The Science of FacebookThe science of social networking.         Dan Zarrella         Social Media Scientist
vs
#FBSci#FBSciBe kind and share!
Unicorns andRainbows
Ideas do notspread becausethey are “good.”
#FBSci“We’re on the cusp of a new wayof doing social science. Ourpredecessors could only dream ofthe kind of data we now h...
Gossip andgrooming
#FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
Profiles
#FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
AmbientAwareness
Performance
#FBSciTakeaway:Help your userslook cool.Via @DanZarrella
Facebook Profile Activity by Age
Women Are Talked to More
More Men Say They’re Single
Women Describe Themselves More
#FBSciTakeaway:Know youraudience.Via @DanZarrella
Pages
ExposureAwarenessMotivation
Buzzwords in Facebook Pages
#FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
Facebookers “Like” Food
Most “Liked” Page Types
Least “Liked” Page Types
Takeaway:Be entertaining.Via @DanZarrella
Social proof
#FBSci“We view a behavior as morecorrect… to the degree that we seeothers performing it”-Robert Cialdini
Sharing
#FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
Video Sharing
#FBSciTakeaway:Videos do betteron Facebook thanTwitter.Via @DanZarrella
Digits
Linguistic Content
#FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
Readability
Part of Speech
#FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
Day of Week
#FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
Most Shareable Words
#FBSciGossip is just newsrunning ahead of itselfin a red satin dress.-Liz Smith
Least Shareable Words
Meta Mentions
#FBSciTakeaway:Thinkmainstream.Via @DanZarrella
http://www.hubspot.com/free-trial
Dan Zarrella@DanZarrella
Science of Facebook
Science of Facebook
Science of Facebook
Science of Facebook
Science of Facebook
Science of Facebook
Science of Facebook
Upcoming SlideShare
Loading in...5
×

Science of Facebook

10,838

Published on

Published in: Business
4 Comments
25 Likes
Statistics
Notes
  • Great presentation. But what are the sources where all those data come from?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation. Fascinating amount of data.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • http://airjordanall.com you trust online nike shoes,air jordan shoes store,buy cheap air jordan shoes 2010 with cheap price,free shipping,good service. pay by paypal,credit card,western union or bank tranfer
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
10,838
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
345
Comments
4
Likes
25
Embeds 0
No embeds

No notes for slide

Science of Facebook

  1. 1. The Science of FacebookThe science of social networking. Dan Zarrella Social Media Scientist
  2. 2. vs
  3. 3. #FBSci#FBSciBe kind and share!
  4. 4. Unicorns andRainbows
  5. 5. Ideas do notspread becausethey are “good.”
  6. 6. #FBSci“We’re on the cusp of a new wayof doing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  7. 7. Gossip andgrooming
  8. 8. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  9. 9. Profiles
  10. 10. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  11. 11. AmbientAwareness
  12. 12. Performance
  13. 13. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  14. 14. Facebook Profile Activity by Age
  15. 15. Women Are Talked to More
  16. 16. More Men Say They’re Single
  17. 17. Women Describe Themselves More
  18. 18. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  19. 19. Pages
  20. 20. ExposureAwarenessMotivation
  21. 21. Buzzwords in Facebook Pages
  22. 22. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  23. 23. Facebookers “Like” Food
  24. 24. Most “Liked” Page Types
  25. 25. Least “Liked” Page Types
  26. 26. Takeaway:Be entertaining.Via @DanZarrella
  27. 27. Social proof
  28. 28. #FBSci“We view a behavior as morecorrect… to the degree that we seeothers performing it”-Robert Cialdini
  29. 29. Sharing
  30. 30. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  31. 31. Video Sharing
  32. 32. #FBSciTakeaway:Videos do betteron Facebook thanTwitter.Via @DanZarrella
  33. 33. Digits
  34. 34. Linguistic Content
  35. 35. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  36. 36. Readability
  37. 37. Part of Speech
  38. 38. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  39. 39. Day of Week
  40. 40. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  41. 41. Most Shareable Words
  42. 42. #FBSciGossip is just newsrunning ahead of itselfin a red satin dress.-Liz Smith
  43. 43. Least Shareable Words
  44. 44. Meta Mentions
  45. 45. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  46. 46. http://www.hubspot.com/free-trial
  47. 47. Dan Zarrella@DanZarrella
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×