Science of Facebook

The Science of FacebookThe science of social networking. Dan Zarrella Social Media Scientist

#FBSci#FBSciBe kind and share!

Unicorns andRainbows

Ideas do notspread becausethey are “good.”

#FBSci“We’re on the cusp of a new wayof doing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis

Gossip andgrooming

#FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella

Profiles

#FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella

AmbientAwareness

Performance

#FBSciTakeaway:Help your userslook cool.Via @DanZarrella

Facebook Profile Activity by Age

Women Are Talked to More

More Men Say They’re Single

Women Describe Themselves More

#FBSciTakeaway:Know youraudience.Via @DanZarrella

ExposureAwarenessMotivation

Buzzwords in Facebook Pages

#FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella

Facebookers “Like” Food

Most “Liked” Page Types

Least “Liked” Page Types

Takeaway:Be entertaining.Via @DanZarrella

Social proof

#FBSci“We view a behavior as morecorrect… to the degree that we seeothers performing it”-Robert Cialdini

Sharing

#FBSciTakeaway:Emphasize socialproof.Via @DanZarrella

Video Sharing

#FBSciTakeaway:Videos do betteron Facebook thanTwitter.Via @DanZarrella

Digits

Linguistic Content

#FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella

Readability

Part of Speech

#FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella

Day of Week

#FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella

Most Shareable Words

#FBSciGossip is just newsrunning ahead of itselfin a red satin dress.-Liz Smith

Least Shareable Words

Meta Mentions

#FBSciTakeaway:Thinkmainstream.Via @DanZarrella

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Dan Zarrella@DanZarrella

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Science of Facebook

by Dan Zarrella on Dec 08, 2010

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Science of Facebook — Presentation Transcript