CVI Results for Daniel Waldschmidt
Congratulations, Daniel, you have just completed the Core Values Index™ (CVI) assessmen...
Intuitive Cognitive Creative Practical Community Independent
43        29       48       24        35         37



Weight...
CVI Results for Daniel Waldschmidt

Builder Merchant Innovator Banker
16      27         21          8


Intuitive Cogniti...
a natural enthusiasm and like to be in situations that are fully engaging and energized. You
want to receive good rewards ...
available to meet requirements. Understanding others and working with them is a key asset of
yours.

Your third level BUIL...
Core Values IndexTM
Daniel Waldschmidt
MERCHANT / INNOVATOR
CVI Results for Daniel Waldschmidt
Builder Merchant Innovator ...
They nurture long-term relationships. In fact, they tend to value relationships more than
results.

An entrepreneur or bus...
make things happen, and a Banker to keep things from getting out of hand, a strong Merchant
will constantly be stirring up...
innocent, talk innocent, and are drawn to anyone who looks or sounds supportive. They will try
to love you to death and wi...
good at planning a curriculum and basing it in logic and reasonableness, but they pay attention
to environment, entertainm...
Understanding the Core Values™ Index

The Core Values Index™ (CVI) creates an accurate picture of each person’s core value...
excitement. They ask others to help them achieve their unique vision. Their strategy is to
attract others to their visions...
type has positive strategies that lead to success, each has its own blind spots and weaknesses
as well:

   1. Intuitive T...
creativity and love. This need to be appreciated drives them to achieve long-term
   relationships, and to develop product...
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CVI for Daniel Waldschmidt

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CVI for Daniel Waldschmidt

  1. 1. CVI Results for Daniel Waldschmidt Congratulations, Daniel, you have just completed the Core Values Index™ (CVI) assessment. You have taken another step towards your personal success. The unique results of your CVI are outlined below. The CVI creates an accurate picture of each person’s core values. The CVI value sets describe how each person aligns with the corresponding core values. The CVI assessment found that you are a MERCHANT/INNOVATOR. Your primary value set is Merchant and your primary core value is Love. Love is the nurturing of core values in one’s self and in others. Your secondary value set is Innovator and your secondary core value is Wisdom. Wisdom is the ability to see the way things work, and to know what to do about them. Builder Merchant Innovator Banker 16 27 21 8 1|P a g e
  2. 2. Intuitive Cognitive Creative Practical Community Independent 43 29 48 24 35 37 Weighted Preference for Core Values 90% 80% 70% 60% 50% 40% 30% 20% 10% Builder Merchant Innovator Banker Weighted Preference for Core Values Types 90% 80% 70% 60% 50% 40% 30% 20% 10% Intuitive Cognitive Creative Practical Community Independent 2|P a g e
  3. 3. CVI Results for Daniel Waldschmidt Builder Merchant Innovator Banker 16 27 21 8 Intuitive Cognitive Creative Practical Community Independent 43 29 48 24 35 37 Thank you, Daniel Waldschmidt, for taking the Core Values Index. Each value set in the Core Values Index has a unique strategy for success and conflict. It is not possible to act in alignment with more than one value set at a time. Most people routinely switch between their dominant and secondary strategies unconsciously. Learning to be conscious about this switch between Core Value strategies provides greater social dexterity and leads to greater success. Learning to switch to the strategies driven by your Tertiary and Minor value sets can create dramatic improvements in your life. Your scores indicate you have MERCHANT/INNOVATOR tendencies. Your dominant Value Set is MERCHANT. Your secondary Value Set is INNOVATOR. This fact causes you to act and react in ways similar to all other MERCHANT/INNOVATORS. However, no two persons are truly alike. We know from the number of values you selected out of 144 values available, that you have a unique strategy for living that includes some values from each of the four Core Value Sets. Your unique dominant MERCHANT Value Set causes you to rely upon the following strategies for success and fulfillment. Your cornerstone core value is Love. Building and sustaining relationships is central to your life's strategy. You are constantly working to know and understand the truth about yourself and others. Your commitment to MERCHANT values is so strong that you tend to rely upon the strategies of this value set even when these strategies may not be the most effective. Your best successes will be realized in specialized fields where the strategies of this value set are usually effective, and are required most of the time. You like to have a good sense of connection between what you are doing today and what you see in your future. Absolute proof, knowledge and understanding are not required in order for you to act. Nothing feels right when the people you value are distant or are in conflict. You have 3|P a g e
