daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD

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  • Thanks for stopping by! Hope you enjoy the augmented reality awesomeness that is this talk.
    For the demo video, please see: http://www.youtube.com/daqriAR#p/a/u/2/huiBL2VFcqw
    For all daqri videos, check out http://www.youtube.com/daqriAR.
    Don't be shy, we're on Twitter at @daqri if you want to come say hi :)
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daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD

  1. 1.                      :  mix  your  reality   Brian  Mullins,  Founder/CEO     ARDevCamp  SD  2011      
  2. 2. I’ll  be  quick,  so  we  can  get  to  the  important  stuff   •  What?   •  Who?   •  Why  now?   •  What  next?    
  3. 3. What  is  Augmented  Reality  (AR)?  Augmented  reality  (AR)  is  a  term  for  a  live  direct  or  an  indirect  view  of  a  physical,  real-­‐world  environment  whose  elements  are  augmented  by  computer-­‐generated  sensory  input,  such  as  sound  or  graphics.  
  4. 4. What  is  Augmented  Reality  (AR)?  Augmented  reality  is  the  pursuit  of  eliminating  the  latency  between  atoms  and  bits.          -­‐  rouli  (Augmented  Times)  
  5. 5. Weak  vs  Strong?    •  it’s  more  accurately  Location  based  vs  Vision  based  •  It’s  not  an  East  Coast  vs  West  Coast  thing  so  lets  try  and  not  pick  sides  •  Location  based  AR  got  people  talking  about  AR  •  Both  technologies  have  their  place  •  Where  can  I  buy  a  couch?  vs  What  will  the  couch  look  like  in  my  living  room?  •  Vision  based  AR  has  the  potential  to  really  get  people  to  use  AR    
  6. 6. <Commercial>  
  7. 7. What  is  daqri?  •  daqri  makes  creation  and  delivery  of    exciting  mobile  Augmented   Reality  (AR)  experiences  practical  for  all  companies  and   individuals,  now.    •  We  have  2000  content  creators  in  our  private  beta  •  Over  20  of  the  Fortune  500  companies  are  in  the  private  beta.  
  8. 8. Augmented  Reality,  daqri-­‐style   Demo  video  
  9. 9. daqri:  Tools  to  create,  technology  to  deliver   Cloud  Service  Create  it   Deliver  it   Experience  it  •  separate  the   •  Serves  content     •  Advanced,  perspective   technology  from  the   on-­‐demand   based  browser  for    3D   creative   experience   •  built  in  campaign  tools  •  empower  an  order  of   like  analytics   magnitude  more   creators  of  content  
  10. 10. </Commercial>  
  11. 11. We  are  all  positioned  to  catch  the  wave…  •  The  mobile  Augmented  Reality  market  is  expected  to  grow   to  over  $1.5  B  by  2015.  •  Worldwide  Smartphone  users  are  expected  to  pass  1  Billion   by  2013.    
  12. 12. We  are  all  positioned  to  catch  the  wave…   !•  If  you  remember  one  thing  from  my  presenta3on,  let  it  be  this  slide.  •  We  aren’t  compe3ng  against  each  other,  we  are  the  pioneers  of  a  whole   new  medium.  
  13. 13. What  we  have  learned  at  daqri  •  No  one  is  your  competitor,  any  AR  success  is  a  victory  for  all  of  us  •  Putting  AR  in  your  app  name  won’t  make  it  sell  •  The  best  AR  apps  are  great  apps  that  have  AR  •  You  might  not  be  able  to  teach  your  users  how  AR  works,  but  you  can  make   them  an  awesome  UX  •  Don’t  forget  the  sound,  it’s  a  little  more  than  half  the  emotional  connection  •  Turn  on  your  video  out,  open  your  API,  share  your  successes  and  failures  
  14. 14. <Questions>  
  15. 15. Thanks.  @mrlaserbeam   @daqri    

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