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The Science Of ReTweets

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A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

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  • 1. The Science of ReTweets
    Dan Zarrella
    Viral Marketing Scientist
    @DanZarrella
  • 2. “Ideas shape the course of history.”-John Maynard Keynes
  • 3. Everything in our world is made of ideas.
  • 4. Nothing is more powerful than a
    contagious idea.
  • 5. The most dangerous weapon known to man is the ability to create viral ideas at will.
  • 6. But, for most of history, social communication
    was ephemeral and untraceable.
  • 7. We can now compare millions of ideas
    to uncover the building blocks
    of contagiousness.
  • 8. ReTweets change everything.
  • 9. 9
  • 10. ReTweets-per-Follower
    10
  • 11. Suggested Users are Less ReTweetable
  • 12. ReTweeting = Link Sharing
  • 13. Bit.ly is more ReTweetable than TinyURL
  • 14. 20 Most ReTweetable Words
    you
    twitter
    please
    retweet
    post
    blog
    social
    free
    media
    help
    please retweet
    great
    social media
    10
    follow
    how to
    top
    blog post
    check out
    new blog post
  • 15. Ask for the ReTweet
  • 16. 20 Least ReTweetable Words
    game
    going
    haha
    lol
    but
    watching
    work
    home
    night
    bed
    well
    sleep
    gonna
    hey
    tomorrow
    tired
    some
    back
    bored
    listening
  • 17. ReTweets Use Longer Words
  • 18. ReTweets are “Smarter”
  • 19. ReTweets are More Novel
  • 20. ReTweets are Noun Heavy
  • 21. ReTweets have More Punctuation
  • 22. Semicolons are not ReTweetable
  • 23. ReTweets are Less Emotional
  • 24. ReTweets are Social and Concrete
  • 25. Self Reference is not ReTweetable
  • 26. News is ReTweetable
  • 27. Men and Women ReTweet Differently
  • 28. Timing is Everything
  • 29. ReTweet Cascades
  • 30. ReTweet Cascades
    The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted.
    Social Proof.
    Implicit Call-to-Action.
  • 31. ReTweet Etiquette
    Leave room (100 chars).
    Do not start the ReTweet with an @ sign.
    Give credit.
    Try to keep as much of the original tweet intact as possible.
  • 32. Thank You!
    @DanZarrella
    http://DanZarrella.com