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Ant casestudy Ant casestudy Document Transcript

  • ANT Case StudyLegal Terms and ConditionsIf you did not receive or purchase this report from the representatives of Addictive Text then you are thevictim of copyright theft and you may not use this report or any materials associated with the report.Copyright InformationNo part of this book may be reproduced, stored in a retrieval system, or transmitted by any other means:electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of thecopyright holders.DISCLAIMER/LEGAL NOTICES:This product is supplied for information purposes only and, as experienced in this subject matter as thecontributors are, the material herein does not constitute professional advice. The information presentedherein represents the view of the contributors as of the date of publication. Because of the rate with whichconditions change, the contributors reserve the right to alter and update their opinion based on the newconditions. This book is designed to provide accurate and authoritative information with regard to the subjectmatter covered. It is sold with the understanding that the publisher and the contributors are not engaged inrendering legal, accounting, or other professional advice. If legal advice or other professional assistance isrequired, the services of a competent professional should be sought. The reader is advised to consult with anappropriately qualified professional before making any business decision. The contributors do not accept anyresponsibility for any liabilities resulting from the business decisions made by purchasers of this book. Anyperceived slights of specific people, products, services or organisations are completely unintentional.No Liability:No formal product support is provided. In no event with the author of this product, any distributors oraffiliates be liable to any party for any direct, indirect, special, incidental, punitive or other consequentialdamages arising directly or indirectly from the use of this product. This product is provided “As Is” and nowarranties are express or implied for this product. Use of this product constitutes acceptance of this “NoLiability” policy and the Terms and Conditions as stipulated in this document, which cover each and every partof the product, provided in this package including but not limited to the core product, bonuses and affiliatematerials. If you do not agree with this policy, you are not permitted to use this product and must immediatelydelete this product from your computer or storage device. Applicable law may not allow the exclusion orlimitation of liability or incidental or consequential damages. As such the above limitation or exclusion may notapply to you. The liability for damages, regardless of the form of action, shall not exceed the fee paid for theproduct.Warranties:There are No Warranties express or implied and specifically no Warranties regarding the fitness for specificpurpose or Warranty of Merchant Ability of this product.Distribution and Editing – Broad Terms[NO] - Can sell this product directly.[NO] - Can add to a FREE or paid membership site.[NO] - Can sell for personal use.[NO] - Can put your name on sales page.[NO] - Can be offered as a bonus.[NO] - Can be packaged with products.[NO] - Can sell resale rights[NO] - Can sell master resale rights.[NO] - Can sell PLR.[NO] - Can sell via auction sites. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text i
  • ANT Case StudyTABLE OF CONTENTSIntroduction .................................................................. 1Frictionless Market Research ...................................... 3 Let’s digress briefly… if you don’t mind ............................................................................ 8 Ok… back on track now. .................................................................................................. 16Accelerated Content Development .............................. 19 Content On Demand ................................................................................................................. 19 Content Maximization .............................................................................................................. 20Accelerated SEO .......................................................... 21 © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text ii
  • ANT Case StudyIntroductionAs far as I know, my Accelerated NonStop Traffic (ANT) strategies are new and have NOTbeen revealed by anybody else, as far as I know. In fact, one person told me that thesestrategies are cutting edge bleeding edge – and that happens to be exactly the same phraseI use to describe ANT, myself.Not only is ANT bleeding edge – it is very effective as well.ANT is NOT idle theory - because I have used ANT strategies to infiltrate and dominate aone-word trillion dollar niche within three weeks. That niche is the car/cars niche.This niche has over 4.5 million Exact Match Global searches a day, and advertisers arepaying a lot of money to Google for clicks. Here is a screenshot of the Keyword Tool, usingUnited States as the location.As you can see, this is an incredibly lucrative, and obviously a fiercely competitive niche, too.Advertisers are paying Google over $8 and $4.64 (the CPC figures in the screenshot are inBritish Pounds not US Dollars) respectively for the car and cars keywords.No wonder, Google is so rich.LOL! © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 1 1
