Mediality and Reality

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A very short talk (about 15min) to introduce the positions of marshall mcluhan and jean baudrillard. A preview of a further investigation on how these media theories are comparable.
Final thesis of this talk is that our "real" world is gone and we are already living in a simulation ( exaggerated)

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http://www.slideshare.net/mschiebe
http://www.slideshare.net/danvers
http://www.slideshare.net/yodahome

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  • A short episode of Mcluhans life.. Explaining two main theories „the global village“ and the „medium is the message“ to argue about the influence of media
  • Zwei Werke, wobei das zweite darauf ausgerichtet scheint, den popularisierten Auspruch zu pointieren.   Quelle: http://deliciousindustries.blogspot.com/2008/10/medium-is-massage.html
  • Media is the extension of man…
  • Most important for this presentation is „simulacra and simulation“
  • To broadcast a message was the old way of communication Discuss of Baudrillard and Mcluhans Point of Views: Mcluhan: “Medium is the Message” this means that the medium could be the communication itself Baudrillard: “The Message gets lost in the technology” media blocks communication due coding – subversion is getting lost
  • Reality is a construct of our minds    
  • Which moves in its presence within new and more complex media technologies   
  • Example: Navgiationsystems, Google Maps, Streetview Another Example: we’d rather look on our desktop widget to get the temperature instead of getting out and “feeling” it or even have a look 1. Level: Imitation 2. Level: Production 3. Level: Simulation -> Hyperrealism We are not able to distinguish between reality and fiction Social Life gets lost in the implosion of hyperrealism as we can see in disney’s wall:e Final Example: Augmented Reality; PSP-Spiel: Invizimals
  • Mediality and Reality

    1. 2. <ul><li>Spinner </li></ul><ul><li>Franzose </li></ul><ul><li>McLuhan-Fanboii </li></ul>„ The Medium is the Message.“ &quot;The Mechanical Bride&quot; (1951)&quot; &quot; Understanding Media&quot; (1964) &quot;The Medium is the M a ssage (1967) Global Village
    2. 4. wide concept of media
    3. 5. <ul><li>Symbolic Exchange and Death (1976) </li></ul><ul><li>Forget Foucault (1977) </li></ul><ul><li>Requiem for the Media (1972) </li></ul><ul><li>Simulacra and Simulation (1981) </li></ul><ul><li>Simulations (1983) </li></ul><ul><li>  </li></ul>
    4. 6. <ul><li>  </li></ul><ul><li>Talk without an Answer </li></ul>
    5. 7.   The world we live in…
    6. 8. <ul><li>  </li></ul><ul><li>… is a simulation </li></ul>
    7. 9. <ul><li>Simulacrum : A Fantasyworld </li></ul><ul><li>Simulation : Image of the real world </li></ul>
    8. 10. Mediality becomes Reality (?)
    9. 11. Baudrillard, Jean (1972): Requiem für die Medien. In: (Engell/Fahle/ Neitzel) (Hrsg.): Kursburch Medienkultur. 6. Auflage .Deutsche-Verlagsanstalt. München Baudrillard, Jean (1994): Simulacra and Simulation Lagaay, Alice/ Lauer, David: Medientheorien - Eine philosophische Einführung, Jean Baudrillard - Wie nicht simulieren, S. 134, Campus Verlag GmbH, Frankfurt 2004 Weber, Stefan (2003): Theorien der Medien, UVK-Verlag Konstanz Bildquellen: Google Earth, Flickruser: Assbach, *katz, David Asch Delicious Industries@blogspot

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