10 step checklist to optimizing your business’s Facebook page Dan Willersdorf Websites Made For You http://www.facebook.co...
Why Use Facebook for Your Business? <ul><li>Countries of the World by Population </li></ul><ul><li>1.3 Billion => China  <...
Facebook http://www.facebook.com/WebsitesMadeForYou => 10.6 million => 54%  (13%) (25%)  (26%)  (16%)  (20%)
“ I don’t know how to set it up” <ul><li>10 point checklist </li></ul><ul><li>Claim your Facebook username  http://www.fac...
10 point checklist Part 2 <ul><li>Brand your company with a full size profile picture (180x540 px) </li></ul><ul><li>Brand...
How to get 70% more fans? <ul><li>Studies have shown a welcome page and reveal tab means at 70% greater click-through rate...
http://www.facebook.com/WebsitesMadeForYou
http://www.facebook.com/WebsitesMadeForYou
http://www.facebook.com/WebsitesMadeForYou
http://www.facebook.com/WebsitesMadeForYou
Rules & Must do’s <ul><li>Do not use a personal profile page as a business page – otherwise you can be banned  </li></ul><...
What now? <ul><li>Get a more detailed version of this report in a .pdf download at </li></ul><ul><li>http://www.facebook.c...
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10 step check-list to setting your Facebook business page so you get more business!

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  • Get Judy to take a photo of the presentation Hands up who uses social media regularly (FB, twitter, post on YouTube, linked In)?, and considers themselves proficient? - what sort? Hands up who had used it a little bit?, - what sort? Hands up who has no clue?, and is a real beginner? http://www.facebook.com/WebsitesMadeForYou
  • Growing at 50 million new users per month http://www.facebook.com/WebsitesMadeForYou
  • Need 25 fans http://www.facebook.com/WebsitesMadeForYou
  • Get Judy to take a photo of the presentation And ask for feedback/testimonials http://www.facebook.com/WebsitesMadeForYou
  • 10 step check-list to setting your Facebook business page so you get more business!

    1. 1. 10 step checklist to optimizing your business’s Facebook page Dan Willersdorf Websites Made For You http://www.facebook.com/WebsitesMadeForYou http://www.websitesmadeforyou.com.au/
    2. 2. Why Use Facebook for Your Business? <ul><li>Countries of the World by Population </li></ul><ul><li>1.3 Billion => China </li></ul><ul><li>1.2 Billion => India </li></ul><ul><li>800 Million => Facebook </li></ul>http://www.facebook.com/WebsitesMadeForYou
    3. 3. Facebook http://www.facebook.com/WebsitesMadeForYou => 10.6 million => 54% (13%) (25%) (26%) (16%) (20%)
    4. 4. “ I don’t know how to set it up” <ul><li>10 point checklist </li></ul><ul><li>Claim your Facebook username http://www.facebook.com/username/ - make this the same as your website eg http://www.facebook.com/WebsitesMadeForYou </li></ul><ul><li>All information fields filled out, including phone number and website easy to see </li></ul><ul><li>Claim your Facebook “place page” so mobile users can check in </li></ul><ul><li>All information (keywords, addresses, phone numbers) to match your website and other social media profiles for SEO purposes </li></ul><ul><li>Give people a reason to become fans of your page & tell them exactly what you want them to do once they get to your page (eg “Click the “Like” button to like our page to receive cool tips on Social Media Strategies” </li></ul>http://www.facebook.com/WebsitesMadeForYou
    5. 5. 10 point checklist Part 2 <ul><li>Brand your company with a full size profile picture (180x540 px) </li></ul><ul><li>Branded photo strip </li></ul><ul><li>Use a custom welcome page ( < 500 px) for new visitors with a call to action and reasons to like you </li></ul><ul><li>Use fan-gating </li></ul><ul><li>Have a Facebook “Like” button or Facebook feed on your website </li></ul>http://www.facebook.com/WebsitesMadeForYou
    6. 6. How to get 70% more fans? <ul><li>Studies have shown a welcome page and reveal tab means at 70% greater click-through rate to likes </li></ul><ul><li>What is a welcome page and reveal tab? </li></ul><ul><li>Show example on next slide </li></ul>http://www.facebook.com/WebsitesMadeForYou
    7. 7. http://www.facebook.com/WebsitesMadeForYou
    8. 8. http://www.facebook.com/WebsitesMadeForYou
    9. 9. http://www.facebook.com/WebsitesMadeForYou
    10. 10. http://www.facebook.com/WebsitesMadeForYou
    11. 11. Rules & Must do’s <ul><li>Do not use a personal profile page as a business page – otherwise you can be banned </li></ul><ul><li>https://www.facebook.com/pages/create.php?migrate (but backup information first) </li></ul><ul><li>Use the 3 point checklist before posting (newsaper/google/mother) </li></ul><ul><li>Monitor the page, remove spam and report spammers, Set up your profanity settings </li></ul><ul><li>Monitor your Facebook insights </li></ul>http://www.facebook.com/WebsitesMadeForYou
    12. 12. What now? <ul><li>Get a more detailed version of this report in a .pdf download at </li></ul><ul><li>http://www.facebook.com/WebsitesMadeForYou </li></ul><ul><li>*Feel free to share with those you think may find it useful but please post feedback on my wall if you found it useful </li></ul><ul><li>Websites Made For You available for </li></ul><ul><li>Facebook Business Page Development </li></ul><ul><li>Social Media Training </li></ul><ul><li>Website Design </li></ul><ul><li>[email_address] </li></ul><ul><li>Dan Willersdorf Ph 0407 001 326 </li></ul>http://www.facebook.com/WebsitesMadeForYou

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