  • ANT Case StudyI used my ANT strategies to infiltrate this super-niche, and I was able to achieve multiplePage One rankings within three weeks. I am going to show you exactly how I achieved thatfeat.The incredible thing is that I didn’t even try that hard. It was during the summer holiday… Itook the family to Paris… I had the kids and wife at home throughout the period – so Iwasn’t exactly working very hard.I also made some very careless mistakes – one of which resulted in over 300 submitted SEOarticles being deleted. That means that I lost an awful lot of already indexed backlinks. Iactually thought that my website was going to suffer, and that I would lose rankings. In theend - it wasn’t that bad. I did lose some rankings – but not by a lot. In many cases I droppedfrom Page One to the top of Page 2.The main consequence, though, in my opinion is that the progress of my rankings wasdelayed, and I wasn’t able to hit the top 3 of Google as quickly as I should have.However, I still have multiple Page One rankings today (11th of September, 2011).I am actually targeting the car niche as a real residual income earner for myself, and haveseveral websites in the niche, and I can’t reveal all my websites, for obvious reasons.So what I’ve done is create a website specifically for this case study. This allows me toshow you exactly what I did, without holding back any information.So let’s get started… © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 2 2
  • ANT Case StudyFrictionless Market ResearchI opened up my Swipe File of 4,000+ niches, and I browsed through to look for an interestingseed niche to use. In this case, I thought that Used Car Dealers looked interesting enough towarrant some brainstorming.These are the results of entering both the singular and plural versions of the keyword plussome location post-modifiers plus selecting both Exact Match and Phrase Match. I didn’tselect Broad Match because I don’t really bother with BT1:The first three: used cars dealers, used car dealer, and used car dealers in all look good froma BT2 point of view. Their Exact Match searches volumes are much lower than the PhraseMatch volumes, and this means that the absolute and relative BT2 values are good.Even the next two are very attractive for someone who wants to target a smaller sub-niche.I wanted to target a larger sub-niche, and for me used car dealers in is the sub-niche that Iwould have selected. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 3 3
  • ANT Case StudyHowever, since I am also an SNR (my Scientific Niche Research) ninja, I decided to applysome SNR techniques. As an aside, if you are familiar with SNR, I suggest you do the same.That way – you’ll discover thousands more niches that do not even appear in the Swipe File.Hmm… that means even more Frictionless Market Research. You’ve got your brain in gear, today dude. Please note that using SNR techniques is entirely optional. You will still achieve devastatingly good results without using SNR.So, I go back to my keyword Tool, and enter just used car dealers and used card dealer, and Ithen sort by descending order of volume. This is what I get: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 4 4
  • ANT Case StudyBINGO!!! Under Keyword ideas, I immediately spot used cars, car sales and used cars forsale which have much more volume than the original seed niches. Used cars for sale is also a4-word keyword – which means longer tail and less competition.So I do some brainstorming with those three. I select both Exact and Phrase, and sort bykeyword:The ones that stand out to me are car sales in, used car for sales in and used cars in -because the volumes for Exact Matches are much smaller than for Phrase Matches –meaning we have a very high relative value for BT2. The relative values for BT2 are: 99.8%,99.9% and 99.1% respectively.WOW!I opt for used car for sales in because it is the longest tail of the three, so I know it should bethe least competitive of the three niches. If I had gone by the rules in the Model Blueprint(remember that I don’t), then I would have picked used cars in because it has the highestabsolute BT2 value. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 5 5
  • ANT Case StudyI said it at the start of the Model Blueprint, but it bears repeating, so I’ll do just that: Istrongly suggest that you create your own personalized Blueprint, instead of using theModel blueprint in its exact form.So used cars for sale in is my seed niche.The next step is to add locations. I am targeting the 50 states in the US, so that wouldrequire me to type in used cars for sale in and then append each of the 50 States to the end.That is too tedious, and one of the reasons why I created the Bermuda Triangulator.With the Bermuda Triangulator (BTor) – I can just copy a list of the 50 States into a text fileand BT will do the grunt work for me. Anyway, at the time… I didn’t have BTor, and I am a lazy sod…Yes, you are!I’ll pretend I didn’t hear that. So I just did the Keyword Research for 11 states, and then I ranked them according tocompetition. I used Strength of Competition (SOC) to rank, but like I said in the main guide –using SOC is quite tedious, and I honestly doubt that I would have done that for 50 States.As an aside, one thing we could do is add the SOC ranking functionality to BTor. Food forthought… Hmm…This is the result of my ranking with 10 States blanked out because I am also targeting them: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 6 6
