The SEO and Social Media Connection
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The SEO and Social Media Connection

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DanyaShea Digital Marketing provides small business owners with Internet marketing plans that feature do-it-yourself options and tutoring sessions. ...

DanyaShea Digital Marketing provides small business owners with Internet marketing plans that feature do-it-yourself options and tutoring sessions.

This is a SAMPLE overview of services offered.

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The SEO and Social Media Connection The SEO and Social Media Connection Document Transcript

  • DanyaShea Digital Marketing ©www.danyashea.com SEO & Social Media Understanding the Fairy Tale Connection Whitepaper Creative Commons License Granted with Citation By Danya Shea Glenny
  • 1SEO & Social Media: Understanding the Fairy Tale ConnectionTable of ContentsOnce Upon A Time ................................................................................................ 2Two Digital Phenomena Fell In Love ..................................................................... 3They Overcame Great Obstacles Together ............................................................ 4And Lived Happily Ever After ................................................................................ 5The End ……......…………………………………………………………………….......6  
  • 2SEO & Social Media: Understanding the Fairy Tale ConnectionOnce Upon A Time… There used to be a pretty systematic science to search engineoptimization. We leveraged digital research to find out whatpeople were searching for and made sure our sites were the bestplace to find it. We enjoyed favor with the search engines whenwe showed our sites were well maintained, relevant and content-rich. The web site was the crowing glory of search results. Then came social media and user-generated content. Andthat was real special. People started having importantconversations online with one another…and they even let us listenin. We learned how to listen, ask questions, make meaningfulcomments and give our company a human face amidst the crowd. It used to work to have an SEO specialist in one tower, socialmedia maven in another and some sort of marketing managergiving oversight to each one as they toiled away in their corner ofthe kingdom. Oh! How things have changed!
  • 3SEO & Social Media: Understanding the Fairy Tale ConnectionTwo Digital Phenomena Fell In Love… Then came the day when the mighty search engines realizedthat people care very much about their friends’ opinions. It becamesavvy business for the SERPs to serve up social search results inaddition to web site results. In this way, what influencers weresaying in and through social media could and would show up insearch results for a person’s query. Now a searcher could get not just web sites relevant to theirsearch, but other relevant results like images, videos, podcasts,PDFs, tweets, Facebook Pages and LinkedIn Profiles! In addition,search queries could be made within social media applications.These could return results from within a social network and stillinclude relevant web site results. Oh, the choices! Searchers were happy, search engines were happy andInternet marketers scrambled to get their client’s in on a magicallove triangle.
  • 4SEO & Social Media: Understanding the Fairy Tale ConnectionThey Overcame Great Obstacles Together…Savvy Internet marketers have responded to this intertwining andoverlapping of SEO and Social Media with boldness and finesse.We learned to recognize that, like any famous pair, you don’t haveone without the other…ya just can’t.Search engines are using social media trends and results in theirever-changing algorithms to serve up results that are more andmore relevant to today’s evolving searcher. Their business dependson delivering a highly-satisfying list of results that match thesearcher’s increasingly diverse, social and personal needs.Social media couldn’t survive off just broadcasting what you hadfor lunch today – it must continue to engage, stimulate, validateand emulate the diversity of human connectivity. For this tohappen it needs great content to be shared, experienced andevolved.
  • 5SEO & Social Media: Understanding the Fairy Tale ConnectionAnd Lived Happily Ever After!The connection between SEO and social media is here to stay. Infact, the lines between them continue to blur and, while manyprinciples remain, new terminology continues to develop to helpbusinesses make the association of this growing connection.DanyaShea Digital Marketing strives to give you the information you need to make theright choice for your organization. We’re happy to help with all your SEO and socialmedia needs.Visit our site today www.danyashea.com
  • 6SEO & Social Media: Understanding the Fairy Tale ConnectionThe EndDevine, J. (2010, October 18). How Social Search Will Transform the SEO Industry.Retrieved March 13, 2011, from Mashable: http://mashable.com/2010/10/18/social-search-seo/Hollier, P. (2009, May 18). Social Media and SEO Integration | seowizardy.ca. RetrievedMarch 14, 2011, from SEO Wizardry: http://seowizardry.ca/The_Wizards_Blog/social-media-and-seo-integration/Odden, L. (2011, March 08). Integrate Social Media & Search Plus Social SEO AnalyticsTools - Online Marketing Blog. Retrieved March 12, 2011, from TopRank OnlineMarketing Blog: http://www.toprankblog.com/2011/03/integrated-seo-social-media/Odden, L. (2008, August 01). TopRank. Retrieved March 14, 2011, from How Does SocialMedia Affect Search Marketing? - Online Marketing Blog:http://www.toprankblog.com/2008/09/how-does-social-media-affect-search/Tobin, T. (2010, October 22). 4 Winning Strategies for Social Media Optimization.Retrieved March 13, 2011, from Mashable: http://mashable.com/2010/10/22/social-media-optimization/