SXSW 2010 Future15 : Rise of Mobile, APIs and Web Runtimes


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SXSW 2010 Future15 : Rise of Mobile, APIs and Web Runtimes

  1. 1. It’s the Web (but not as we know it) The Rise of Mobile, Web Run-Times and APIs Daniel Appelquist (@torgo)
  2. 2. The (mobile) Web Today • 28.6% of (U.S.) mobile subscribers using the mobile browser (Comscore) • Developers defecting from App Store to HTML5 (ZDNet) • Apple: 40%, Nokia: 16%, Samsung: 10%, Motorola: 7.6%, HTC: 5%... (AdMob) • “Mobile Touch Web” Growing:(Taptu)
  3. 3. but...
  4. 4. • You can’t access device information (location, contacts, camera, etc...) • You can’t build rich interactivity • User needs to be connected in order to get to the Web • User interface is clunky (launch browser, go to bookmarks, etc...) • No (easy) way to monetize webapps
  5. 5. Interactivity & Graphics • Canvas • SVG
  6. 6. W3C Widgets • Package up a web application using a well-known format (“P&C”) • Download and install (“install event”) • Specify required permissions (“WARP”) • Run in a “web runtime” environment • Automatic Updates (“Widgets Update”) • Cool open source implementation (Apache Wookie - • Real deployment environment: Vodafone 360; Nokia widgets; Opera
  7. 7. Widgets and HTML5 • Widgets can use HTML5 • Widgets is a different take on off-line from HTML5 Appcache • “HTML5 Apps”* WebApps written in HTML5 packaged up as Widgets • Use Phonegap to package these as iPhone apps (for legacy purposes) *Peter-Paul Koch (
  8. 8. APIs
  9. 9. APIs (are sexy)
  10. 10. Web Location: the W3C Geo API • Based on original input from Google, working group also included Mozilla, Opera, Microsoft and Vodafone • Work is complete, already embedded in shipping browsers: iPhone, Firefox 3.5+ • 21 Commerical services identified using it • Examples: Google Maps, Local Search, Flickr, Travelocity,, etc... • Many other sites using Gears Geo API
  11. 11. Why is Location Sexy? • Because you can find Burger King • Refine search • Add location to any Web App • Apps like Gowalla are already on the Web (
  12. 12. W3C Device APIs • Contact Book • Device Interface • Calendar • System Info & Events • Filesystem • Gallery • Capture Audio / Video • Tasks • Messaging • App Launcher
  13. 13. Privacy Who gets to use all this data and for what purposes?
  14. 14. • Appropriateness: Is the collection of information appropriate to the app? • User Control: How much control does the user have over how their info is used? • Notice: Is the user getting enough notice that information is being collected? • Consent: Is the user in control of decisions to disclose information? • Secondary Use: Is user consent required for secondary use? (e.g. ad targetting) • Distribution: Is information being re-transmitted to other parties? • Retention: How long is data retained? • Transparency and Feedback
  15. 15. Location Privacy Design Principles
  16. 16. Mobile Web Application Best Practices • Good advice on how to build great mobile WebApps now from W3C • We need “implementation reports” and feedback •
  17. 17. OneSocialWeb • Open source, distributed platform for social networking • Based on XMPP and ActivityStreams + extensions • Enables social interactions, with access control, between social systems with no a priori knowledge of each other • Debuted at FOSDEM conference last month • • If you’re passionate about the social web, come join our community
  18. 18. The Web is Evolving
  19. 19. Thanks! Daniel Appelquist (@torgo)