DISTRIBUTION NETWORK OF AMUL HARI OM DUBEY A-37
THE COMPANY <ul><li>Amul means  priceless  in Sanskrit </li></ul><ul><li>Since 1946 </li></ul><ul><li>Market leaders for  ...
THE PRODUCTS <ul><li>Bread spreads </li></ul><ul><li>Cheese ranges </li></ul><ul><li>UHT milk </li></ul><ul><li>Milk powde...
SCM and Market Logistics <ul><li>Implementation of an ERP program as low as Rs. 3 crores in collaboration with TCS ltd . <...
Out of the entire milk procured, approximately 40 per cent is sold as liquid milk and 60 per cent is converted to value ad...
 
NETWORK <ul><li>Available in over 5 lakh outlets in a network of  around 4000 distributors </li></ul><ul><li>47 depots wit...
THE CHANNEL NETWORK <ul><li>Distribution channel- downstream flow </li></ul><ul><li>Procurement channel- upstream flow </l...
 
DOWNSTREAM FLOW <ul><li>First leg </li></ul><ul><ul><ul><li>Manufacturing units to company depots using 9 and 18 MT trucks...
 
UPSTREAM FLOW <ul><li>Milk is taken to VCS by farmers by bicycles </li></ul><ul><li>Transportation of milk from the co-ope...
Selection Criteria of the Channel Members <ul><li>Authentication by way of identity </li></ul><ul><li>Proof of solvency-de...
Thank You!!
Upcoming SlideShare
Loading in...5
×

Amul

5,174

Published on

Distribution channel of amul !

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,174
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
498
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Amul

  1. 1. DISTRIBUTION NETWORK OF AMUL HARI OM DUBEY A-37
  2. 2. THE COMPANY <ul><li>Amul means priceless in Sanskrit </li></ul><ul><li>Since 1946 </li></ul><ul><li>Market leaders for Amul butter </li></ul><ul><li>Turnover of 25 billion </li></ul><ul><li>Amul is a symbol for </li></ul><ul><ul><ul><li>High quality at reasonable prices </li></ul></ul></ul><ul><ul><ul><li>Genesis of a vast co-operative network </li></ul></ul></ul><ul><ul><ul><li>Triumph of indigenous technology </li></ul></ul></ul><ul><ul><ul><li>Farmer’s organization </li></ul></ul></ul>
  3. 3. THE PRODUCTS <ul><li>Bread spreads </li></ul><ul><li>Cheese ranges </li></ul><ul><li>UHT milk </li></ul><ul><li>Milk powders </li></ul><ul><li>Fresh milk </li></ul><ul><li>Ice creams </li></ul><ul><li>Chocolates </li></ul><ul><li>Mithaiee range </li></ul>
  4. 4. SCM and Market Logistics <ul><li>Implementation of an ERP program as low as Rs. 3 crores in collaboration with TCS ltd . </li></ul><ul><li>Synchronized working and best possible utilization of the available resources </li></ul><ul><li>Maintains details regarding the inventory management. </li></ul>
  5. 5. Out of the entire milk procured, approximately 40 per cent is sold as liquid milk and 60 per cent is converted to value added products. GCMMF = Gujarat Co-operative Milk Marketing Federation;  MUs = Member Unions; VCs = Village Co-operatives. Supply Chain at Amul
  6. 7. NETWORK <ul><li>Available in over 5 lakh outlets in a network of around 4000 distributors </li></ul><ul><li>47 depots with dry and cold warehouses to buffer inventory of all its products </li></ul><ul><li>Advance demand draft basis from wholesale dealers </li></ul>
  7. 8. THE CHANNEL NETWORK <ul><li>Distribution channel- downstream flow </li></ul><ul><li>Procurement channel- upstream flow </li></ul>
  8. 10. DOWNSTREAM FLOW <ul><li>First leg </li></ul><ul><ul><ul><li>Manufacturing units to company depots using 9 and 18 MT trucks </li></ul></ul></ul><ul><ul><ul><li>Frozen food-below 18C </li></ul></ul></ul><ul><ul><ul><li>Dairy wet-0-4C </li></ul></ul></ul><ul><li>Second leg </li></ul><ul><ul><ul><li>Depots to WDs </li></ul></ul></ul><ul><ul><ul><li>Transport through insulated 3 and 5 MT TATA 407’s </li></ul></ul></ul><ul><li>Third leg </li></ul><ul><ul><ul><li>WDs to retailers </li></ul></ul></ul><ul><ul><ul><li>Transport through rickshaws according to the beat plan </li></ul></ul></ul>
  9. 12. UPSTREAM FLOW <ul><li>Milk is taken to VCS by farmers by bicycles </li></ul><ul><li>Transportation of milk from the co-operatives to the manufacturing units through trucks equipped with tankers equipped to carry milk </li></ul>
  10. 13. Selection Criteria of the Channel Members <ul><li>Authentication by way of identity </li></ul><ul><li>Proof of solvency-details of the bankers </li></ul><ul><li>Safety of inventory by getting the company stock insured </li></ul><ul><li>Proper storage space in forms of refrigerators </li></ul><ul><li>The company requires the dealers to furnish any Advertising & Sales initiative undertaken by them on behalf of the company </li></ul>
  11. 14. Thank You!!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×