: mix your reality<br />Brian Mullins, Founder/CEO<br />ARDevCamp SD 2011<br />
I’ll be quick, so we can get to the important stuff<br /><ul><li>What?
Who?
Why now?
What next?</li></li></ul><li>What is Augmented Reality (AR)?<br />Augmented reality (AR) is a term for a live direct or an...
What is Augmented Reality (AR)?<br />Augmented reality is the pursuit of eliminating the latency between atoms and bits.<b...
Weak vs Strong?	<br /><ul><li>it’s more accurately Location based vs Vision based
It’s not an East Coast vs West Coast thing so lets try and not pick sides
Location based AR got people talking about AR
Both technologies have their place
Where can I buy a couch? vs What will the couch look like in my living room?
Vision based AR has the potential to really get people to use AR</li></li></ul><li><Commercial><br />
<ul><li>daqri makes creation and delivery of  exciting mobile Augmented Reality (AR) experiences practical for all compani...
We have 2000 content creators in our private beta
Over 20 of the Fortune 500 companies are in the private beta.</li></ul>What is daqri?<br />
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daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD

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  • The NetworkingWhat is this all aboutWho is daqriWhy is AR importantWhat is next for AR
  • Wikipedia
  • I like this because its simpler, and it eludes to so much more. The technical hurdles, the applications, the User Experiences.
  • I like this because its simpler, and it eludes to so much more. The technical hurdles, the applications, the User Experiences.
  • I promise I will keep it to 3 slides
  • Make the qr code is presoscannable
  • Blockbuster and the home movieWe are all here because of what was done in academia, and because they opened up what they did to inspire and facilitate the AR industry, lets keep that spirit in the industry
  • I promise I will keep it to 3 slides
  • daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD

    1. 1. : mix your reality<br />Brian Mullins, Founder/CEO<br />ARDevCamp SD 2011<br />
    2. 2. I’ll be quick, so we can get to the important stuff<br /><ul><li>What?
    3. 3. Who?
    4. 4. Why now?
    5. 5. What next?</li></li></ul><li>What is Augmented Reality (AR)?<br />Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.<br />
    6. 6. What is Augmented Reality (AR)?<br />Augmented reality is the pursuit of eliminating the latency between atoms and bits.<br />- rouli (Augmented Times)<br />
    7. 7. Weak vs Strong? <br /><ul><li>it’s more accurately Location based vs Vision based
    8. 8. It’s not an East Coast vs West Coast thing so lets try and not pick sides
    9. 9. Location based AR got people talking about AR
    10. 10. Both technologies have their place
    11. 11. Where can I buy a couch? vs What will the couch look like in my living room?
    12. 12. Vision based AR has the potential to really get people to use AR</li></li></ul><li><Commercial><br />
    13. 13. <ul><li>daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now.
    14. 14. We have 2000 content creators in our private beta
    15. 15. Over 20 of the Fortune 500 companies are in the private beta.</li></ul>What is daqri?<br />
    16. 16. Augmented Reality, daqri-style<br />Demo video<br />
    17. 17. daqri: Tools to create, technology to deliver<br />Cloud Service<br />Create it<br />Deliver it<br />Experience it<br /><ul><li>separate the technology from the creative
    18. 18. empower an order of magnitude more creators of content</li></ul>Serves content on-demand<br />built in campaign tools like analytics<br />Advanced, perspective based browser for 3D experience<br />
    19. 19. </Commercial><br />
    20. 20. <ul><li>The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015.
    21. 21. Worldwide Smartphone users are expected to pass 1 Billion by 2013. </li></ul>We are all positioned to catch the wave…<br />
    22. 22. We are all positioned to catch the wave…<br /><ul><li>If you remember one thing from my presentation, let it be this slide.
    23. 23. We aren’t competing against each other, we are the pioneers of a whole new medium.</li></li></ul><li>What we have learned at daqri<br /><ul><li>No one is your competitor, any AR success is a victory for all of us
    24. 24. Putting AR in your app name won’t make it sell
    25. 25. The best AR apps are great apps that have AR
    26. 26. You might not be able to teach your users how AR works, but you can make them an awesome UX
    27. 27. Don’t forget the sound, it’s a little more than half the emotional connection
    28. 28. Turn on your video out, open your API, share your successes and failures</li></li></ul><li><Questions><br />
    29. 29. Thanks.<br />@mrlaserbeam<br />@daqri<br />
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