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eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
eCommerce Expo Twitter 2nd Oct 2013
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eCommerce Expo Twitter 2nd Oct 2013

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Twitter deck from Dara Nasr at the London eCommerce Expo

Twitter deck from Dara Nasr at the London eCommerce Expo

Published in: Technology, News & Politics
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  • 1. @DaraNasr Connecting With Your Customers Sunday, September 29, 13
  • 2. @TwitterAdsUK the pulse of the planet @TwitterAdsUK Sunday, September 29, 13
  • 3. @TwitterAdsUK Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom @TwitterAdsUK Sunday, September 29, 13
  • 4. @TwitterAdsUK David Whitehouse @d_whitehouse Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal. 10,496 RETWEETS 2,229 FAVORITES 4:17 PM - 18 Jan 13 @TwitterAdsUK Sunday, September 29, 13
  • 5. @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 6. 10m @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 7. Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch Aaron Paul @aaronpaul_8 @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 8. 600000 650000 700000 750000 800000 @AaronPaul_8’s followers on Twitter 1 JUN 2013 19 AUG 2013 @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 9. This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO Rihanna @rihanna @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 10. Hi @jamieoliver do you cook meth? Frankie Boyle @frankieboyle @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 11. @TwitterAdsUK | Confidential 11 15m UK users @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 12. @TwitterAdsUK | Confidential 12 80% on mobile @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 13. @TwitterAdsUK | Confidential 13 500m Tweets @TwitterAdsUK | Confidential every day Sunday, September 29, 13
  • 14. @TwitterAdsUK where new connections are made @TwitterAdsUK Sunday, September 29, 13
  • 15. Drizzy @Drake The first million is the hardest. @DaraNasr | Confidential Sunday, September 29, 13
  • 16. Drizzy @Drake The first million is the hardest. @DaraNasr | Confidential Sunday, September 29, 13
  • 17. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens @Drake The first billion is a helluva lot harder. @DaraNasr | Confidential Sunday, September 29, 13
  • 18. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @DaraNasr | Confidential Sunday, September 29, 13
  • 19. Lib Dem Press Office @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @DaraNasr | Confidential Sunday, September 29, 13
  • 20. @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press @LibDemPress Labour Press Team @labourpress @LibDemPress yes, that’s going well. Keep up the good work. @DaraNasr | Confidential Sunday, September 29, 13
  • 21. #WeNurses @TwitterAdsUK Sunday, September 29, 13
  • 22. @TwitterAdsUK | Confidential 20 Marketing in the moment Sunday, September 29, 13
  • 23. Live, Public, Conversational TWITTER IS Sunday, September 29, 13
  • 24. #hungry Stanley Milgram (1933 - 1984) Sunday, September 29, 13
  • 25. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 26. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 27. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 28. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 29. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 30. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 31. Number of People Looking Up Probability of passersby looking up ...who stop Sunday, September 29, 13
  • 32. @TwitterAdsUK | Confidential 24 The greatest opportunity for brand relevance Sunday, September 29, 13
  • 33. @TwitterAdsUK | Confidential 25 LIVE 3Sunday, September 29, 13
  • 34. @TwitterAdsUK | Confidential 26 LIVE CONNECTED 3Sunday, September 29, 13
  • 35. @TwitterAdsUK | Confidential 27 LIVE CONNECTED EVERYDAY 3Sunday, September 29, 13
  • 36. @TwitterAdsUK | Confidential 28 EVERYDAY Sunday, September 29, 13
  • 37. #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 38. #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 39. “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 40. :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 41. Conversations are predictable @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 42. “shopping” WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 43. “shopping” WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 44. “shopping” Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45 Selfridges.com @Selfridges @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 45. Shopping Tesco Every conversation is a potential marketing moment source: Twitter Internal Q3 2013 Sunday, September 29, 13
