4.5
“Super-Tested” Secrets for
Tweetering your Way to
Facebook Glory
(and other nonsense that WILL make
you a lot of online sales…)

Who are these dudes?
Hosted by James Miller
(VP, Technology Industry at BrightTALK)
Moderated by Colin Martin
(CEO of PromoPipeline)
Chatter by Daniel Waldschmidt
(Partner at GNOSO)

1
Stupid is the new
relevant.

Create memorable
sales and marketing
channel messages that
get you noticed.

Dear ____________________,
My name is John Doe, and I am the president of Acme Company. I was just browsing
your site and was wondering if you had considered a custom logo as part of your
marketing campaign.
I know sometimes people don't want to invest in logo design because they think it's not
that important or they don't have the funds. But getting a quality, custom logo can be
one of the most affordable marketing strategies available. My logo designs start at just
$199--one of the most reasonable rates in the industry. It's something almost any
business can afford and it's well known that a quality logo can be a lifelong partner to
a successful business.
A great logo will not only make your company look more professional (on business
cards, webpages and stationary), but a great logo is indispensable for marketing and
branding. Such a simple symbol can tell your clients worlds about your company.
If you would take the time to review our portfolio, I know you'll be impressed by our
work.
I hope to hear from you soon.
Sincerely,
Clueless Sales Dude

HOW?

SVP, Business Development
Director of Channel Relationships
Sales Executive
Marketing
Manager

Use your email sig…
John Blowhard
VP, Channel Sales
Wacky Moles, Inc.
888-123-4567 international
712-123-3451 domestic
712-123-3450 fax
712-435-9675 mobile
123 S. West Street
Suite 540
Utown, MA 15390
USA

Use your email sig…
John Blowhard John Blowhard
VP, Channel Sales Partner Promoter
Wacky Moles, Inc. Wacky Moles, Inc.
888-123-4567 international 712-435-9675 mobile
712-123-3451 domestic @wackychannel twitter
712-123-3450 fax Jo.Blow skype
712-435-9675 mobile
------------
123 S. West Street 94% of the Top 50 “Mole Hunters” buy there
Suite 540 ammo from us – shouldn’t you?
Utown, MA 15390
USA

2
Check it while
they wreck it.

Manage your
reputation live while
the world is impressed
by how you do what
you do…

VEN DETTA

ANN OYANCE

FR USTRATION

GE NUINE

RULES OF ENGAGEMENT:
1.!Know everything about
your thing…
2.!Make a big deal out of
small issues…
3.!Drop clues NOT pitches…

OPEN SERVICE

Forget your PDA
batteries.
3

Seduce technology
buyers by using “cool”
messaging styles that
don’t toot your own
horn

GET MOBILE!

Try Anything
(stick with what works)

Stop selling
lemonade.
4

Empathize with your
sales and marketing
targets by providing
FREE value without
whining about the
outcome.

FACT #1 from The Lemonade
Stand non-Harvard Business
School Case Study:
Customers don’t
have to like the
product to buy! The
pitch is what sells!

FACT #2 from The Lemonade
Stand non-Harvard Business
School Case Study:
Being the biggest in
your “neighborhood”
doesn’t mean you’ll
hit your quota!

.5
Drink your coffee
hot.

Maximize the marketing
to sales handoff to
keep warm clients
interested in your
products while they find
budget dollars.

RSS Re-invented…

Value Relationships…

You can do this!
1.! Find 2-3 manageable next steps you
can start implementing this quarter…
2.! Investigate NEW technology that you
can get comfortable with…
3.! Believe in yourself (don’t let negativity
deprive you of your goal)…
4.! Ask for HELP!

!"#$%&'()*+
',