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Amul

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Distribution channel of amul !

Distribution channel of amul !

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  • 1. DISTRIBUTION NETWORK OF AMUL HARI OM DUBEY A-37
  • 2. THE COMPANY
    • Amul means priceless in Sanskrit
    • Since 1946
    • Market leaders for Amul butter
    • Turnover of 25 billion
    • Amul is a symbol for
        • High quality at reasonable prices
        • Genesis of a vast co-operative network
        • Triumph of indigenous technology
        • Farmer’s organization
  • 3. THE PRODUCTS
    • Bread spreads
    • Cheese ranges
    • UHT milk
    • Milk powders
    • Fresh milk
    • Ice creams
    • Chocolates
    • Mithaiee range
  • 4. SCM and Market Logistics
    • Implementation of an ERP program as low as Rs. 3 crores in collaboration with TCS ltd .
    • Synchronized working and best possible utilization of the available resources
    • Maintains details regarding the inventory management.
  • 5. Out of the entire milk procured, approximately 40 per cent is sold as liquid milk and 60 per cent is converted to value added products. GCMMF = Gujarat Co-operative Milk Marketing Federation;  MUs = Member Unions; VCs = Village Co-operatives. Supply Chain at Amul
  • 6.  
  • 7. NETWORK
    • Available in over 5 lakh outlets in a network of around 4000 distributors
    • 47 depots with dry and cold warehouses to buffer inventory of all its products
    • Advance demand draft basis from wholesale dealers
  • 8. THE CHANNEL NETWORK
    • Distribution channel- downstream flow
    • Procurement channel- upstream flow
  • 9.  
  • 10. DOWNSTREAM FLOW
    • First leg
        • Manufacturing units to company depots using 9 and 18 MT trucks
        • Frozen food-below 18C
        • Dairy wet-0-4C
    • Second leg
        • Depots to WDs
        • Transport through insulated 3 and 5 MT TATA 407’s
    • Third leg
        • WDs to retailers
        • Transport through rickshaws according to the beat plan
  • 11.  
  • 12. UPSTREAM FLOW
    • Milk is taken to VCS by farmers by bicycles
    • Transportation of milk from the co-operatives to the manufacturing units through trucks equipped with tankers equipped to carry milk
  • 13. Selection Criteria of the Channel Members
    • Authentication by way of identity
    • Proof of solvency-details of the bankers
    • Safety of inventory by getting the company stock insured
    • Proper storage space in forms of refrigerators
    • The company requires the dealers to furnish any Advertising & Sales initiative undertaken by them on behalf of the company
  • 14. Thank You!!