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Bloomingdales Presentation

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ADV 492 - FINAL PRESENTATION

ADV 492 - FINAL PRESENTATION

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Bloomingdales Presentation Bloomingdales Presentation Presentation Transcript

  • Ashley Danto
    MSU New Media Drivers License
    Fall 2010
    • Founded in 1860
    • Company started with Joseph & Lyman Bloomingdale sold hoop skirts in their Ladies Notions’ Shop on Manhattan’s Lower East Side.
    • In 1886, they opened the 59th and Lexington Ave. (current flagship store) designed with large plate glass display windows and big merchandising areas
    • By 1920 Bloomie’s owned the entire block
    • In 1971 “The Brown Bag” made its debut, designed by Massimo Vignelli who designed the current store typeface
    • By 2010 the company has over 40 stores and is now a subsidy of Macy’s Inc.
    Company History
  • SITUATION – Bloomingdales need consistent advertising and marketing on the internet to create a great overall brand image.
    TASK – They can do this with YouTube video’s, Updated Facebook & Twitter, Blogs, and an Updated Catalogue
    ACTION – Utilizing funding and new associates to get these project underway
    RESULT – These will increase the social media image by 20% and can be monitored through numbers of videos watched on YouTube, number of Twitter & Facebook fans, number of blog views, number of catalogs requested.
    Situation. Task. ACTION. Result.
    • YouTube Channel
    I see that the company loads videos but not on their own channel because they don’t have one.
    • Bloomingdale’s Blog
    The company needs a blog to put all of the media in one are
    • Facebook Update
    Include link to Wikipedia pages and promotions/coupons on site.
    • Twitter Update
    Create twitters for specific department, senior management twitters, and specific store twitters
    • Catalog
    Update catalog to reach specific target markets and the shelf life will last longer
    Proposed New media
  • Current ONLINE Media
    Facebook
    Twitter
    Website
  • New media
    Facebook
    link to
    A YouTube Video to be deemed successful needs to get about 5,000 hits. This video only got 572.
  • Bloomingdales Blog
    Need to keep up with competitors.
    Bergdorf Goodman
    Barney’s New York
    Nordstrom
  • Bloomingdales Catalog
    Get more out of the box and creative ideas within catalogs.
  • Twitter by sectore
    Instead of one page create many which gets more exposure.
    Ex: BlomingdalesPR, BlomingdalesSERVICE, BlomingdalesCEO, BlomingdalesSoho, BlomingdalesLA,
    BlomingdalesMIAMI
    • YouTube Channel (associates, models, & tech crew) $15,000
    • Blog (new associates) $5,000
    • Facebook Additions (add link to wikipedia) $20,000
    • Seasonal Catalogs (add to them) $20,000
    • Twitter Additions (add for each store) $5,000
    TOTAL $50,000
    OVERall additions & Budget