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  • 1. Twitter, Inc.MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E RW I T H T W I T T E R@DaraNasrThursday, May 23, 13
  • 2. @TwitterAdsUKThursday, May 23, 13
  • 3. @TwitterAdsUK“ I loved couriers. You had this transfer of physicalinformation happening throughout the city and theworld... that [you] can view in real time on a map.That’s what’s going on in the city.”- Jack Dorsey@TwitterAdsUKThursday, May 23, 13
  • 4. @TwitterAdsUKthe pulse of the planet@TwitterAdsUKThursday, May 23, 13
  • 5. @TwitterAdsUKBarack Obama@BarackObamaFour more years.pic.twitter.com/bAJE6Vom@TwitterAdsUKThursday, May 23, 13
  • 6. @TwitterAdsUKDavid Whitehouse@d_whitehouseLance Armstrong should be applauded forbeing able to ride a bike so well on drugs. Itried it once. Hit a dog and fell into a canal.10,496RETWEETS2,229FAVORITES4:17 PM - 18 Jan 13@TwitterAdsUKThursday, May 23, 13
  • 7. powered by conversations@TwitterAdsUKThursday, May 23, 13
  • 8. 1 billion Tweets every 2.5 dayssource: Twitter Internal 2012@TwitterAdsUKThursday, May 23, 13
  • 9. @TwitterAdsUKwhere news breaks@TwitterAdsUKThursday, May 23, 13
  • 10. @TwitterAdsUKLondon helicopter crash16 Jan 2013London helicopter crash16 Jan 2013@TwitterAdsUKThursday, May 23, 13
  • 11. @TwitterAdsUK8:03 AMAaron James Rodgers@bottle_bohemiaJust witness an horrific crash! Helicopter hita crane, spiralled into the ground!pic.twitter.com/oZ6wFWJT248RETWEETS16FAVORITES @TwitterAdsUKThursday, May 23, 13
  • 12. @TwitterAdsUKQuin@QuinMurrayHelicopter just hit a crane and crashed a fewmetres in front of me in vauxhall. Completelyshaken. pic.twitter.com/2YJvzsp32,379RETWEETS100FAVORITES8:05 AM@TwitterAdsUKThursday, May 23, 13
  • 13. @TwitterAdsUKBBC Radio 5 live@bbc5liveBREAKING: Reports a helicopter hascrashed at South Bank in London. Live:ow.ly/gQUoy8:13 AM129RETWEETS2FAVORITES@TwitterAdsUKThursday, May 23, 13
  • 14. @TwitterAdsUKFast news1m Tweets in 3 hours@TwitterAdsUKThursday, May 23, 13
  • 15. @TwitterAdsUKThursday, May 23, 13
  • 16. @TwitterAdsUKwhere new connections are made@TwitterAdsUKThursday, May 23, 13
  • 17. Drizzy @DrakeThe first million is the hardest.@DaraNasr | ConfidentialThursday, May 23, 13
  • 18. Drizzy @DrakeThe first million is the hardest.@DaraNasr | ConfidentialThursday, May 23, 13
  • 19. Drizzy @DrakeThe first million is the hardest.T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.@DaraNasr | ConfidentialThursday, May 23, 13
  • 20. Labour Press Team@labourpressSend out a search party - @LibDemPresshaven’t tweeted since July 13th.@DaraNasr | ConfidentialThursday, May 23, 13
  • 21. Lib Dem Press Office@LibDemPress@labourpress Sorry, we’ve been busyrunning the country. #CoaliciousLabour Press Team @labourpressSend out a search party - @LibDemPress haven’ttweeted since July 13th.@DaraNasr | ConfidentialThursday, May 23, 13
  • 22. @labourpress Sorry, we’ve been busy running thecountry. #CoaliciousLabour Press Team @labourpressSend out a search party - @LibDemPress haven’ttweeted since July 13th.Lib Dem Press @LibDemPressLabour Press Team@labourpress@LibDemPress yes, that’s going well. Keepup the good work.@DaraNasr | ConfidentialThursday, May 23, 13
  • 23. #WeNurses@TwitterAdsUKThursday, May 23, 13
  • 24. Twitter is the shortest distance between youand what interests you most@TwitterAdsUKThursday, May 23, 13
  • 25. 10m users in the UKsource: Twitter UK Internal 2012@TwitterAdsUKThursday, May 23, 13
  • 26. 200m users globally@TwitterAdsUKThursday, May 23, 13
  • 27. @TwitterAdsUK80% access Twitter UK on mobilesource: Twitter UK Internal 2012@TwitterAdsUKThursday, May 23, 13
  • 28. mobile.on the sofa, on the move, in themoment.@TwitterAdsUKThursday, May 23, 13
  • 29. @TwitterAdsUKTV is a key interest on Twittersource: SecondSync 2012, Crimson Hexagon 201295%of online public conversationsare on Twitter40%of all Twitter traffic aroundpeak time is about TVof UK Twitter users useTwitter while watching TV60%Thursday, May 23, 13
  • 30. @TwitterAdsUKThursday, May 23, 13
  • 31. Twitter is the shortest distance between youand what interests you most@TwitterAdsUKThursday, May 23, 13
