daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD
: mix your reality Brian Mullins, Founder/CEO ARDevCamp SD 2011
I’ll be quick, so we can get to the important stuﬀ • What? • Who? • Why now? • What next?
What is Augmented Reality (AR)? Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-‐world environment whose elements are augmented by computer-‐generated sensory input, such as sound or graphics.
What is Augmented Reality (AR)? Augmented reality is the pursuit of eliminating the latency between atoms and bits. -‐ rouli (Augmented Times)
Weak vs Strong? • it’s more accurately Location based vs Vision based • It’s not an East Coast vs West Coast thing so lets try and not pick sides • Location based AR got people talking about AR • Both technologies have their place • Where can I buy a couch? vs What will the couch look like in my living room? • Vision based AR has the potential to really get people to use AR
What is daqri? • daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now. • We have 2000 content creators in our private beta • Over 20 of the Fortune 500 companies are in the private beta.
daqri: Tools to create, technology to deliver Cloud Service Create it Deliver it Experience it • separate the • Serves content • Advanced, perspective technology from the on-‐demand based browser for 3D creative experience • built in campaign tools • empower an order of like analytics magnitude more creators of content
We are all positioned to catch the wave… • The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015. • Worldwide Smartphone users are expected to pass 1 Billion by 2013.
We are all positioned to catch the wave… !• If you remember one thing from my presenta3on, let it be this slide. • We aren’t compe3ng against each other, we are the pioneers of a whole new medium.
What we have learned at daqri • No one is your competitor, any AR success is a victory for all of us • Putting AR in your app name won’t make it sell • The best AR apps are great apps that have AR • You might not be able to teach your users how AR works, but you can make them an awesome UX • Don’t forget the sound, it’s a little more than half the emotional connection • Turn on your video out, open your API, share your successes and failures