The Science Of ReTweets

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12 comments

Comments 1 - 10 of 12 previous next Post a comment

  • + paulsmarsden Paul Marsden 3 days ago
    Smart presentation - useful for online PR
  • + guest331c4e Karen McAllister 1 month ago
    Great stuff here, Dan. I will definitely share with others here at TampaBay.com.
  • + mrlockyer mrlockyer 1 month ago
    Dan Definitely knows his onions! @mrlockyer
  • + CMP Carmen María Pérez 2 months ago
    Great work. My vote Up.
  • + TonyRamos Tony Ramos 2 months ago
    Great content, but a few slides could use some designer’s love (e.g., slide 10: so much white space, but such a tiny font; readable only when zoomed to full screen). Think primarily of your audience when designing slides!
  • + FionaKBoyd FionaKBoyd 2 months ago
    Thanks Dan, totally terrific.
  • + lizquestion lizquestion 3 months ago
    Hi Dan - did you run significance tests on any of these? Great comparisons, and these findings certainly look very interesting, but I wonder if the difference between things like 1.58 and 1.62 syllables is statistically significant. Thanks!
  • + tylercrowley tylercrowley 3 months ago
    Would be cool to see slide 21 superimposed with curve of regular tweets
  • + lthorell Lisa Thorell 3 months ago
    Great stuff - where can i learn more about your definition of 'RID Attribute %', eg in the slide on 'RTs are Social and Concrete' ?
  • + jwietholter Jason Wietholter 3 months ago
    Great presentation. The facts are awesome to have. Any chance of their being a more in depth post or explanation of all the numbers and their importance?

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The Science Of ReTweets - Presentation Transcript

  1. The Science of ReTweets
    Dan Zarrella
    Viral Marketing Scientist
    @DanZarrella
  2. “Ideas shape the course of history.”-John Maynard Keynes
  3. Everything in our world is made of ideas.
  4. Nothing is more powerful than a
    contagious idea.
  5. The most dangerous weapon known to man is the ability to create viral ideas at will.
  6. But, for most of history, social communication
    was ephemeral and untraceable.
  7. We can now compare millions of ideas
    to uncover the building blocks
    of contagiousness.
  8. ReTweets change everything.
  9. 9
  10. ReTweets-per-Follower
    10
  11. Suggested Users are Less ReTweetable
  12. ReTweeting = Link Sharing
  13. Bit.ly is more ReTweetable than TinyURL
  14. 20 Most ReTweetable Words
    you
    twitter
    please
    retweet
    post
    blog
    social
    free
    media
    help
    please retweet
    great
    social media
    10
    follow
    how to
    top
    blog post
    check out
    new blog post
  15. Ask for the ReTweet
  16. 20 Least ReTweetable Words
    game
    going
    haha
    lol
    but
    watching
    work
    home
    night
    bed
    well
    sleep
    gonna
    hey
    tomorrow
    tired
    some
    back
    bored
    listening
  17. ReTweets Use Longer Words
  18. ReTweets are “Smarter”
  19. ReTweets are More Novel
  20. ReTweets are Noun Heavy
  21. ReTweets have More Punctuation
  22. Semicolons are not ReTweetable
  23. ReTweets are Less Emotional
  24. ReTweets are Social and Concrete
  25. Self Reference is not ReTweetable
  26. News is ReTweetable
  27. Men and Women ReTweet Differently
  28. Timing is Everything
  29. ReTweet Cascades
  30. ReTweet Cascades
    The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted.
    Social Proof.
    Implicit Call-to-Action.
  31. ReTweet Etiquette
    Leave room (100 chars).
    Do not start the ReTweet with an @ sign.
    Give credit.
    Try to keep as much of the original tweet intact as possible.
  32. Thank You!
    @DanZarrella
    http://DanZarrella.com

+ Dan ZarrellaDan Zarrella, 3 months ago

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