A2 MEDIA STUDIES ADVANCED PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049ST FRANCIS XAVIER COLLEGE
My name is: Michael Makinde Candidate No:1413
My main portfolio project is: A Film Trailer with 2 ancillary projects: Film Magazine Cover Film Poster
The genre(s) of my main project is:• Urban Horror• The title is ‘Retribution’• The target audience are Teenagers 18 -19 fromthe urban background
So I have researched as follows:• Model 1 • Model 2
What I learned from this was…..• I learnt about the speed of • On this one I learnt more about trailers especially of this genre the mise en scene of films from (horror)as it would need to have the genre of horror and what an effect on the audience. I also iconic elements can represent learnt about the narrative story’s the genre, especially things that or plots that these films have and go on at night time. What I also how it is used to persuade the gained from this was the sounds target audience in a film trailer. used in this and how selective The trailer also follows a sounds are often used to narrative structure. This film reinforce the feelings onto the taught me about the villains audience such as crashes and which are used in this genre and bangs. Also common conventions how they have an effect on the of horror movies which I found rest of the characters in the film out through research such as as well as the audience doors opening supernaturally or people appearing from nowhere etc.
For my main project….• the target audience are teenagers 18-19:• I believe that teenagers are a main audience for horror films as they are the most likeliest generation to be attracted to the fright and excitement of horror films and as they are the most social they can watch it with many others because people don’t really watch horror films by themselves. I also chose this because this is the age where people would go to the cinema with their girlfriend or partner and use the film as a way of getting closer to their partner. Also I used the sub genre of urban horror as a way of appealing to my audience even more.
What I learned from audience feedback about planning my main task From audience feedback about planning my main task I learnt a lot. One thing I learnt was that in a trailer people want to see something that makes them jump out a chair or something that will leave a memory in their head. So basically they said that even if I follow all the common conventions of a horror movie with some elements of urban in it, it wouldn’t mean a thing if I didn’t make it as effective unto the audience by changing their mood or making them feel a certain way. Also audience feedback said that my sound shouldn’t be secondary when making the final product but I should treat them all as if they were on the same level because sound could have a bigger effect or even same effect on the audience rather than just imagery.
Here are 4 original photographs for the newspaper or storyboard……
I modified each photograph; here is the original next to the final version:• Raw 1 • Final 1• I changed the photograph by adding a more tint affect to it and a more darker mood so I was able to have a more effect on my audience due to the genre of it
And the second one:• Raw 2 • Final 2• Like the previous picture I tinted it again so I would be able to have more of an effect on the target audience through my genre
And the third one:• Raw 3 • Final 3• Like the previous images I tinted this picture again so I would be able to have a more effective horror film trailer
And the last one: • Raw 4 • Final 4• I again tinted the image to darken the mood of the scenery in order to have an effect on my audience
What I learned from audience feedback about my main taskFor my main task I learnt from audience feedback about things such as thespeed of my trailer which I was already aware of but for some reason I did notincorporate it into my trailer. I also learnt that the narrative storyline was not clearto everybody as some people would get it but it probably takes more thancommon sense to get it or you would probably have to watch it more than onceor twice to get the storyline which is not good for a film trailer as the audienceshould want to watch it from the get –go but if they don’t get it they wont beattracted. Another thing I learnt from audience feedback is that even though I’vegot a variety of shots and shot sizes it is sometimes better to keep the cats to aminimum as the audience can easily get very confused as they are seeing somany people within a minute.
Professional Model 1 for Ancillary 1 From this model I have learnt about how the mise en scene of a magazine cover is important as it suggests the scenery of the film even though it might not feature in the film. For example the mise en scene of this magazine cover just represents the storyline and will suggest that film may not be set in the dark but has a darkened mood to it or a cold mood which is represented by the snow. I have also learnt that if the main image contains something then we can easily identify what type of person or character they are
Professional Model 2 for Ancillary 1 In this model I have learnt about the main images or should I say characters. The main images have an effect on the actual magazine as they can tell the audience a little bit about what will go on in the film. For example in the model on the left you can tell there is conflict between some of the characters without even having to watch the trailer or anything so I learnt that even from a still image you can tell a lot about a film.