  • ANT Case StudyIndiana, from my ranking was the easiest to rank. So whilst I uploaded Content On Demandfor all 11 keywords, I focused my backlinking efforts on Indiana and the next 4 keywordsplus I also backlinked one of the hardest keywords. The reason I did that is because it hadthe most search volume…And Oz is greedy.So I started off by backlinking six keywords (all the green rows, actually). We’ll talk moreabout SEO later.Didn’t you say in the manual that we should only target 3 – 5?Well dude, in case you’ve just noticed – those rules are just guidelines, and that’s why Isuggest everybody makes their own rules. In any event, rules are made to be broken. BTW… I added another 12 keywords later – when I was feeling more energetic.Now, the obvious thing to do is to build a large authority site, and target all the 50 states.But for the purposes of this case study – I decided to target just the State of Indiana, andluckily UsedCarsForSaleInIndiana.org was available, so I registered it on the 21st of August –exactly 3 weeks from today (the 11th of September). © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 7 7
  • ANT Case StudyLet’s digress briefly… if you don’t mindLet’s look at what I’ve been able to achieve in that three weeks, without really trying hard atall:Those results are for Google.com, from Rank Tracker. Results will vary depending on yourdata center. I actually ranked higher for the broad match yesterday (10th September): © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 8 8
  • ANT Case StudyWhy are you also checking for the phrase match? No one actually does a search withquotes.Great point... I do that to track progress – because rankings for the phrase match show upearlier than the broad match – and I typically only search the top 200 results (instead of top500 or 1,000). When you have as many domains and keywords as I do, you don’t want to bewasting time searching the top 1000 results for each keyword.The screenshot above is for the phrase match, and you can see that just three days afterregistering the domain (24th September), I was ranking No. 74 for the search with quotes –whereas I wasn’t in the top 200 for the broad match. And I’ve been able to track theprogress just by watching the phrase match.Obviously, once the broad match is ranking in the top 200 – I don’t really need to track thephrase match.Rank Tracker is a paid product and excellent for tracking progress, but SEOBook actually hasa Rank Checker plugin for Firefox which is free. The main difference is that Rank Checkerdoesn’t let you track progress.Sorry, but I don’t trust those screenshot. Why aren’t you showing me an actual search inGoogle?Ah… I find Rank Tracker faster, but I’m happy to oblige: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 9 9
  • ANT Case StudyI’m actually No. 3 in the organic results of Google.com for my data center, but not in the top30 for Google.co.uk Are you signed into Google?Nope. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 10 10
  • ANT Case StudyKewl. Now I can believe those results.Whatever.Actually, I just realized that I haven’t shown you how many searches the keyword gets: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 11 11
  • ANT Case StudyPersonally, I only consider the volume for the exact match, other people like use the phrasematch or broad match. It’s a free world. Anyway, as you can see this isn’t some pithy keyword with no traffic. The CPC is also over$2.00, by the way.And you got to Page One in less than three weeks?Yep. And that was without even trying really hard, and also focusing on other websites andkeywords.How are you doing in terms of traffic?Erm… Let’s have a look... © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 12 12
  • ANT Case StudySo, looks like there was an inexplicable spike in traffic on the 24th and 25th of August, butsince the 1st of September (11 days after domain registered). It’s been averaging at least 10or so visitors a day - without even being on Page One of Google, let alone top spot.Thinking about this phenomenon of traffic before rankings… I imagine that some of thatlittle trickle of traffic (apart from the spiders) was from Social Media and Article Directorysites that I submitted regenerated articles to. Personally, I use my article submissions solelyfor backlinks, and don’t really bother about the traffic, but I won’t say NO to any traffic theysend my way. BTW… I also have Page One rankings for most of the five other keywords that I’ve beenbacklinking… © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 13 13
  • ANT Case StudyAnd let’s look at the traffic from those keywords:An average of 30 or so visits a day, and this was from the website where I lost over 300backlinks, and I am yet to hit top spot for any of the keywords.  © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 14 14
  • ANT Case StudyThis is in a super-niche where advertisers are paying Google over $4 per click!And just to put things into some sort of perspective, and show you what life could bewithout ANT, here’s an established website that I haven’t applied ANT to: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 15 15