  4. 4. a natural enthusiasm and like to be in situations that are fully engaging and energized. You want to receive good rewards and appreciation for time and energy spent. No potential plan, idea or possibility gets by you. A core strategy for you is to work effectively with others. Being acknowledged as a friend is important to you. You like to work and others enjoy working with you. You are good at getting others to work for and with you. Choosing your words carefully works well for you. Making presentations puts zest in your life. You like a new charge in your life and you like to be the charge in the lives of others. You like to trust people and to share yourself with them freely. You enjoy lots of different people and activities. Charm and enthusiasm are part of your arsenal for success. Too much formality is boring and restrictive. You thrive on new opportunities, especially if you participate in creating the change process. Free and open discussion is a major element in your leadership style. Motivating others with your visions and ideas is very satisfying. Talking with others is your way to learn and to teach. Being of high value to others and seeing high value in others is a prime concern. You like to energize and motivate others to work with you. You have the ability to help people feel hopeful and courageous. You are willing to put yourself at risk in thought and action. Your commitment to others and to your own life is an encouragement to others. It is important for you to see people and things as they really are. Your unique secondary INNOVATOR Value Set supports your dominant MERCHANT Value Set. Your cornerstone core value is Wisdom. Understanding and compassion are central to your life strategy. Strategic thinking is your forte. You see and understand the relative worth of people and things. People see your ingenuity and resourcefulness. You pride yourself in seeing and understanding people and situations. If different things can be brought together from different resources, you will do it. Seeing potential and opportunity is a primary talent. You strive to cause people and things to function well together. You like to maintain a good mix of people, activities and things in your life. You like to communicate with visuals and descriptions. To invent new systems, processes and things is pure pleasure. You never quit. People look to you for the creation and improvement of work flow and procedures. You have wit and creativity in your thinking. You can always see another way to put things together. Finding the best solution is one of your primary contributions. Rapid and clever exchange of ideas is a personal joy and a method of work for you. You are able to see the ways things are, and you know what to do about it. Others look to you for your quick and responsive mind. Acting foolishly or illogically is not a common experience for you. Your use everything that is 4|P a g e
  5. 5. available to meet requirements. Understanding others and working with them is a key asset of yours. Your third level BUILDER Value Set gives you the ability to respond appropriately to a broad spectrum of situations. Your BUILDER values are strong enough to bring balance into your life. Learning to shift your strategy to this value set in times of high opportunity or during conflicts will contribute significantly to your success. You are driven to get things done. You act as soon as you know what to do. You are strongly self-motivated. Giving directives comes naturally to you. Your deep desire is to exert personal energy to make a positive difference. You pride yourself in the energy you expend on projects. You like to set things in motion. You make up your mind quickly and intuitively. You want the things you do to make a tangible difference. You like to put things and people to work. You like to work and you admire others who work. You are not afraid to bring things to an end; When you're done, you're done. People work harder and more things happen when you set the pace. You like speaking clearly, telling the truth and asking for what you want. You use your power, physical and personal, to get what you want. People around you know that you are emotionally based and capable of arousing emotions in others. Your fourth level BANKER Value Set gives you the opportunity to live a balanced and successful life. You do not rely significantly on BANKER values to create success. A ten percent increase in your focus on your personal values in this quadrant may dramatically increase your performance. Having the right information is important to you. You do what you say you will do. When things get messy, you may get testy. Knowing the past provides evidence for the future. Having all of the information is important to you, even the small things. You like to understand the details of situations and issues. Effective decisions are supported by analysis of similarities and differences. Zero wasted motion, zero wasted resources, zero wasted effort; this is what you strive for. 5|P a g e
  6. 6. Core Values IndexTM Daniel Waldschmidt MERCHANT / INNOVATOR CVI Results for Daniel Waldschmidt Builder Merchant Innovator Banker 16 27 21 8 Intuitive Cognitive Creative Practical Community Independent 43 29 48 24 35 37 MERCHANTS-Your Dominant Value Set Merchants tend to be exceptional team builders. They motivate people, are constantly excited by new ideas, and never ask if something is possible. They assume every idea is a possibility. In fact, just having an idea is cause for celebration and reward as far as Merchants are concerned. They believe that nothing happens without a good idea. The power of Merchants comes from their willingness to think about, consider and expose one good thought after the next. They think as they speak, changing and modifying their vision in real time. Since every business is a constantly changing organism, Merchants are invaluable resources. Their excitement is infectious, and people work better when they feel energized. Unlike Builders, Merchants get little satisfaction from feeling their own considerable energy. Merchants thrive on infecting the world around them with excitement toward the common vision. They not only create teams, they also inspire, motivate and direct teams toward real (and sometimes imagined) opportunities. Merchants also have an appreciation for culture, art, literature, quality of presentation, and aesthetics. Without the Merchant mind involved in a business, the workplace can become an abyss of chaotic Builder dictates on scratch pads, Banker spreadsheets and reports, or Innovator block diagrams and technical manuals. Merchants attract others to them, an invaluable asset in business. Merchants sell. Whether or not they are involved in sales as a business function, Merchants sell as much to themselves as to anyone else. Merchants take care of their friends and customers. 6|P a g e
