“real”MobileRealTimeBiddingKNOW THE DIFFERENCES?GMMedia created ProjectRTB to partner with media agencies toeducate, plan ...
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ProjectRTB - By GMMedia

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GMMedia created ProjectRTB to partner with media agencies to educate, plan and purchase mobile RTB by starting with the client goals (KPIs) and working backwards. We listened to the agencies and one specific fact continues to emerge; vetting and understanding how to use advanced mobile RTB is necessary but can easily put a strain on internal resources. Take advantage of our expertise and solutions to make RTB EASY in the following categories:

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Transcript of "ProjectRTB - By GMMedia"

  1. 1. “real”MobileRealTimeBiddingKNOW THE DIFFERENCES?GMMedia created ProjectRTB to partner with media agencies toeducate, plan and purchase mobile RTB by starting with the client goals(KPIs) and working backwards. We listened to the agencies and one specific factcontinues to emerge; vetting and understanding how to use advanced mobile RTBis necessary but can easily put a strain on internal resources. Take advantage ofour expertise and solutions to make RTB EASY in the following categories:‣ Multicultural‣ Retail‣ Automotive Tier I,II,III‣ Franchise Groups‣ Entertainment | Studios‣ Restaurant and QSR‣ Healthcare‣ CPG and FMCGHERE ARE JUST A FEW...Active Impressions Only - RTB onlybids on active impressions vs purchasingbundled impressions based on publisherhistoryData and Measurement - RTB utilizes1st party data and 3rd party data to enrichevery ad request to measure chance ofconversion before purchasingCTR +200% over industry average -“Real” RTB utilizes predictive modeling,which gets smarter as campaigns progressmaking common engagement metrics likeClick Thru Rates (CTR), Cost Per Click(CPC), Cost Per Acquisition (CPA), andothers perform substantially higherSimply Put: Placing mobile display ads in front of activemobile users most likely to interact with your brand...MediaGMStay relevant. Be accessible.iRTB?!"#$%%!&$"#WHAT DO YOU THINK?...Now that mobile devices account for more then half of all webtraffic and growing, a major industry white paper suggestsMobile Display should represent 9%+ of TOTAL ad budget.Are you utilizing enough Mobile Display in your media mix toreach and engage the modern consumer?rtbprojectL e a r n , p l a n a n d e x e c u t e m o b i l e r e a l t i m e b i d d i n g .Email RFPs | Avail@GrowthMattersMedia.comContact | Info@GrowthMattersMedia.comWeb | GrowthMattersMedia.comPhone | 972.774.4404CLICKTO READ THE COMPLETEWHITE PAPER

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