The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella
“Ideas shape the course of history.”-John Maynard Keynes
Everything in our world is made of ideas.
Nothing is more powerful than a contagious idea.
The most dangerous weapon known to man is the ability to create viral ideas at will.
But, for most of history, social communication was ephemeral and untraceable.
We can now compare millions of ideas to uncover the building blocks of contagiousness.
ReTweets change everything.
9
ReTweets-per-Follower 10
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words you twitter please retweet post blog social free media help please retweet great social media 10 follow how to top blog post check out new blog post
Ask for the ReTweet
20 Least ReTweetable Words game going haha lol but watching work home night bed well sleep gonna hey tomorrow tired some back bored listening
ReTweets Use Longer Words
ReTweets are “Smarter”
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Men and Women ReTweet Differently
Timing is Everything
ReTweet Cascades
ReTweet Cascades The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. Social Proof. Implicit Call-to-Action.
ReTweet Etiquette Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.
Thank You! @DanZarrella http://DanZarrella.com
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Jose Pimentel
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