  • ANT Case StudySo an established site without ANT is averaging 5 visits a day, but by applying ANTstrategies, I’ve been able to drive an average of more than 20 visits a day to a site (my othersite, not the Indiana site) that is less 4 weeks old.In fact, if I were to combine the traffic from all my sites in the car/cars niche, in the firstthree weeks of their existence – it exceeds 40 visits a day.And I’ve done this without trying very hard. Imagine how much traffic you can generatewith ANT if you do it seriously.Ok… back on track now.Sorry for veering of track, but I wanted you to see how effective ANT is at generatingNonStop traffic quickly.Since I was focusing just on the State of Indiana – I needed to dig deeper, by using therecursive prospecting approach. There are two distinct ways to go about this… 1. Get a list of all the major towns and cities in Indiana, and analyse the keywords for different combinations of used cars, used cars sales, used cars for sale, used cars for sale in, cars for sale etc. with the names of the cities and towns appended to each keyword. 2. Look for keywords hiding in the Bermuda Triangle for used cars for sale in Indiana. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 16 16
  • ANT Case StudyAt the time, I didn’t have BTor, and I am obviously too lazy to search for all the cities inIndiana, and then append each city to all the different keywords. So, I didn’t bother.Remember, I said I wasn’t even trying hard.Here are results for the initial brainstorming…Based on the screenshot above – used cars Indiana and cars for sale in Indiana have thebiggest BT2s, and should be the focus of recursive prospecting.What I did next was type in Indiana into the Include field, and click the + button, and thenselect only Exact, and then sort by descending Search Volume. This is what I get: © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 17 17
  • ANT Case StudyI selected a number of these keywords for the UsedCarsForSaleInIndiana.org website, but Iwas too lazy and busy to rank them properly – so I just eyeballed them.The moral of the story here is that the ANT system is so thorough that even when you don’texecute it perfectly you will still get very good results. Obviously, I would have had moretraffic if I had done a better job of the Market Research…Just proves that Oz ain’t perfect, aye?Couldn’t have said it better, myself. I actually did a much better job of Market Researchwith the other site, but that’s because I didn’t have to dig deeper than State level for thatsite.The lesson I learnt is that to execute ANT on a large and/or deep scale will be difficult (butnot impossible) without automation.Let’s move on… © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 18 18
  • ANT Case StudyAccelerated Content DevelopmentI wrote a unique article for the static home page of the website. Doing this is a good idea,but not absolutely essential. The reason I did this – was because one of the Blog Networks Iuse likes to see 100% unique content on websites.So, what I did was write a unique article for the home page, and then I uploaded the seedarticle (before it was rewritten and spun) to another static page, and then I added a ContactUs page, too.It is nice to have a static home page with its own unique content, but I must admit that it’snot something that I do very often, myself.Content On DemandLuckily, I own WPEasyContent (WPEC) – so uploading reoptimized content was a piece ofcake.Since, I didn’t start off with that many keywords on the website – I uploaded reoptimized contentfor all the keywords, as opposed to just 50% of the easiest ones. Also having WPEC means that evenif I had 200 keywords, it still wouldn’t have taken me any more effort and time.What I did was use some of the broader (more search volume) keywords in the superniche to search for content. So instead of searching for used cars for sale in northwest indiana,used cars for sale in indiana by owner, indianapolis used cars etc; I searched for keywords like: carsfor sale, used cars, used trucks, buy used cars etc.To get the broad keywords keywords to use for searching, I just typed in one broad keyword e.g.used cars into the keyword Tool search box and then sorted by descending volume. I then pickedsome of the top keywords from the keyword ideas section.I then used each specific keyword I was targeting to reoptimze the header and footer for eacharticle.So basically, WPEC (you can also do this manually, if you don’t own WPEC) would import an articlefor cars for sale, and then in the header and footer it would use used cars for sale in NorthwestIndiana as #KW1#. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 19 19
