Ashley Danto
MSU New Media Drivers License
Fall 2010
• Founded in 1860
• Company started with Joseph & Lyman Bloomingdale sold hoop skirts in
their Ladies Notions’ Shop on Man...
SITUATION – Bloomingdales need consistent advertising and marketing on the
internet to create a great overall brand image....
• YouTube Channel
I see that the company loads videos but not on their own channel
because they don’t have one.
• Blooming...
CURRENT ONLINE MEDIA
Twitter
Facebook
Website
NEW MEDIA
Facebook
link to
A YouTube Video to be deemed
successful needs to get about
5,000 hits. This video only got
572.
BLOOMINGDALES BLOG
Need to keep up with competitors.
Bergdorf Goodman
Nordstrom
Barney’s New York
BLOOMINGDALES CATALOG
Get more out of the box and creative ideas within catalogs.
TWITTER BY SECTORE
Instead of one page create
many which gets more
exposure.
Ex: BlomingdalesPR,
BlomingdalesSERVICE,
Blom...
• YouTube Channel (associates, models, & tech crew)
$15,000
• Blog (new associates) $5,000
• Facebook Additions (add link ...
Upcoming SlideShare
Loading in...5
×

Bloomingdales Presentation

1,447

Published on

ADV 492 - FINAL PRESENTATION

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,447
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Bloomingdales Presentation"

  1. 1. Ashley Danto MSU New Media Drivers License Fall 2010
  2. 2. • Founded in 1860 • Company started with Joseph & Lyman Bloomingdale sold hoop skirts in their Ladies Notions’ Shop on Manhattan’s Lower East Side. • In 1886, they opened the 59th and Lexington Ave. (current flagship store) designed with large plate glass display windows and big merchandising areas • By 1920 Bloomie’s owned the entire block • In 1971 “The Brown Bag” made its debut, designed by Massimo Vignelli who designed the current store typeface • By 2010 the company has over 40 stores and is now a subsidy of Macy’s Inc. COMPANY HISTORY
  3. 3. SITUATION – Bloomingdales need consistent advertising and marketing on the internet to create a great overall brand image. TASK – They can do this with YouTube video’s, Updated Facebook & Twitter, Blogs, and an Updated Catalogue ACTION – Utilizing funding and new associates to get these project underway RESULT – These will increase the social media image by 20% and can be monitored through numbers of videos watched on YouTube, number of Twitter & Facebook fans, number of blog views, number of catalogs requested. SITUATION. TASK. ACTION. RESULT.
  4. 4. • YouTube Channel I see that the company loads videos but not on their own channel because they don’t have one. • Bloomingdale’s Blog The company needs a blog to put all of the media in one are • Facebook Update Include link to Wikipedia pages and promotions/coupons on site. • Twitter Update Create twitters for specific department, senior management twitters, and specific store twitters • Catalog Update catalog to reach specific target markets and the shelf life will last longer PROPOSED NEW MEDIA
  5. 5. CURRENT ONLINE MEDIA Twitter Facebook Website
  6. 6. NEW MEDIA Facebook link to A YouTube Video to be deemed successful needs to get about 5,000 hits. This video only got 572.
  7. 7. BLOOMINGDALES BLOG Need to keep up with competitors. Bergdorf Goodman Nordstrom Barney’s New York
  8. 8. BLOOMINGDALES CATALOG Get more out of the box and creative ideas within catalogs.
  9. 9. TWITTER BY SECTORE Instead of one page create many which gets more exposure. Ex: BlomingdalesPR, BlomingdalesSERVICE, BlomingdalesCEO, BlomingdalesSoho, BlomingdalesLA, BlomingdalesMIAMI
  10. 10. • YouTube Channel (associates, models, & tech crew) $15,000 • Blog (new associates) $5,000 • Facebook Additions (add link to wikipedia) $20,000 • Seasonal Catalogs (add to them) $20,000 • Twitter Additions (add for each store) $5,000 TOTAL $50,000 OVERALL ADDITIONS & BUDGET
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×