Seminar Marketing: It's All About Relationships
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Seminar Marketing: It's All About Relationships

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Relationships are crucial in seminar marketing. It's who we know that gives our workshops a boost in attendees, add value for our audience and income for us.

Relationships are crucial in seminar marketing. It's who we know that gives our workshops a boost in attendees, add value for our audience and income for us.

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Seminar Marketing: It's All About Relationships Seminar Marketing: It's All About Relationships Presentation Transcript

  • Seminar Marketing:Who do you know?By Daphne Bousquet, CMP
  • Have you ever heard the expression
  • “It is not what you know, but who you know?”
  • When you are anexpert on your topic,
  • you always think it is most important what you know
  • Especially when you hostworkshops and seminars
  • After all,you teach this stuff, right?
  • And it IS important
  • However, when you hostworkshops and seminars,
  • relationships are important
  • It is WHO we knowthat can give our workshops a boost in attendees,
  • in value for our attendees and in income for us
  • So ask yourself,“Who do I know who could…
  • Partner with me on my event?”
  • Do you know business owners who have the same target market
  • and offer a complementary service?
  • You could do a workshop together,
  • leverage each other’sdatabases and clients
  • and split the profits
  • Many times you willstumble upon a match made in heaven
  • One caveat: be sure to have anagreement that spells out the
  • responsibilities ofeach partner and
  • the percentage of the profits each partner receives
  • It is better to have your ducks in a rowbefore you enter into ajoint venture like that,
  • just in case one partnerdoesn’t pull her weight
  • “Who do I know who can… Speak at my seminar?”
  • It is hard to carry a multi day event all by yourself
  • No matter how energetic you are,even you need a break
  • Not only does addinganother presenter give you a much needed rest from talking,
  • good speakers, with great content,add value to your event
  • Your attendees will lovehearing a different voice
  • and learning fromanother perspective
  • Be sure to choose someone whose topic of expertise ties in with yours, without competing with it
  • And the best part?
  • You will get to share in the revenue ofyour guest speaker’s sales
  • “Who do I know who can… Promote my workshop?”
  • Who in your networkhas a large databaseof your ideal clients?
  • Ask if they will promoteyour event as an affiliate
  • That means they willshare your workshopwith their subscribers,friends and followers,
  • in return for a commission on every sale they make
  • Be sure to make itsuper easy for them to share you
  • You can pre-write emails,Twitter and Facebook updates, and newsletter blurbs with a referral link included
  • “Who do I know who can… Sponsor my seminar?”
  • Who would love to promote theirproducts and services to your audience?
  • You worked hard to get yourattendees in the room,
  • and yes,other companies willwant to tap into that
  • What otherproducts and services are your attendees interested in?
  • You can create an opportunity for companies to market to your audience through a display table,
  • a direct response adin your workbook or even throughpersonal interaction
  • and networking asone of your VIP guests
  • The possibilities are only limitedby your imagination
  • It is important who you know,especially when it comes to events
  • The relationships you have with your network andwith your audience are vital
  • They allow you to createWIN/WIN/WIN situations
  • for your partners,your audience and you
  • For more strategies to fill your workshops and seminarswithout driving yourself crazy,
  • Pick up a copy of myFREE seminar marketing eBook at EventStrategySolutions.com