  7. 7. They nurture long-term relationships. In fact, they tend to value relationships more than results. An entrepreneur or business leader who is predominately a Merchant will generate incredible energy and get almost instant rewards. They can't live without some sort of reward (personal feedback, money, or idea validation) for long. But, the rewards tend to come from many diverse directions and seldom relate to the Merchant's own long-term vision. A Merchant is perfectly willing to revise his long-term vision as often as required, even more often than necessary. Merchants get results, but usually indirectly. Merchants are the ones who help others see opportunity. Merchants primarily see opportunities that aren't quite there. Merchants like to start something new as often as possible. They finish projects because they don't want to disappoint someone, not because they themselves value completion and results. Being in the game is what feels good to a Merchant. Business leaders who are predominantly Merchants tend to build well-diversified companies. There are very few opportunities that get by them. Without a Banker sitting on their shoulder to hold them back, they can be reckless. It also helps Merchants to have some Builder characteristics and some Innovator problem solving and strategizing. Without this balance, they tend to start lots of things, finish very few, and have a great time doing it-though they have little to show for the efforts afterwards. Merchants act from love, act with energy and thrive on excitement. They hate redundancy, especially in their own patterns of activity. They generally like being watched when they are performing, visioning, teaching, or inspiring, but they dislike being measured, evaluated, tested, or critiqued. Because Merchants value vision and relationships above all else, they see the future when others are stuck in the past or in a present crisis. They know how to sell their vision to others and create tremendous energy by exciting others with their ideas. And, contrary to the opinion of Builders, Merchants tend to be quite realistic, deriving most of their vision from extrapolating from today's situation. Their extrapolations are inherently loose and without detail, so Bankers also cringe every time the Merchant has a new vision. But, Innovators love being around a Merchant because Innovators love a new problem to solve or a new solution to explore. They fill in the required systems and steps a Merchant may only dimly see, and then pass on the plan to a Builder. Merchant Challenges Merchants, however, need to feel their contributions are important and special. They may think too highly of themselves, wanting to believe everyone loves them. If they didn't believe this, they wouldn't get much done. They can be a joy to have around, but they are not driven to complete tasks. They are great starters and weak finishers. But, without a Builder around to 7|P a g e
  8. 8. make things happen, and a Banker to keep things from getting out of hand, a strong Merchant will constantly be stirring up more fish than anyone can catch and landing very few of them. Merchants also become easily frustrated and may not take rejection well. Innovators have to constantly help Merchants see a new approach because Merchants tend to think that quot;being likedquot; is all that is required. Merchants experience angst when they perceive they are unappreciated. Almost everything a Builder or Banker does can make a Merchant feel unappreciated. Merchants tend to succeed quite well at building their team, but where they fall short is in giving their team members the power to control the Merchant's whims and need for constant stimulation. In order for Merchant leaders to have a strong company or department, they have to give someone else considerable right and authority to keep the boss in chains. They need to fulfill their requirement for constant newness and stimulation outside the work place. quot;Get a life,quot; as some would say. Merchants will often be heard saying:  quot;Come on. Let's go.quot;  quot;Let's talk.quot;  quot;We can do it.quot;  quot;I'll teach you how.quot;  quot;Let's work it out.quot;  quot;This is going to make us rich.quot;  quot;We are going to get a lot of business out of this.quot;  quot;Why don't we...quot;  quot;Wait and see... You'll believe me then.quot;  “What file?quot;  quot;What appointment?quot;  quot;What report?quot;  quot;I thought we did that yesterday.quot; If you succeed in managing a Merchant, it is through obtaining that person's loyalty and their desire to please you for the sake of maintaining their relationship with you. You may also be able to convince them to be practical by holding out the promise that in the future they will be able to see another of their ideas come into play. When Merchants feel out of control, put upon or undervalued, they have several very effective strategies for getting back into control. They whine, a sound that attracts the attention and sympathy of all other Merchants within earshot. They cajole, manipulate, and hang their heads in shame to make you back off. If all else fails, Merchants exaggerate the opportunity or change the subject from present performance to a vision of the future. If you mistreat them (by their standards), they may judge you to be beneath them. They keep on selling, not allowing others to speak. They look 8|P a g e