  • ANT Case StudyWith WPEC, I scheduled it to randomly import between 0 and 2 articles a day. So on some days noarticle was imported, on some days only one article was imported, and on other days two articleswere imported (at different times of the day).The strategy of Content On Demand allowed me to start backlinking my chosen URLS from Day One,instead of having to wait for content for all those keywords to be written. That’s why I was able torank so quickly, and had traffic within 10 days of registering the domain.While my competition would typically take a week or so to get their content sorted – I was alreadygetting traffic from Social Media sites etc.Content MaximizationAs soon as I created the domain, I contracted a good writer to write me a generic article about“buying cars”. I think the target keyword I used was used cars for sale in Washington, and thelocation was obviously Washington. I got the article back within a few days.I then replaced every instance of used cars for sale in Washington with #KW1#, and every instance ofWashington with #KW2#. I call this a tokenized article, and I sent it to a writer who specialises inrewriting for spinning, and the writer used the tokenized article to create a seed article.I spun the seed article to create lots of regenerated versions, and I replaced #KW1# and #KW2# withthe appropriate keywords and locations. After doing that, I then replaced the reoptimized articles onUsedCarsForSaleInIndiana.org with regenerated articles. This is a tedious process, and I got my VA inthe Phillipines to do it for me.We are adding this functionality to WPEC, so users of WPEC will be able to upload the seed article toWPEC, click a few buttons and WPEC will do all the grunt work for them. Also, because of the tedium, I didn’t randomize the ordering and numbers of paragraphs. However,this is a feature that both Content Maximizer (CM) and WPEC will soon offer.You can have a look at the UsedCarsForSaleInIndiana.org website to see how I’ve created lots ofunique articles just from one seed article. If I had randomized the ordering and numbers ofparagraphs – the uniqueness of the articles would be even higher. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 20 20
  • ANT Case StudyAccelerated SEOI applied Essential On Page SEO steps to all the regenerated articles, and in some cases, Ialso applied one or two Optional On Page SEO steps.In terms of backlinking, these are the keywords that I focused on:  used cars for sale in Indiana  used cars for sale in Indiana by owner  used cars in Indianapolis Indiana  used cars for sale in Fort Wayne IndianaThe first keyword is the domain name and keyword for the static home page of the website, whilethe others three keywords are used for posts.One thing I didn’t do, which I should have done was to submit the paragraphs from the original seedarticle to one of the Blog Networks that insists on 100% unique content. I should have done thisbefore uploading the regenerated versions to my website. Then after it was approved, I wouldpause the scheduling of posts, and then submit the original article to EzineArticles, and then startputting regenerated versions of the seed article on my website.I didn’t do this, and missed out on using the article for that Blog Network and EzineArticles.I didn’t have time to do bookmarking on this website, so I went straight to submitting regeneratedversions of the seed article to Article Directories, Social Media sites and Blog Networks (for the mainkeyword – used cars for sale in Indiana only).Because, I am applying the Just-In-Time SEO and Iterative SEO strategies – I didn’t want to start usingthe Blog Networks until I needed to. I’ve managed to get 2 out of the other 3 keywords to Pages 2and 3 of Google. © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 21 21
  • ANT Case StudySo, I’m now going to focus on just the main keyword and the keyword on Page 2 , and drive both ofthem to the top 3 in Google. Blog Networks will play a major role in this.I haven’t used Indexation or automation much on this UsedCarsForSaleInIndiana.org website. I dohave some of the automation tools and indexation services, but I haven’t had the time to set themup on the website.I haven’t also use backlinks from Social networking sites yet, although I have gone to the trouble ofregistering accounts.You’ve already seen how much traffic the website receives in its infancy. I’d like to drive at least100 visitors a day to the website and then I’ll let it run on auto-pilot. I reckon that I can do thenext 4 weeks if I put my heart to it… and I do intend to.For monetization, Adsense is an obvious one, but as a rule, I don’t monetize my test and demo sites.Personal reasons… and all that. I might flip this site, though.For my other websites in this niche, I actually intend to rent pages or sell advertising space.We’ll be covering monetization extensively in the Profit Optimization Techniques (POT) newsletter.Have you signed up? ----------------------------------------------------------------------That brings us the end of the ANT Case Study.An ANT, as you can imagine, is a living and breathing being. This friendly ANT is no different,and we are continually looking to grow and improve it.You are so full of it… Oz! © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 22 22
  • ANT Case StudyOn that note, could I ask you to visit our WSO thread, and leave objective and honestfeedback on Module 1? We’d be really grateful if you could do that favour for us.Only because it’s you, dude.That’s why I can’t stop loving ya. Just click here to leave your feedback.Many Thanks for spending time and money with this ANT. Peace Be Unto You,OzSurrey, September 2011 Khóa h c seo Daotaoseo.edu.vn Khóa h c internetmarketing Khóa h c l p trình android Khóa h c wordpress © Copyright Addictive Text, 2011 – All rights reserved in all media The DON™ and Dominate Online Niches™ are trademarks of Addictive Text 23 23