This is my ancillary task 1 This appeals to my target audience through the use of the images used as the characters in the images can be identified with the audience and therefore appeal to them more. What can also appeal to my target audience is the fact that there is something free inside and this is used as an incentive for my audience to read the magazine. A lot of young people or teenagers nowadays like doing things or getting things that are free as a lot of things nowadays you have to pay for.
This is how key concepts link main task and ancillary task 1• Narrative: The revenge narrative is visible throughout my products as the facial expressions of characters who appear in my products show the anger within them like they are after someone.• Genre: Being able to identify my genre in all 3 products is easy as all contain props or images which are heavily related to the genre such as a knife, a mask, a killing etc.
What I learned from audience feedback about ancillary task 1From audience feedback from my magazine I learnt that images and text have ahuge impact on the target audience. Also that a full or packed magazine coveris better than none.
Professional Model 1 for Ancillary 2 Here in this model I learnt about the mise en scene of the film poster and how there doesn’t need to be a huge amount of pictures to attract the audience depending on the audience. It seems as though this poster used the genre to attract the audience as seeing the main image on the poster is enough to enforce the horror genre. Also the mise en scene suggests that the location is going to appear in the film and is going to be a central point which is why the main figure is stood in the middle.
Professional Model 2 for Ancillary 2 • I have learnt that institutions or films would try to represent their target audience as much as possible on a film poster through the use of costume, props, facial expressions. They also try to represent the genre by colours used and the mise en scene of the poster also.
This is my ancillary project 2This film poster appeals to my target audience through the use of the images asthey would be able to identify with them. Also the mise en scene of the posterwhere you can see a block behind suggests the urban part of my sub genre.
This is how key concepts link main task, ancillary tasks 1 and 2• Narrative: The revenge narrative is visible throughout my products as the facial expressions of characters who appear in my products show the anger within them like they are after someone.• Genre: Being able to identify my genre in all 3 products is easy as all contain props or images which are heavily related to the genre such as a knife, a mask, a killing etc.
What I learned from audience feedback about ancillary task 2From the audience feedback of this part of the ancillary product I learnt thatcolours contributes a lot more to a product as it gives the audience a sense ofwhat it represents. For example a red background with the appropriate imageswill give the audience a sense of danger.
Changes made in the re-draft of main task Change I made when redrafting my main task were things such as the title sequence. Audience feedback caused me to change the title sequences as they were not as effective as they could have been. I did this by making my title sequence more animated and representing my genre more through it. I also sped up the shots by shortening the clips even though it was still not as fast enough as professional trailers.
Changes made in the re-draft of ancillary task 1In the magazine I changed the background colour of the magazine as Iwanted to represent my genre more. I changed it from orange to blue toblack which I thought was a good colour as it can connote darkness orevilness.I also changed my main image as my first brief audience feedback saidthat the original image which I had originally didn’t represent my genre asmuch as it could have. It also wasn’t as effective as it wouldn’t draw mytarget audience’s attention to the front cover whereas the second imagehad more effect.The name of the magazine was alsosomething that I had changed but this wasdue to the fact that someone else hadalready named the magazine the same asmine therefore due to copyright issues Ichanged it
Changes made in the re-draft of ancillary task 2I changed the colour of the background of my poster from pink to blue. Ioriginally chose the colour pink as a way of following the stereotype ofwomen being weak and allowing pink to be a connotation of this.However I used blue to be able to represent the horror of my film. Assomeone being blue in the face is associated with death so I wanted torelate this.I also changed most of the images as the images I originally used didn’twork as much in targeting my audience. So I decided to use moreimages which could add more horror and more enigma to the promotionof the film.I changed the institution which stated the positive quote about my film sothat it could relate more to my target audience.
How my 3 products work together to appeal to target audience• Target audience: My three products work together to appeal to my target audience as they all use representations of my target audience in order to appeal to them more. As it was an urban horror I tried to make my audience respond in away that interests them but also shocks them at the same time. I targeted the audience of 18-19 from the urban background as their reception to media text’s would be similar.• Generic characteristics: All my three products show weapons which is often used in the urban films and horror films, a knife is an important pro that is used and links all 3 of my products together. Also there are images of females being victimised which follows the conventions of women being weak.• Representational issues (gender, age, etc): My three products all represent the audience of 18-19 teenagers in a way that allows them to identify themselves within the text.
Links back to evaluation and blog• Insert hyperlinks