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How to Get ReTweeted

 Presented by: Dan Zarrella
What are ReTweets?
What are ReTweets?


RT @username: Original Tweet (Via @username)
ReTweet Etiquette
•   Leave room (120 chars).
•   Do not start the ReTweet with an @ sign.
•   Give credit.
•   Try to kee...
Why do I Want ReTweets?
• Followers
• Buzz
• Traffic
ReTweeting = Link Sharing
ReTweeting = Link Sharing


ReTweeting is an accepted way to spread your content.
More Followers = More ReTweets




            Sorta…
ReTweetability
Most ReTweeted Words
Offer Value
•   How Tos and Instructional Content
•   News, especially breaking news
•   Warnings (like the DM phishing sc...
Ask for the ReTweet
Calls to Action
•   Check out…
•   Follow this person
•   Please vote
•   Help me
Timing is Everything
ReTweet Cascades
• The likelihood of a tweet being ReTweeted increases
  dramatically each time it is ReTweeted.
• Social ...
ReTweet Cascades
Getting Your Content ReTweeted
•   Display Tweet-It Buttons (http://twitter.grader.com).
•   Ask for the ReTweet (politely...
Thank You
http://DanZarrella.com
http://twitter.com/DanZarrella
dan@danzarrella.com

http://www.HubSpot.com
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How to Get ReTweeted

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Some charts and graphs presenting hard data on what kind of content gets the most ReTweets.

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Transcript of "How to Get ReTweeted"

  1. 1. How to Get ReTweeted Presented by: Dan Zarrella
  2. 2. What are ReTweets?
  3. 3. What are ReTweets? RT @username: Original Tweet (Via @username)
  4. 4. ReTweet Etiquette • Leave room (120 chars). • Do not start the ReTweet with an @ sign. • Give credit. • Try to keep as much of the original tweet intact as possible.
  5. 5. Why do I Want ReTweets? • Followers • Buzz • Traffic
  6. 6. ReTweeting = Link Sharing
  7. 7. ReTweeting = Link Sharing ReTweeting is an accepted way to spread your content.
  8. 8. More Followers = More ReTweets Sorta…
  9. 9. ReTweetability
  10. 10. Most ReTweeted Words
  11. 11. Offer Value • How Tos and Instructional Content • News, especially breaking news • Warnings (like the DM phishing scam) • Freebies and Contests
  12. 12. Ask for the ReTweet
  13. 13. Calls to Action • Check out… • Follow this person • Please vote • Help me
  14. 14. Timing is Everything
  15. 15. ReTweet Cascades • The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. • Social Proof. • Implicit Call-to-Action.
  16. 16. ReTweet Cascades
  17. 17. Getting Your Content ReTweeted • Display Tweet-It Buttons (http://twitter.grader.com). • Ask for the ReTweet (politely). • Publish during the ReTweet window. • “Seed” content to popular Twitter users.
  18. 18. Thank You http://DanZarrella.com http://twitter.com/DanZarrella dan@danzarrella.com http://www.HubSpot.com

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