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  • 1. Your logo here REGION OF CRETE l-SPEED Information Society Policies for European Economic Development - Activities of the Region of Crete on ICTs in Tourism 17-18 May Heraklion CreteThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  • 2. Your logo here REGION OF CRETE Partnership • City of Venice (Italy) • Hedmark County (Norway) • City of Warsaw (Poland) • National Ass. of Municipalities of Bulgaria • Region of Crete (Greece) • Powys County Council (UK) • Regional Government of Galicia (Spain) • City of Bucharest (Romania) • Urban Community of Nantes (France) • Province of Rome (Italy)This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 2
  • 3. Your logo here REGION OF CRETE Scenario • Tourism economy plays a fundamental role for the E.U. economy: It indirectly generates 10% of EU GDP and provides12% of jobs • Arrivals are growing at a lower rate than the world average and by 2020, Europes share of the total market is expected to fall from 54% to 46%This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 3
  • 4. Your logo here REGION OF CRETE Why Information Society and Tourism? Innovation and new information technologies have become determining factors for the competitiveness of the tourism industry and for strengthening exchanges with other sectors linked to it. There is also a need to accelerate the integration of information society tools and services into all tourism activities, particularly those carried out by SMEs. Europe, the worlds No 1 tourist destination - a new political framework for tourism in Europe EUROPEAN COMMISSION 2010This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 4
  • 5. Your logo here REGION OF CRETE Project Objectives • To increase the awareness of policy makers regarding ICT potentials for growth, competitiveness, and sustainability • To support Innovation through sharing solutions at EU level • To facilitate the development and the adoption of ICT-based public services • To foster the cooperation between public and private sector in the frame of the Tourism Economy • To foster economic attractiveness of EU regionsThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 5
  • 6. Your logo here REGION OF CRETE Expected results • Increased policy makers awareness on Information Society Policies related to Sustainable Tourism Economy • Improved regional/local policies for the developing of ICT-based public services to increase the productivity and competitiveness • Increased capacity of local/regional administrations across Europe to roll out ICT services and overcome obstacles • Increased and widespread know-how of partners regarding ICT-based solutions for Tourism Economy • Improved cooperation and dialogue between public sector and private actors in the frame of the Tourism EconomyThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 6
  • 7. Your logo here REGION OF CRETE SWOT ANALYSIS • Difference between regions concerning size and tradition of being a tourist destination • Difference between skills in ICTs literacy among the workinf force and the access to Internet • ICT infrastructure But also similarities…..This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 7
  • 8. Your logo here REGION OF CRETE SWOT ANALYSIS • ICT and creative business remain too separate from the tourism industry, tourism still not a part of the knowledge economy. • Lack of collaboration between local and regional public bodies and authorities. • Fragmentation and lack of coordination of initiative between regional partners and sector development, results in a lot of short term pilot initiatives, lack of consistent strategies • Gap between research and business community, results in failure of technology transfer in business and low level of innovation. • Many SME’s in Tourism and in combination with low education level among the owners and the staff results low level of innovationThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 8
  • 9. Your logo here REGION OF CRETE IDENTIFICATION OF GOOD PRACTICES • To foster growth and innovation in Tourism • To develop an integrated approach to Tourism • To enhance cooperation between public and private sector • To face Tourism congestion and manage the distribution of tourist flows • To overcome seasonal nature of demand • To reinforce the quality of the supply, promoting its diversification • To improve statistics and analysis relating to Tourism 30 Good practices identified so far among partner regions and EU level !!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 9
  • 10. Your logo here REGION OF CRETE IDENTIFICATION OF GOOD PRACTICES • To foster growth and innovation in Tourism • To develop an integrated approach to Tourism • To enhance cooperation between public and private sector • To face Tourism congestion and manage the distribution of tourist flows • To overcome seasonal nature of demand • To reinforce the quality of the supply, promoting its diversification • To improve statistics and analysis relating to Tourism 30 Good practices identified so far among partner regions and EU level !!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 9