Designing for Serendipity: Discovery & Personalization in ARPresentation Transcript
AR As A Navigation & Discovery Tool Dynamic Personalization + Unplanned Serendipity
Discovery Mechanisms in DynamicPersonalization • Planned aspects - granular logistics of travel • Expert curation - museums, universities, municipalities, trails & pilgrimages • Social Filters
Discovery Mechanisms in UnplannedSerendipity • Place-based discovery • Unplanned access to highly curated content • Brand narratives • Creating space for surprise! (and making it welcome)
Design Challenge: Creating Space forSerendipity • What type of content is appropriate? • What’s the UX like, and how will it be distributed from a technical standpoint? • What will be expert curated vs. personalized? • How can you incorporate ties to the physical urban space, and possibly even nature? • What options does the user have when responding to information they weren’t expecting? Bookmark, share, photograph? Do they have to create a proﬁle?
From Biomimicry to Sociomimicry • Learn from the evolution of social infrastructure and try to create digital experiences that track to it intuitively • Kinesthetic accomplishment of social experiences • Make a place for discovery mechanisms that are not over- personalized. • Commonality of experience based on place
Why Serendipity Matters Only serendipity can change the world. When you open up the environment and allow connections to be made that you couldn’timagine before, that’s where great innovations come from that can make a positive difference in the world.