Over The Air Keynote - Dan Appelquist

Slide 1: Daniel Appelquist Vodafone & Mobile Monday London

Slide 2: Welcome

Slide 3: What can Mobile learn from the Web?

Slide 4: Web 2.0 Memes Harnessing Collective Intelligence Trusting Users as Co-Developers Blogging and the Wisdom of Crowds Web as a Platform Constant Beta / Continuous Improvement Rich User Experiences Ad-funded services

Slide 5: Web 2.0 Technologies rich Internet application techniques, REST and/or XML- and/or JSON- often Ajax-based based APIs semantically valid XHTML and syndication, aggregation and HTML markup notification of data in RSS or Atom feeds microformats extending pages with additional semantics mashups, merging content from different sources, client- and server- folksonomies (in the form of tags or side tagclouds, for example) weblog-publishing tools CSS/Javascript for the separation of content, presentation and behaviour wiki or forum software, etc., to support user-generated content

Slide 6: Mobile 2.0 SMS -> IM, mobile blogging WAP push -> RSS readers MMS -> Media sharing Wallpaper -> Idle screen applications Operator Portals -> Content Search and Discovery Location-based services -> Proximity and location-aware Premium SMS billing -> Mobile services stored value Accounts Content consumption -> Content Java Games -> Connected creation (e.g. mobile blogging) Applications Per KB data tariffs -> Flat data Presence & Push-To-Talk -> VOIP tariffs applications Operator chooses -> User WAP sites -> Web sites that chooses adapt for mobile browsers

Slide 7: Within 5 years, the majority of Web usage will be mobile.

Slide 8: Mobile Web

Slide 9: Mobile Ajax

Slide 10: Mobile SVG

Slide 11: APIs OpenSocial Yahoo! Zonetag and FireEagle Zong BT 21st Century Network Betavine

Slide 12: Mobile Connected Apps Twitter Jaiku

Slide 13: Mobile Web Apps Facebook Linkedin Hahlo & others built on Twitter API

Slide 14: iPhone “illicit” Apps Jailbreaking Installer.app barn doors -> open; horse -> bolted

Slide 15: The Year of Doing It