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Magazines

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This presentation is for use when covering magazines in an introductory mass media course. Includes early magazines, types of magazines, impact of magazine images, muckrakers, demassification.

This presentation is for use when covering magazines in an introductory mass media course. Includes early magazines, types of magazines, impact of magazine images, muckrakers, demassification.

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  • 1. Magazines: The 1st of the Specialized Media *History *Industry *Controversies
  • 2.  The First Magazines  Appeared in Germany in 1663,  The first two magazines in America, ▪ Six months later both magazines had failed  By 1776, a hundred magazines had started and failed.
  • 3.  Ladies’ Magazine - special interest magazine ▪ ▪ Began publishing in 1828, under Sarah Josepha Hale ▪ Expanded/Focused on Women’s Interests, issues & rights
  • 4.  The first magazine to achieve a mass audience was ▪ The Saturday Evening Post.
  • 5.  1900’s - Magazines crusaded for ▪ social reform through investigative & watchdog journalism ▪ Magazines were effective in providing in-depth investigations.  McClure’s Magazine ▪ Attacked the monopolistic practices of Standard Oil ▪ Exposed municipal corruption in several cities.
  • 6.  Muckraking – Investigative Journalism – ▪ Articles led to child labor laws ▪ Workers compensation ▪ First congressional investigations.  Pure Food and Drug Act in 1906 ▪ Passed because of the influence of muckraking reporting.
  • 7.  Consumer Magazines  Primary genre of magazines available today ▪ News Magazines ▪ Women’s Magazines ▪ Men’s Magazines ▪ Hobby Magazines
  • 8.  Mass Circulation Magazines  Cultural magazines ▪ The New Yorker, ▪ Pulps such as True Confessions.  Reader’s Digest, ▪ Featured brief versions of articles
  • 9.  The first news magazine was Time, ▪ Originated the terms “photojournalism,” and “photo essay.”  Golden age of photojournalism began in 1930s ▪ Lasted until general-interest magazines declined in the 1960’s (What led to this decline?)
  • 10.  Adapting to New Media  Magazines adapted to competition from new media.  Playboy  Magazines publish content on the Internet ▪ Cheaper - no paper, ink, or presses, ▪ No over runs, under runs or postal rates. ▪ Interactivity with readers is appealing to advertisers.
  • 11.  Comic books ▪ Little advertising, smaller revenue ▪ Have been an important part of American culture. ▪ Any comic book readers in here? Which ones?  Zines ▪ Small, inexpensive publications - specific, usually obscure, topic.  Most Zines exist only on the Web. ▪ blogs are an online version of what Zines use to be.
  • 12.  The Reader ▪ About 90% of US adults read 12 issues a month on average, ▪ More education/income means more magazines people read.  Pass-along circulation, ▪ More people than the original buyer/subscriber read them
  • 13.  Magazines help define standards of beauty/looks ▪ What are some of these standards are?  As magazines continue to promote these standards ▪ Women & Men can become unhappy with their bodies  Ideas about looks, appearance, beauty, etc. ▪ Are shaped by images portrayed in magazines
  • 14.  Airbrushing  The powers of digital technology have ignited a debate about the portrayal of women