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The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
The Science Of ReTweets
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The Science Of ReTweets

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A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

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  • 1. The Science of ReTweets<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />
  • 2. “Ideas shape the course of history.”-John Maynard Keynes<br />
  • 3. Everything in our world is made of ideas.<br />
  • 4. Nothing is more powerful than a <br />contagious idea.<br />
  • 5. The most dangerous weapon known to man is the ability to create viral ideas at will.<br />
  • 6. But, for most of history, social communication <br />was ephemeral and untraceable.<br />
  • 7. We can now compare millions of ideas <br />to uncover the building blocks <br />of contagiousness.<br />
  • 8. ReTweets change everything.<br />
  • 9. 9<br />
  • 10. ReTweets-per-Follower<br />10<br />
  • 11. Suggested Users are Less ReTweetable<br />
  • 12. ReTweeting = Link Sharing<br />
  • 13. Bit.ly is more ReTweetable than TinyURL<br />
  • 14. 20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />media<br />help<br />please retweet<br />great<br />social media<br />10<br />follow<br />how to<br />top<br />blog post<br />check out<br />new blog post<br />
  • 15. Ask for the ReTweet<br />
  • 16. 20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<br />bed<br />well<br />sleep<br />gonna<br />hey<br />tomorrow<br />tired<br />some<br />back<br />bored<br />listening<br />
  • 17. ReTweets Use Longer Words<br />
  • 18. ReTweets are “Smarter”<br />
  • 19. ReTweets are More Novel<br />
  • 20. ReTweets are Noun Heavy<br />
  • 21. ReTweets have More Punctuation<br />
  • 22. Semicolons are not ReTweetable<br />
  • 23. ReTweets are Less Emotional<br />
  • 24. ReTweets are Social and Concrete <br />
  • 25. Self Reference is not ReTweetable<br />
  • 26. News is ReTweetable<br />
  • 27. Men and Women ReTweet Differently<br />
  • 28. Timing is Everything<br />
  • 29. ReTweet Cascades<br />
  • 30. ReTweet Cascades<br />The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. <br />Social Proof.<br />Implicit Call-to-Action.<br />
  • 31. ReTweet Etiquette <br />Leave room (100 chars).<br />Do not start the ReTweet with an @ sign.<br />Give credit.<br />Try to keep as much of the original tweet intact as possible.<br />
  • 32. Thank You!<br />@DanZarrella<br />http://DanZarrella.com<br />

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