  9. 9. innocent, talk innocent, and are drawn to anyone who looks or sounds supportive. They will try to love you to death and win you over because maintaining a relationship is what they hold in the highest value. If that doesn't work, they may try to shame you regarding the way you are treating them, making you look like the quot;bad guyquot; in the eyes of all observers. Unhappy Merchants pout until everyone gives in. They tend to make great martyrs. They know the quot;Poor Mequot; dramas of life very well. They are great actors. For example, you can spot the Merchants on a basketball team by their success at getting quot;chargingquot; violations called on their opponents. Merchant/Innovators Merchant/Innovators lead with long-term vision combined with creative solutions for all problems. They build teams and systems. The power of a Merchant/Innovator derives from his inexhaustible well of creativity. This creates a deep sense of optimism. If the Merchant's dream is not being realized, the Innovator can kick in and come up with appropriate solutions. When the Innovator's solutions do not align perfectly with the Merchant's vision, a new vision is deftly formed which encompasses the solutions and systems which the Innovator has conceived while still accomplishing all of the basic values foreseen and desired by the Merchant/Innovator. This constant creativity makes the Merchant/Innovator an invaluable resource in companies where technologies are changing rapidly or competition puts new demands on the marketing and sales systems of the company. Merchant/Innovators are often chosen as sales representatives. They can sell anything because they build relationships, understand their products and know how to make them fit into a broad range of customer needs. Merchant/Innovators are not put off by any problem of any magnitude. In fact, their sense of personal esteem is often based in the size, oppressiveness and worthiness of the problems they have before them. They look for opportunities to demonstrate their prowess at problem solving or at turning around difficult relationships, which are at risk. Merchant/Innovators like to be needed either for their solutions and technologies or for their humanity, creativity and love. This inescapable urge to be needed drives them to achieve long- term relationships and to develop products and systems, which insure the longevity of the relationships, which are formed. Merchant/Innovators are go-anywhere, do-anything kinds of people. They are even able to function for extended periods of time in remote, if not somewhat isolated situations, as long as the sense of connection and personal worth is maintained for the Merchant side of the value set. For the Innovator, the absorption into the problem-solving aspects of any assignment will carry him far, as long as there remains an opportunity to observe others evaluating and appraising his work once it is finished. Merchant/Innovators, despite their ability to sustain themselves independently, thrive best in a team environment. They are excellent team builders and the best teachers. They not only are 9|P a g e
  10. 10. good at planning a curriculum and basing it in logic and reasonableness, but they pay attention to environment, entertainment, energy levels, and motivation while creating exciting and provocative learning situations. A Merchant/Innovator can be an incredible sales person or a powerful entrepreneur if he is balanced with just enough Builder characteristics to actually see the job through to the end. However, Merchant/Innovators, unrestrained, can be unproductive for themselves and society. They can get lost in the rapture of exploring big picture considerations. The Merchant is constantly thinking of new possibilities for projects and new adventures, and the Innovator thrives on such challenges. Innovators hate to bring the process of problem solving to a close. Solving problems is their highest form of pleasure, arguably valuing this game above sex and movies. An Innovator/Merchant keeps new things coming and everything that was stirred up before quot;in the works.quot; If you are an Merchant/Innovator, be certain that you surround yourself with high energy Builders who will push you to quot;get it done,quot; and a few levelheaded Bankers who will help ground your ideas by asking quot;Are you serious?quot; Merchant/Innovators are constantly caught up in the seduction of new ideas such as improving people systems. However, this concept and the strategy to create it are more important than the implementation itself to the Innovator side. Merchant/Innovators may create as much disappointment as they do opportunity. No one wins from working with them for long unless there are significant constraints in place and a strong team of Builders and Bankers around them to enforce them. If you are a Merchant/Innovator and you are reading this, you must have just a little Builder or Banker in you. Make sure you nurture that part of yourself or surround yourself with that type of value set personality. As company leaders, Merchant/Innovators never quit selling or solving the future. They sell themselves and others even when everyone has already agreed. There may be little attention to detail because the next new idea takes 110% of all energy and things are constantly left up in the air. Merchant/Innovators tend to be able to keep so much energy swirling around them that they attract others. Builders and Bankers enjoy a symbiotic relationship. 10 | P a g e