  • 46. @TwitterAdsUK | Confidential 35 More formats Sunday, September 29, 13
  • 47. @TwitterAdsUK | Confidential 36 140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 48. @TwitterAdsUK | Confidential PRODUCT CARD 37 LEAD GEN CARD MOBILE APP CARD VINE APP @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 49. @TwitterAdsUK | Confidential 38 More targeting Sunday, September 29, 13
  • 50. @TwitterAdsUK | Confidential 39 MOBILE GENDER GEOGRAPHY ADVOCACY PURCHASE AWARENESS/ CONSIDERATION overlay... INTEREST TARGETING SEARCH KEYWORD TARGETING LOOK-A-LIKES FOLLOWERS @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 51. @TwitterAdsUK | Confidential 40 More partners Sunday, September 29, 13
  • 52. API @TwitterAdsUK | Confidential Sunday, September 29, 13
  • 53. @TwitterAdsUK | Confidential 42 LIVE Sunday, September 29, 13
  • 54. @TwitterAds | Confidential 43 Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC adidasfootball @adidasfootball Key “now” moments can be planned for Sunday, September 29, 13
  • 55. Twitter, Inc. | Confidential 0M 1M 2M 3M 06:00 12:00 18:00 24:00 44 And engaged at scale 6MTWEETS Sunday, September 29, 13
  • 56. @TwitterAdsUK@TwitterAdsUK Sunday, September 29, 13
  • 57. @TwitterAdsUK@TwitterAdsUK Sunday, September 29, 13
  • 58. @TwitterAdsUK@TwitterAdsUK Sunday, September 29, 13
  • 59. @TwitterAdsUK@TwitterAdsUK Sunday, September 29, 13
  • 60. @TwitterAdsUK #SecretReporter Toni&Guy See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter Tony&Guy @Hair_Wardrobe SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI Tony&Guy @Hair_Wardrobe Sunday, September 29, 13
  • 61. @TwitterAdsUK Sunday, September 29, 13
  • 62. @TwitterAdsUK Sunday, September 29, 13
  • 63. @TwitterAds | Confidential 52 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Sunday, September 29, 13
  • 64. @TwitterAds | Confidential 52 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Sunday, September 29, 13
  • 65. @TwitterAdsUK | Confidential 53 CONNECTED Sunday, September 29, 13
  • 66. @TwitterAdsUK | Confidential 54 Twitter is the second screen Sunday, September 29, 13
  • 67. @TwitterAdsUK | Confidential 55 of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Sunday, September 29, 13
  • 68. @TwitterAdsUK | Confidential 56 40% of all Twitter traffic around peak time is about TV of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Sunday, September 29, 13
  • 69. @TwitterAdsUK | Confidential 57 >90% of online public conversations about TV happen on Twitter 40% of all Twitter traffic around peak time is about TV of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Sunday, September 29, 13
  • 70. Sunday, September 29, 13
  • 71. Sunday, September 29, 13
  • 72. Sunday, September 29, 13
  • 73. Sunday, September 29, 13
  • 74. Sunday, September 29, 13
  • 75. Sunday, September 29, 13
  • 76. 15.4M impressions 3.2M uniques (US only) Sunday, September 29, 13
  • 77. Live Reach 15.4M impressions 3.2M uniques (US only) Sunday, September 29, 13
  • 78. #hungryTwo screen engagement Sunday, September 29, 13
  • 79. #hungry Sunday, September 29, 13
  • 80. #hungry Sunday, September 29, 13
  • 81. @TwitterAdsUK | Confidential 66 stronger message association 95% TV ads are more effective with Twitter ad targeting source: Twitter TV ad targeting beta (US) 2013 Sunday, September 29, 13
  • 82. @TwitterAdsUK | Confidential 67 stronger message association 95% TV ads are more effective with Twitter ad targeting higher purchase intent 58% source: Twitter TV ad targeting beta (US) 2013 Sunday, September 29, 13
  • 83. Sunday, September 29, 13
  • 84. Sunday, September 29, 13
  • 85. @TwitterAds | Confidential 69 Samsung Mobile US @SamsugMobileUS Coming to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/ 1ai7eEx 8,067 RETWEETS 3,898 FOLLOWING Sunday, September 29, 13
  • 86. Sunday, September 29, 13
  • 87. If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules 77 characters Sunday, September 29, 13
  • 88. Sunday, September 29, 13
  • 89. Sunday, September 29, 13
  • 90. @TwitterAdsUK | Confidential 73 Marketing in the moment Sunday, September 29, 13
  • 91. @TwitterAdsUK | Confidential 74 LIVE 3Sunday, September 29, 13
  • 92. @TwitterAdsUK | Confidential 75 LIVE CONNECTED 3Sunday, September 29, 13
  • 93. @TwitterAdsUK | Confidential 76 LIVE CONNECTED EVERYDAY 3Sunday, September 29, 13
  • 94. @DaraNasr Connecting With Your Customers Sunday, September 29, 13

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