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The Science of ReTweets<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />
“Ideas shape the course of history.”-John Maynard Keynes<br />
Everything in our world is made of ideas.<br />
Nothing is more powerful than a <br />contagious idea.<br />
The most dangerous weapon known to man is the ability to create viral ideas at will.<br />
But, for most of history, social communication <br />was ephemeral and untraceable.<br />
We can now compare millions of ideas <br />to uncover the building blocks <br />of contagiousness.<br />
ReTweets change everything.<br />
9<br />
ReTweets-per-Follower<br />10<br />
Suggested Users are Less ReTweetable<br />
ReTweeting = Link Sharing<br />
Bit.ly is more ReTweetable than TinyURL<br />
20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />me...
Ask for the ReTweet<br />
20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<b...
ReTweets Use Longer Words<br />
ReTweets are “Smarter”<br />
ReTweets are More Novel<br />
ReTweets are Noun Heavy<br />
ReTweets have More Punctuation<br />
Semicolons are not ReTweetable<br />
ReTweets are Less Emotional<br />
ReTweets are Social and Concrete <br />
Self Reference is not ReTweetable<br />
News is ReTweetable<br />
Men and Women ReTweet Differently<br />
Timing is Everything<br />
ReTweet Cascades<br />
ReTweet Cascades<br />The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. <br />So...
ReTweet Etiquette <br />Leave room (100 chars).<br />Do not start the ReTweet with an @ sign.<br />Give credit.<br />Try t...
Thank You!<br />@DanZarrella<br />http://DanZarrella.com<br />
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The Science Of ReTweets

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A compilation of data about ReTweets that will help you write more contagious content and get more ReTweets.

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Transcript of "The Science Of ReTweets"

  1. 1. The Science of ReTweets<br />Dan Zarrella<br />Viral Marketing Scientist<br />@DanZarrella<br />
  2. 2. “Ideas shape the course of history.”-John Maynard Keynes<br />
  3. 3. Everything in our world is made of ideas.<br />
  4. 4. Nothing is more powerful than a <br />contagious idea.<br />
  5. 5. The most dangerous weapon known to man is the ability to create viral ideas at will.<br />
  6. 6. But, for most of history, social communication <br />was ephemeral and untraceable.<br />
  7. 7. We can now compare millions of ideas <br />to uncover the building blocks <br />of contagiousness.<br />
  8. 8. ReTweets change everything.<br />
  9. 9. 9<br />
  10. 10. ReTweets-per-Follower<br />10<br />
  11. 11. Suggested Users are Less ReTweetable<br />
  12. 12. ReTweeting = Link Sharing<br />
  13. 13. Bit.ly is more ReTweetable than TinyURL<br />
  14. 14. 20 Most ReTweetable Words<br />you<br />twitter<br />please<br />retweet<br />post<br />blog<br />social<br />free<br />media<br />help<br />please retweet<br />great<br />social media<br />10<br />follow<br />how to<br />top<br />blog post<br />check out<br />new blog post<br />
  15. 15. Ask for the ReTweet<br />
  16. 16. 20 Least ReTweetable Words<br />game<br />going<br />haha<br />lol<br />but<br />watching<br />work<br />home<br />night<br />bed<br />well<br />sleep<br />gonna<br />hey<br />tomorrow<br />tired<br />some<br />back<br />bored<br />listening<br />
  17. 17. ReTweets Use Longer Words<br />
  18. 18. ReTweets are “Smarter”<br />
  19. 19. ReTweets are More Novel<br />
  20. 20. ReTweets are Noun Heavy<br />
  21. 21. ReTweets have More Punctuation<br />
  22. 22. Semicolons are not ReTweetable<br />
  23. 23. ReTweets are Less Emotional<br />
  24. 24. ReTweets are Social and Concrete <br />
  25. 25. Self Reference is not ReTweetable<br />
  26. 26. News is ReTweetable<br />
  27. 27. Men and Women ReTweet Differently<br />
  28. 28. Timing is Everything<br />
  29. 29. ReTweet Cascades<br />
  30. 30. ReTweet Cascades<br />The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. <br />Social Proof.<br />Implicit Call-to-Action.<br />
  31. 31. ReTweet Etiquette <br />Leave room (100 chars).<br />Do not start the ReTweet with an @ sign.<br />Give credit.<br />Try to keep as much of the original tweet intact as possible.<br />
  32. 32. Thank You!<br />@DanZarrella<br />http://DanZarrella.com<br />
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