  11. 11. Understanding the Core Values™ Index The Core Values Index™ (CVI) creates an accurate picture of each person’s core values. The CVI quadrants describe how each person aligns with one of the corresponding core values: Quadrant Core Value Builder Power Merchant Love Innovator Wisdom Banker Knowledge The score in each quadrant indicates a relative strength of that core value compared to the other quadrants. Generally, a person is strongly inclined toward one Core Value strategy with a second Core Value strategy also being a very important part of their make-up. In turn, most people have two quadrant scores that are higher and closer together compared to the other two quadrants. The strongest core value is called the dominant core value. The next highest core value is called the secondary core value and the third highest is called the tertiary core value. Builder The core value of a Builder is Power. Power is the personal energy used to make a difference and create a positive result. This core value is supported by the catalytic value of Faith. Faith is the confidence a person has to say, “I know what to do. I know that what I am about to do is right. I will know what to do next.” Builders are a well-respected group of people. They are powerful people who tend to create lasting monuments for themselves and their businesses. Builders act, make decisions, and drive toward results. They take the aspirations of the Merchants, the ideas of the Innovators, and the facts from the Bankers and through the application of personal energy produce results. Builders lead by example and by command. Their style is to take immediate action and apply their personal energy to create a desired result. Merchant The core value of a Merchant is Love. Love is the nurturing of core values in one’s self and in others. This core value is supported by the catalytic value of Truth. Truth is the ability to see the way things are. Merchants are amazing sales people. But more than this, they are the risk- takers, the visionaries, and the traders opening new markets. They see endless possibilities. They foster the pursuit of wealth, art, and beauty. Merchants motivate and inspire Builders, Innovators and Bankers. Merchants are team builders and deal makers. They lead through love and 11 | P a g e
  12. 12. excitement. They ask others to help them achieve their unique vision. Their strategy is to attract others to their visions, and to nurture the core values in others. Innovator The core value of an Innovator is Wisdom. Wisdom is the ability to see the way things work and know what to do about it. This core value is supported by the catalytic value of Compassion. Compassion is the ability to remain in situations and understand why other people react the way they do. Innovators constantly add to society with their ability to solve problems. They observe and understand situations while striving toward effective solutions. When others around them claim, “It can’t be done”, Innovators come up with a possibility and they ask, “What if?” Innovators keep projects rolling by providing alternative solutions for Builders, Merchants, and Bankers. Innovators always find a better way. They lead through brainstorming, innovation, strategic thinking, and the provision of effective strategies. They lead by questioning and providing critical answers for critical situations. Their strategy is to hold back, observing everything, and then work towards a personal understanding of a given situation or problem. From this place of understanding, they are able to provide wise solutions and effective strategies. Banker The core value of a Banker is Knowledge. Knowledge is the “how” and “why” of things. This core value is supported by the catalytic value of Justice. Justice is the fair and equitable way. Bankers gain and preserve the most important knowledge. They take personal responsibility for collecting and preserving the most important resources of society. They assimilate all available data in their field of endeavor. They organize thought and information to help others be more effective. They challenge the viability of new directions by showing past successes and failures. They keep balance in the system. Bankers keep Merchants, Builders and Innovators from unreasonable risk. Bankers conserve, analyze and inform. Bankers work hard for justice and appropriate behavior. Their strategy is to constantly gather knowledge, so that when the time comes, they will have the answer. Personality Types People operate most of the time from their dominant and secondary core values. This is where they carry the most emotional commitment to the values, and prescribe how they are geared to generate their successes. However, an additional level of insight can be gained by considering how the core values work in combination with each other. These combinations are called personality types. There are six personality types. Each personality type is derived from a unique combination of two of the core values. The personality types help a person gain more insight concerning how their core values affect their behaviors and actions. Typically, a person will find themselves described mostly in the dominant/secondary type, but some of the qualities will be found in the other types as well. While each dominant/secondary personality 12 | P a g e