  • 32. Twitter is the shortest distance betweenand what interests you most@@TwitterAdsUKThursday, May 23, 13
  • 33. Twitter is the shortest distance betweenand@#@TwitterAdsUKThursday, May 23, 13
  • 34. Thursday, May 23, 13
  • 35. Thursday, May 23, 13
  • 36. a platform to reflect and createlocally and globally@TwitterAdsUKThursday, May 23, 13
  • 37. in 140 characters“On the step I felt that the whole world iswatching. I said I wish they would see whatI see. It was amazing.” Felix BaumgartnerRed Bull Stratos@RedBullStratos3,989RETWEETS1,081FAVORITESThursday, May 23, 13
  • 38. Oreo Cookie@OreoPower out? No problem.pic.twitter.com/dnQ7pOgCThursday, May 23, 13
  • 39. @TwitterAdsUKWould you just look at this owl, isn’t itgreat? #SuperbOwl pic.twitter.com/NCF2HOAVEmergency Cute Stuff@EmergencyPuppy@TwitterAdsUKThursday, May 23, 13
  • 40. "Creativity in advertising is allabout the power of reduction.Write less, say more". - John Hegarty@TwitterAdsUKThursday, May 23, 13
  • 41. constraint inspires creativity@TwitterAdsUKThursday, May 23, 13
  • 42. a single Tweet can tell a story@TwitterAdsUKThursday, May 23, 13
  • 43. Paddy Power@paddypowerAndy & Judy Murray looked pretty relaxedin their Melbourne Hotel ahead of the biggame... #AusOpenpic.twitter.com/TPxCqbTn@TwitterAdsUKThursday, May 23, 13
  • 44. Paddy Power@paddypowerAndy & Judy Murray looked pretty relaxedin their Melbourne Hotel ahead of the biggame... #AusOpenpic.twitter.com/TPxCqbTn@TwitterAdsUKThursday, May 23, 13
  • 45. @TwitterAdsUKThursday, May 23, 13
  • 46. individual conversationsbuild brands@TwitterAdsUKThursday, May 23, 13
  • 47. 9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012450k50k150k250k350kloveangerhappinesssadnessnetwork outagesource: Wunderman Social Favouribility Engine, 2012@TwitterAdsUKThursday, May 23, 13
  • 48. @TwitterAdsUKTunde@Tunde24_7@O2 bastard big man ting I swear direct meto your owner what happened to my internetconnection fam mans having to use wifi anddat1,168RETWEETS372FAVORITES@TwitterAdsUKThursday, May 23, 13
  • 49. @TwitterAdsUKO2 in the UK@O2@Tunde24_7 Have you tried to reset therouter ting fam, so mans can use the wifi anddat?5,146RETWEETS1,991FAVORITESTunde @Tunde24_7@O2 bastard big man ting I swear direct me to your ownerwhat happened to my internet connection fam mans havingto use wifi and dat@TwitterAdsUKThursday, May 23, 13
  • 50. LauraEllen@Laura_ellenxxCan tell I like chocolate abit too muchwhen I’m following @KITKAT and @Oreohahahahahah@TwitterAdsUKThursday, May 23, 13
  • 51. LauraEllen @Laura_ellenxxCan tell I like chocolate abit too much when I’mfollowing @KITKAT and @Oreo hahahahahahKit Kat@KITKATThe fight for @Laura_ellenxx’s affections ison. @Oreo your move #haveabreaktwitpic.com/cb1g84@TwitterAdsUKThursday, May 23, 13
  • 52. Kit Kat @KITKATThe fight for @Laura_ellenxx’s affections is on. @Oreoyour more #haveabreak twitpic.com/cb1G84Oreo Cookie@OreoSorry, @KITKAT we couldn’t resist...#GiveOreoABreak pic.twitter.com/iMXjChet@TwitterAdsUKThursday, May 23, 13
  • 53. mass conversations powermovements@TwitterAdsUKThursday, May 23, 13
  • 54. Campaign: brand of the year@TwitterAdsUKThursday, May 23, 13
  • 55. @TwitterAdsUKThursday, May 23, 13
  • 56. @TwitterAdsUKThursday, May 23, 13
  • 57. @TwitterAdsUKDeeper integration, deeper engagementThree #DancePonyDance@TwitterAdsUKThursday, May 23, 13
  • 58. @TwitterAdsUKNothing but loveIt seems while I’ve been away a pony hasbeen moonwalking youtu.be/Ekro5T9Iaio#DancePonyDanceClare Balding@clarebalding@TwitterAdsUKThursday, May 23, 13
  • 59. @TwitterAdsUKNothing but loveHave you seen this amazing commercialfrom Three Mobile using “Everywhere”?Watch the video here: youtube.com/watch?v-Ek... #danceponydanceFleetwood Mac@fleetwoodmac@TwitterAdsUKThursday, May 23, 13
  • 60. @TwitterAdsUKCampaign coverage: 200k Tweets with OTS of 23mUNIQUE REACH (USERS)DATE062500001250000018750000250000001/3 2/3 3/3 4/3 5/3 6/3 7/3 8/3 9/3 10/3 11/3 12/3 13/3 14/3 15/3 16/3 17/325M12.5Msource: Datasift, Colourtext 2013Thursday, May 23, 13
  • 61. Thursday, May 23, 13
  • 62. Thursday, May 23, 13
  • 63. Twitter, Inc.MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E RW I T H T W I T T E R@DaraNasrThursday, May 23, 13