Transmedia 101 (pseweb 2012)

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PSEWeb 2012 Presentation on Transmedia (Halifax, NS, Canada)

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Transmedia 101 (pseweb 2012)

  1. 1. D. Simone | July 16, 2012
  2. 2. D. Simone | July 16, 2012
  3. 3. D. Simone | July 16, 2012
  4. 4. D. Simone | July 16, 2012
  5. 5.  The average teenager has over 25 apps installed on their mobile device, with an additional 33 percent of respondents stating they have downloaded over 40 apps.  In 2012, 76 percent of teenagers surveyed said they were spending more time on digital devices in comparison to the previous year.  56 percent stated they spent 'much more time' on their devices and interacted more with friends on devices than in person. * Data taken from 10,500 FunChat survey respondents between November 2011, and February 2012
  6. 6. D. Simone | July 16, 2012
  7. 7. D. Simone | July 16, 2012    
  8. 8. D. Simone | July 16, 2012    
  9. 9. D. Simone | July 16, 2012
  10. 10. D. Simone | July 16, 2012
  11. 11. D. Simone | July 16, 2012
  12. 12. D. Simone | July 16, 2012
  13. 13. D. Simone | July 16, 2012 http://1001tales.posterous.com/transmedia-engagement-participatory-culture-t
  14. 14. D. Simone | July 16, 2012
  15. 15. D. Simone | July 16, 2012 ’
  16. 16. D. Simone | July 16, 2012 - Ad Week Magazine
  17. 17. D. Simone | July 16, 2012 We love him. We want to HUG him. Unilever Knorr Canada Campaign:         “Salty isn’t just delivering a message; he’s providing meaning. …watching his videos or talking with Salty on Twitter or FB or ChatRoulette … doesn't feel like watching an ad. It feels like FUN.” -Marta Kagan (mzkagan.posterous.com)
  18. 18. D. Simone | July 16, 2012 ’ , …
  19. 19. D. Simone | July 16, 2012
  20. 20. D. Simone | July 16, 2012
  21. 21. D. Simone | July 16, 2012 “Every Great [Thought] Leader is a Great Storyteller.…” -Dr. Howard Gardner, Harvard University Psychologist
  22. 22. D. Simone | July 16, 2012
  23. 23. D. Simone | July 16, 2012      “Whenever they solved a puzzle, the students came to the game office where they were handed a new envelope showing the Reality logo on the front… The envelope contained a Reality card pack. It consisted of a set of 10 playable cards and instructions on what to do with them…”
  24. 24. D. Simone | July 16, 2012       “Projects included writing a story, designing a game, recording a movie and other interdisciplinary tasks.…” Jeff Watson | http://remotedevice.net/
  25. 25. D. Simone | July 16, 2012
  26. 26. D. Simone | July 16, 2012 -TheRedHotMarketingBlender.com
  27. 27. D. Simone | July 16, 2012 Keep momentum after campaigns with apps and games and social networks!
  28. 28. D. Simone | July 16, 2012 -Peter Drucker Augmented Reality Creates Nifty Brand->to->World Extensions
  29. 29. D. Simone | July 16, 2012
  30. 30. D. Simone | July 16, 2012 Questions? @daphnesimone
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