  13. 13. type has positive strategies that lead to success, each has its own blind spots and weaknesses as well: 1. Intuitive Type: Knowing as an instinct with sharp, eclectic insight. The Intuitive personality type is a combination of the Builder and Merchant core values. The Intuitive score is derived by adding the Builder score and Merchant score together. The opposite of the Intuitive type is the Cognitive type. Builders and Merchants are both intuitive in their thinking. Builders value acting from the gut, from impulse. Merchants, also intuitive, value acting from love. Both of these values rely on spontaneity. Intuitive people tend to act without a lot of thought or second-guessing. They tend to make quick decisions based upon the way things feel and the way they feel about things. They believe in their capacity to know what to do next. 2. Independent Type: Desire and ability to act autonomously, without supervision or significant restraints. The Independent personality type is a combination of the Builder and Innovator core values. The Independent score is derived by adding the Builder score and Innovator score together. The opposite of the Independent type is the Community type. Innovators and Builders both value monument building. Builders like to leave monuments demonstrating their powerful presence on earth in brick, stone, and tangible materials. Innovators love to leave their monuments in the form of systems, new products, and innovations. Independent people like to participate in solving problems. The Innovator wants to make an assessment and find the right solution, while the Builder instinctively knows what to do and wants to immediately fix the problem. They know how to derive a good strategy from a challenging situation, and they are willing to immediately effect the right actions. Since proof of personal power and wisdom is their driver, there is little value placed upon teamwork. 3. Practical Type: Experience, practice, or use rather than theory or speculation. The Practical personality type is a combination of the Builder and Banker core values. The Practical score is derived by adding the Builder score and the Banker score together. The opposite of the Practical type is the Creative type. Builders and Bankers both value being right. These people think that they are never wrong. Builders believe they’re never wrong because they are acting from the gut, and who can challenge the validity of a gut instinct? Bankers believe they are never wrong because they have the data to back up their actions and conclusions. When a practical person is right in his conclusions, he is a powerful steady force that creates firm and unwavering forward motion. He will tend to set a course and hold to it, and do whatever is required to make certain they are able to do so. 4. Creative Type: Originality, expression, vision, and imagining what can be. The Creative personality type is a combination of the Merchant and Innovator core values. The Creative score is derived by adding the Merchant score and Innovator score together. The opposite of the Creative type is the Practical type. Merchants and Innovators both value being needed, either for their solutions and technologies, or for their humanity, 13 | P a g e
  14. 14. creativity and love. This need to be appreciated drives them to achieve long-term relationships, and to develop products and systems which insure the longevity of the relationships which are formed. The power of an Innovator/Merchant derives from their inexhaustible well of creativity. This creates a deep sense of optimism. If the Merchant’s dream is not being realized, the Innovator can kick in and come up with the appropriate solutions. When the Innovator’s solutions do not align perfectly with the Merchant’s vision, a new vision is deftly formed. This new vision can encompass the solutions and systems which the Innovator has conceived and still achieve all of the basic values desired by the Innovator/ Merchant. 5. Community Type: Belief in organizations of individuals as strategic tools for success. The Community personality type is a combination of the Merchant and Banker core values. The Community score is derived by adding the Merchant score and Banker score together. The opposite of the Community type is the Independent type. When long- term relationships and long-term results are the desired outcome, a Merchant/Banker will provide maximum assurance of a positive outcome. The worth of Merchant/Bankers is best seen in situations that require highly technical or profuse knowledge that needs to be disseminated to others, or situations in which the demand for risk is high, and the need for detail and follow-through extreme. Merchants handle risk very well and Bankers are always considering how they will survive catastrophe. 6. Cognitive Type: Process of faculty of knowledge and reasoning. The Cognitive personality type is a combination of the Innovator and Banker core values. The Cognitive score is derived by adding the Innovator score and Banker score together. The opposite of the Cognitive type is the Intuitive type. Innovators and Bankers both value making decisions based upon assessment and analysis. They make decisions based upon what they think or know versus what they feel. Banker/Innovators are rationally based, working from fact, provable systems, and logical flow. A person with a strong Cognitive type can rapidly assess a situation, and come up with multiple solutions or systems to support the stated objectives. Once conceived, the ideas are analyzed, organized, proven on paper, and perfected in documentation. 14 | P a g e

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