The Science Of ReTweets
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The Science Of ReTweets

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A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

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http://www.betterbloggingways.com 3969
http://twittermania.nl 2668
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http://www.seo-united.de 1589
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http://www.conversationagent.com 383
http://twitter.contentmarketingdigest.com 369
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http://beth.typepad.com 271
http://blogs.itmedia.co.jp 242
http://www.labnol.org 231
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https://twitter.com 52
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http://philbrownuk.tumblr.com 38
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http://agarcia.tumblr.com 32
http://www.markshaw.biz 31
http://tech.azuremedia.net 30
http://www.stephuy.com 28
http://www.womarketing.netsons.org 28
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The Science Of ReTweets The Science Of ReTweets Presentation Transcript

  • The Science of ReTweets
    Dan Zarrella
    Viral Marketing Scientist
    @DanZarrella
  • “Ideas shape the course of history.”-John Maynard Keynes
  • Everything in our world is made of ideas.
  • Nothing is more powerful than a
    contagious idea.
  • The most dangerous weapon known to man is the ability to create viral ideas at will.
  • But, for most of history, social communication
    was ephemeral and untraceable.
  • We can now compare millions of ideas
    to uncover the building blocks
    of contagiousness.
  • ReTweets change everything.
  • 9
  • ReTweets-per-Follower
    10
  • Suggested Users are Less ReTweetable
  • ReTweeting = Link Sharing
  • Bit.ly is more ReTweetable than TinyURL
  • 20 Most ReTweetable Words
    you
    twitter
    please
    retweet
    post
    blog
    social
    free
    media
    help
    please retweet
    great
    social media
    10
    follow
    how to
    top
    blog post
    check out
    new blog post
  • Ask for the ReTweet
  • 20 Least ReTweetable Words
    game
    going
    haha
    lol
    but
    watching
    work
    home
    night
    bed
    well
    sleep
    gonna
    hey
    tomorrow
    tired
    some
    back
    bored
    listening
  • ReTweets Use Longer Words
  • ReTweets are “Smarter”
  • ReTweets are More Novel
  • ReTweets are Noun Heavy
  • ReTweets have More Punctuation
  • Semicolons are not ReTweetable
  • ReTweets are Less Emotional
  • ReTweets are Social and Concrete
  • Self Reference is not ReTweetable
  • News is ReTweetable
  • Men and Women ReTweet Differently
  • Timing is Everything
  • ReTweet Cascades
  • ReTweet Cascades
    The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted.
    Social Proof.
    Implicit Call-to-Action.
  • ReTweet Etiquette
    Leave room (100 chars).
    Do not start the ReTweet with an @ sign.
    Give credit.
    Try to keep as much of the original tweet intact as possible.
  • Thank You!
    @DanZarrella
    http://DanZarrella.com