In this period our company was involved in this area by partisipating letter & questionnaire forwarding in ~6.000 tourism related SMEs of Crete, 1300 accommodation, ~400 included in hotels directory only 2 small photos / SME
Greater connectivity with friends and family gives "word of mouth" new meaning; advice on what products to buy and what brands to avoid is only a mouse click away. Social media is reaching deep into our everyday lives, including affecting things like how we travel.
Dante e brochures_30_lyberakis_nikolaos
Crete Tourism: from e- Brochures to Web 3.0 Nikolaos Lyberakis Multimedia Systems Center SA
First Steps• Web Pages from printed material o Static content o Low quality media o Static maps o No search capabilities• Low user interaction• Low internet awareness from owners (even cant use email or dont have internet access) o Just contact information and simple contact forms
Crete TOURnet“Integrated and Complete Support for the Tourism-Related SMEs of the Region of Crete through Interactive Media and Networks” DG XIII, TEN-ISDN, No 45549 (1 Jan 1998 – 31 Mar 2000)The Cretan TOURnet Project will integrate existing technological information infrastructure, to develop and support an Internet based server that will support the needs of all the tourism-related SMEs of the Region of Crete. www.crete.tournet.gr
Crete TOURnetIntouriSME / Enjoy Europe www.enjoyeurope.comIn Greece• Macedonia/Thrace• Northwestern Greece• Aegean• Southeastern Greece• Crete• Attiki Region (12/99)
e-Booking• Online Reservation of Travel Services and Payments in Real Time• "Real World" difficulties on e-Booking and SMEs a. various hotel policies, systems policies and implementations b. hard to provide accurate availability (small SMEs) c. payment transactions (security problems and general distrust)
Impact of broadband access• Increase of internet access speed• More demanding users• Enrich quality of media• New technologies for interactive tools (e.g. Ajax)• Web as intersection of web application featuresDefined 2.0 that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.
Web 2.0• Evaluation of content• Comments and rating• More photos and videos• Recording experiences The way of choosing destination and accommodation by consumers was totally changed
Dynamic MapsTourism and interactive maps goes hand in hand•Dynamic Maps provide a new level of experience for internet users•Users can search information by geographical criteria and request "nearby" information
Social MediaSocial Media Changing the Tourism Landscape•Talking about what you are going to do•Sharing advice•Researching from others whove done the same thing• Creating a mesh of diverse content across the web in multiple spaces
Social MediaThe new web presence for SMEs•Identify their own community•Talk with consumers•Use many spaces online•Build one to one relationships•Create a “Social Media Cocktail”
Mobile Access•• Smartphones are becoming the essential device on the go• Most people use mobile device for travel information while traveling that before traveling o restaurants, weather, maps, shopping, sightseeing & attraction, buy tickets, use gps-related apps for directionsSMEs create a mobile strategy• Who is our audience?
The future: Web 3.0Definitions of Web 3.0 vary greatly1. The location-aware and moment- relevant Internet2. The Semantic Web is a system that enables machines to "understand" and respond to complex human requests based on their meaning.