daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD
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daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD

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  • The NetworkingWhat is this all aboutWho is daqriWhy is AR importantWhat is next for AR
  • Wikipedia
  • I like this because its simpler, and it eludes to so much more. The technical hurdles, the applications, the User Experiences.
  • I like this because its simpler, and it eludes to so much more. The technical hurdles, the applications, the User Experiences.
  • I promise I will keep it to 3 slides
  • Make the qr code is presoscannable
  • Blockbuster and the home movieWe are all here because of what was done in academia, and because they opened up what they did to inspire and facilitate the AR industry, lets keep that spirit in the industry
  • I promise I will keep it to 3 slides

Transcript

  • 1. : mix your reality
    Brian Mullins, Founder/CEO
    ARDevCamp SD 2011
  • 2. I’ll be quick, so we can get to the important stuff
  • What is Augmented Reality (AR)?
    Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
  • 6. What is Augmented Reality (AR)?
    Augmented reality is the pursuit of eliminating the latency between atoms and bits.
    - rouli (Augmented Times)
  • 7. Weak vs Strong?
    • it’s more accurately Location based vs Vision based
    • 8. It’s not an East Coast vs West Coast thing so lets try and not pick sides
    • 9. Location based AR got people talking about AR
    • 10. Both technologies have their place
    • 11. Where can I buy a couch? vs What will the couch look like in my living room?
    • 12. Vision based AR has the potential to really get people to use AR
  • <Commercial>
  • 13.
    • daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now.
    • 14. We have 2000 content creators in our private beta
    • 15. Over 20 of the Fortune 500 companies are in the private beta.
    What is daqri?
  • 16. Augmented Reality, daqri-style
    Demo video
  • 17. daqri: Tools to create, technology to deliver
    Cloud Service
    Create it
    Deliver it
    Experience it
    • separate the technology from the creative
    • 18. empower an order of magnitude more creators of content
    Serves content on-demand
    built in campaign tools like analytics
    Advanced, perspective based browser for 3D experience
  • 19. </Commercial>
  • 20.
    • The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015.
    • 21. Worldwide Smartphone users are expected to pass 1 Billion by 2013.
    We are all positioned to catch the wave…
  • 22. We are all positioned to catch the wave…
    • If you remember one thing from my presentation, let it be this slide.
    • 23. We aren’t competing against each other, we are the pioneers of a whole new medium.
  • What we have learned at daqri
    • No one is your competitor, any AR success is a victory for all of us
    • 24. Putting AR in your app name won’t make it sell
    • 25. The best AR apps are great apps that have AR
    • 26. You might not be able to teach your users how AR works, but you can make them an awesome UX
    • 27. Don’t forget the sound, it’s a little more than half the emotional connection
    • 28. Turn on your video out, open your API, share your successes and failures
  • <Questions>
  • 29. Thanks.
    @mrlaserbeam
    @daqri