Magazines: The 1st
of the Specialized Media
*History *Industry *Controversies
 The First Magazines
 Appeared in Germany in 1663,
 The first two magazines in America,
▪ Six months later both magazin...
 Ladies’ Magazine - special interest magazine
▪
▪ Began publishing in 1828, under Sarah Josepha Hale
▪ Expanded/Focused o...
 The first magazine to achieve a mass audience was
▪ The Saturday Evening Post.
 1900’s - Magazines crusaded for
▪ social reform through investigative & watchdog journalism
▪ Magazines were effective i...
 Muckraking – Investigative Journalism –
▪ Articles led to child labor laws
▪ Workers compensation
▪ First congressional ...
 Consumer Magazines
 Primary genre of magazines available today
▪ News Magazines
▪ Women’s Magazines
▪ Men’s Magazines
▪...
 Mass Circulation Magazines
 Cultural magazines
▪ The New Yorker,
▪ Pulps such as True Confessions.
 Reader’s Digest,
▪...
 The first news magazine was Time,
▪ Originated the terms “photojournalism,” and “photo essay.”
 Golden age of photojour...
 Adapting to New Media
 Magazines adapted to competition from new media.
 Playboy
 Magazines publish content on the In...
 Comic books
▪ Little advertising, smaller revenue
▪ Have been an important part of American culture.
▪ Any comic book re...
 The Reader
▪ About 90% of US adults read 12 issues a month on average,
▪ More education/income means more magazines peop...
 Magazines help define standards of beauty/looks
▪ What are some of these standards are?
 As magazines continue to promo...
 Airbrushing
 The powers of digital technology have
ignited a debate about the portrayal of
women
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Magazines

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This presentation is for use when covering magazines in an introductory mass media course. Includes early magazines, types of magazines, impact of magazine images, muckrakers, demassification.

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Magazines

  1. 1. Magazines: The 1st of the Specialized Media *History *Industry *Controversies
  2. 2.  The First Magazines  Appeared in Germany in 1663,  The first two magazines in America, ▪ Six months later both magazines had failed  By 1776, a hundred magazines had started and failed.
  3. 3.  Ladies’ Magazine - special interest magazine ▪ ▪ Began publishing in 1828, under Sarah Josepha Hale ▪ Expanded/Focused on Women’s Interests, issues & rights
  4. 4.  The first magazine to achieve a mass audience was ▪ The Saturday Evening Post.
  5. 5.  1900’s - Magazines crusaded for ▪ social reform through investigative & watchdog journalism ▪ Magazines were effective in providing in-depth investigations.  McClure’s Magazine ▪ Attacked the monopolistic practices of Standard Oil ▪ Exposed municipal corruption in several cities.
  6. 6.  Muckraking – Investigative Journalism – ▪ Articles led to child labor laws ▪ Workers compensation ▪ First congressional investigations.  Pure Food and Drug Act in 1906 ▪ Passed because of the influence of muckraking reporting.
  7. 7.  Consumer Magazines  Primary genre of magazines available today ▪ News Magazines ▪ Women’s Magazines ▪ Men’s Magazines ▪ Hobby Magazines
  8. 8.  Mass Circulation Magazines  Cultural magazines ▪ The New Yorker, ▪ Pulps such as True Confessions.  Reader’s Digest, ▪ Featured brief versions of articles
  9. 9.  The first news magazine was Time, ▪ Originated the terms “photojournalism,” and “photo essay.”  Golden age of photojournalism began in 1930s ▪ Lasted until general-interest magazines declined in the 1960’s (What led to this decline?)
  10. 10.  Adapting to New Media  Magazines adapted to competition from new media.  Playboy  Magazines publish content on the Internet ▪ Cheaper - no paper, ink, or presses, ▪ No over runs, under runs or postal rates. ▪ Interactivity with readers is appealing to advertisers.
  11. 11.  Comic books ▪ Little advertising, smaller revenue ▪ Have been an important part of American culture. ▪ Any comic book readers in here? Which ones?  Zines ▪ Small, inexpensive publications - specific, usually obscure, topic.  Most Zines exist only on the Web. ▪ blogs are an online version of what Zines use to be.
  12. 12.  The Reader ▪ About 90% of US adults read 12 issues a month on average, ▪ More education/income means more magazines people read.  Pass-along circulation, ▪ More people than the original buyer/subscriber read them
  13. 13.  Magazines help define standards of beauty/looks ▪ What are some of these standards are?  As magazines continue to promote these standards ▪ Women & Men can become unhappy with their bodies  Ideas about looks, appearance, beauty, etc. ▪ Are shaped by images portrayed in magazines
  14. 14.  Airbrushing  The powers of digital technology have ignited a debate about the portrayal of women
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