Social Tech Pop 12.2.10

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Social Tech Pop 12.2.10

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Former CMO and Principal of Augme Technologies, and now Founder of Growth Matters Media appeared in over 200 public releases and live speaking engagements highlighting good examples of early......

Former CMO and Principal of Augme Technologies, and now Founder of Growth Matters Media appeared in over 200 public releases and live speaking engagements highlighting good examples of early adaption to mobile marketing.

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  • 1. Page 1 of 2News from December 6, 2010 December 2, 2010Augme Technologies, Inc., provider of the only end-to-end mobile marketing platform, announcedthat it has commenced a mobile marketing campaign as part of a broad effort to re-launchDelverde Pasta, a premium Italian pasta, in the U.S. market. The first stage of the mobilecampaign will engage consumers at popular D’Agostino stores throughout New York providingconvenient access to recipes that assist customers with their entertaining needs.One of the world’s best pastas, Delverde is experiencing a resurgence and mounting a broadmarketing effort in the Northeastern United States. While the majority of initiatives will beintroduced in 2011, Delverde will benefit from an initial mobile marketing program in the fourthquarter of 2010, which is being executed by their U.S. agency Harvey and Daughters.―Augme’s AD LIFE mobile platform provides Delverde an opportunity to effectively communicateand interact with its customers when they are most attuned to the product,‖ observed David 386 Park Avenue South, 10th Floor New York, NY 10016 Telephone: (212) 685-4300 Fax: (212) 685-9024 www.DKCnews.com
  • 2. Page 2 of 2 Apple, Chief Marketing Officer of Augme Technologies, Inc. ―We are excited to launch this relationship by creating a mobile strategy that adds value to the customer experience while impacting Delverde’s ROI.‖ Beginning this week, QR codes (two- dimensional codes readable by smartphones) and SMS keywords will be accessible on in-store shelf talkers in 18 D’Agostino stores in New York. Consumers can text one of the keywords – ―SHARE‖ or ―SAVOR‖ — to 30333 or scan one of the 2D Barcodes to access the user-friendly mobile destination. Once connected, consumers will be immersed in Delverde recipes and wine pairings that cater to their specific entertaining needs, including casual, formal, romantic, healthy, truly Italian or outdoor dining. ―Mobile is very important to our customers, which makes it a priority for us,‖ said Cristobal Prat-Gay, Delverde Managing Director in the USA. ―We are excited to work with Augme Technologies to execute amobile strategy that enhances the shopping experience in an exciting manner and shouldpositively impact product sales, while building customer loyalty to the Delverde brand.‖ 386 Park Avenue South, 10th Floor New York, NY 10016 Telephone: (212) 685-4300 Fax: (212) 685-9024 www.DKCnews.com