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Your logo                                                                   hereHersonissos - Recreating our tourism ident...
Your logo                                                            here                                                 ...
Your logo                                                                                        here                     ...
Your logo                                                                    here                              Tourism in ...
Your logo                                                          here                            1967 – 2012 Stalida Vil...
Your logo                                                   hereThis project is co-financed by the ERDF and madepossible b...
Your logo                                                   hereThis project is co-financed by the ERDF and madepossible b...
Your logo                                                               here                                          Gene...
Your logo                                                                                                                 ...
Your logo                                                                                                                 ...
Your logo                                                                                                                 ...
Your logo                                                                                             here                ...
Your logo                                                                                       here     Strengths & Weakn...
Your logo                                                                                             here         Opportu...
Your logo                                                                              here  Vision for Sustainable Touris...
Your logo                                                                            here Strategic Targets for Sustainabl...
Your logo                                                                                         here                   S...
Your logo                                                   hereThank you for your attention & we would love   to see soon...
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Dante pa presentation_liapakis

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Transcript of "Dante pa presentation_liapakis"

  1. 1. Your logo hereHersonissos - Recreating our tourism identity Minas E. Liapakis - Mayors AdvisorThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 1
  2. 2. Your logo here Agenda • Municipality of Hersonissos(Gouves, Episkopi, Malia) • Facts & Figures – Hersonissos Tourism • Our Vision for Sustainable Tourism Development • Snaps of Projects on ProgressThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 2
  3. 3. Your logo here About Hersonissos MNC • Located in the Northeast part of Heraklion Prefecture just 23 klm from Heraklion Airport • After Kalikratis Plan Hersonissos Municipality merge the Municipalities of Gouves, Episkopi & Malia • It covers a total area of ​271.580 square klms • Coastline of over 38 klms • Winter Period Permanent Population: 27,080 • Permanent Population summer: 52,337 • 22 Municipal / Local Communities & 52 villagesThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 3
  4. 4. Your logo here Tourism in Hersonissos• It started to develop tourism in the early 70s• 1973 the first hotel was build• Increased the flow of tourists in the late 70s to early 80s• Tourism development has been the main pole of the area by facilitating the transition from agricultural production and economy in service delivery• The distance from Heraklion Airport was one of the main reasons• Beautiful beachesThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 4
  5. 5. Your logo here 1967 – 2012 Stalida VillageThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 5
  6. 6. Your logo hereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 6
  7. 7. Your logo hereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 7
  8. 8. Your logo here General Statistics Source: Bank of GreeceThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 8
  9. 9. Your logo here Hotels/Rooms/Beds - Crete & Hersonissos1000000 43534 41702 79,256 149.043 100000 27762 22708 26240 23081 14040 14077 9805 10000 5350 1,366 Hotels 658 1000 259 205 178 66 Rooms 100 Beds 10 1 5 star 4 star 3 star 2 star 1 star Total100000 19359 24,526 46,733 8670 10076 7874 10000 6704 4304 3551 4270 4126 2325 1000 338 Hotels 80 114 64 64 Rooms 100 16 Beds 10 1 5 star 4 star 3 star 2 star 1 star ΣύνολαThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 9
  10. 10. Your logo here Arrivals - Hersonissos 2008-2009800,000700,000 699,754 674,011600,000500,000 370,662 384,310400,000 2008 2009300,000200,000 85,165 85,032 85,306 87,971100,000 46,906 54,268 51,121 56,782 34,851 31,391 0 Gouves Anopoli Malia Mohos Limenas Hersonissos Total HersonissosThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 10
  11. 11. Your logo here Room Nights - Hersonissos 2008-2009 6,000,000 5,655,749 5,370,715 5,000,000 4,000,000 3,069,338 2,863,489 3,000,000 2008 2009 2,000,000 684,301 764,236 1,000,000 388,790 725,941 453,763 626,656 295,321 391,830 495,498 267,301 0 Gouves Anopoli Malia Mohos Limenas Hersonissos Total HersonissosThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 11
  12. 12. Your logo here Interesting Facts• Last 7 years almost 19% - 20% of the total tourists expenditures in Greece carried out in Crete• 17% - 18% of total room nights in Greece were in Crete• Almost 1 billion Euro were the tourists expenditures who visited Crete from July to August 2011• The Heraklion Airport arrivals’ for July & August are more than in Athens Airport(El. Venizelos)• 25% of total number of hotels in Crete located in Municipality of Hersonissos• 31% of total beds in Crete located in Municipality of Hersonissos• 34% of total room nights in Crete (2009) were carried out in Municipality of Hersonissos• 36% of total arrivals in Crete in (2009) visited Municipality of Hersonissos This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 12
  13. 13. Your logo here Strengths & Weaknesses – Tourism Hersonissos Advantages Disadvantages• Climate • Low quality public infrastructure and services• Geographical location • Seasonality• Rich Resources Countryside • Low Quality of staff training• Rich in cultural resources • Lack of Destination Marketing• High reputation • Competitiveness against other tourist• High number of repeated visitors destinations• High tourist accommodation & recreation • Dependence on tour operators facilities • Huge number of tourist infrastructure in the• Popular tourist destination coastal zone in contrary to the inland• Charter flights during summer season • Institutional framework governing land use • Lack of activities • Lack of specific tourist packagesThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 13
  14. 14. Your logo here Opportunities & Threats – Tourism Hersonissos Opportunities Treats• High potential to develop thematic tourism • Strong competition at international level• Promoting nutrition & gastronomy • Hysteresis in Marketing level• High potential to use & develop new • Reduced tourist consciousness technologies in tourism • Dependence on the future of aviation• Completion of basic technical infrastructure • Deterioration of residential identity works • Degradation of natural environment• Trends in growth of domestic tourism • Low level of cooperation opublic and private• Exploiting emerging markets sectors• Positive image of the Cretan tourism product • International crisis / national socio-economic• High potential to build our own tourist packages situation • Unable to control the level of services This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 14
  15. 15. Your logo here Vision for Sustainable Tourism Development The vision of the Municipality of Hersonissos on Sustainable Tourism Development The development vision of the municipality focuses on renegotiate the tourism identity of the municipality, in order to become a dynamic pole of sustainable development while protecting the rich natural and Ecocultural environmentThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 15
  16. 16. Your logo here Strategic Targets for Sustainable TourismTarget 1Upgrade the tourism background by improving basic public infrastructureTarget 2Diversification of the local production system with emphasis on upgrading thetourism product. Empowerment of the local businessesTarget 3Policy on environmental protection of natural and human environmentTarget 4Connecting the primary and the tertiary sector & linking the coastal areato the inlandTarget 5Develop & Run the DMOThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 16
  17. 17. Your logo here Snaps of Projects on ProgressResearch : “Assessment of tourism’s role in the production structure and economy ofHersonissos Municipality based on the Regional Tourism Satellite Accountsapproach”The recording of expenditure of tourists that choose Hersonissos Municipality as their destination is set inthe core of this research, in order to analyze the role of tourism in the entire economic and productionfasma of the municipality in reference.Main goal: collect statistical data of various nature, that will allow the creation of a comprehensive database for the constitution of a Tourism Observatory at a local level.Promotions: “Discover the Unknown Hersonissos through the eyes of our guests”Run competitions at big tourism portals like Zoover, Trivago focusing in specific Markets.Why should we pick you to become a travel reporter to show us the unknown Hersonissos?During their stay, the winners have to place different posts, tweets, photos and videos on the web andwrite a travelogue about the unknown HersonissosThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 17
  18. 18. Your logo hereThank you for your attention & we would love to see soon again in Hersonissos CreteThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 18
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