colour to reflect its steadfast belief in Sue”, drew provenance from
pallet created an energetic, professional and the goodness of wholesome, ‘Anniken and the Cows’, a
durable feel. natural food. painting by Canadian artist,
The challenge was to refresh Robert Duncan, which hangs
the brand in a manner that in the farmhouse of Glenilen
attracted new consumers Farm. Pack designs and tone
to Glenilen Farm products of voice were developed to
the new brand launched in
without disengaging the pre- reinforce the genuine, natural
2009, and has recently signed a
existing consumer base. Also products created on Glenilen
significant deal with Tesco UK.
required was a tone of voice Farm.
to allow the genuine, simple Glenilen Farm has grown DAVID O’CONNOR
and honest nature of Glenilen from strength to strength since (WWW.THEBRANDUNION.IE)
www.adworld.ie IMJ JUNE 2011 | 29